Krispy Kreme to Make Low-Carb Doughnuts

[Guest guest]

Thanks to Les for the strangest post of the day! Hugs, marilyn

>

> Krispy Kreme to Make Low-Carb Doughnuts

>

> Wed May 26, 4:41 PM ET

>

>

> By EMERY P. DALESIO, Associated Press Writer

>

> WINSTON-SALEM, N.C. - Krispy Kreme Doughnuts Inc. is prepared to adapt to

> the low-carb dieting phenomenon it blames for a drop in sales of their sugary

> snacks, the company's top executive said Wednesday.

>

>

>

>

>

>

> " The way we're looking at it is we're going to assume that it is " here to

> stay, Livengood, chief executive officer of the doughnut-maker, said at

> the company's annual meeting. " And we make our plans and do things in a, call

> it a worst case scenario. I think there is always a real possibility that

> people are going to decide a balanced lifestyle is appropriate for them and

the

> dynamics will change again.

>

>

>

> " But on the other hands we're not going to take anything for granted. "

>

>

>

> Krispy Kreme reported Tuesday that it lost $24.4 million in the first

> quarter, its first quarterly loss since going public in 2000. The company's

stock

> has fallen by about a third in the past month.

>

>

>

> The company will continue expanding overseas, operate more efficiently and

> introduce new products to attract customers who aren't going low-carb, Krispy

> Kreme executives told the about 220 shareholders who came to the meeting.

> Most seemed sympathetic to the challenges facing the company.

>

>

>

> Grocery stores will start selling bags of Krispy Kreme coffee to brew at

> home and the company's doughnut shops will start selling a low-sugar doughnut

> and frozen drinks this year.

>

>

>

> Overseas expansion will focus on Asia with the first new stores in South

> Korea (news - web sites).

>

>

>

> Krispy Kreme shares fell 23 cents to close at $19.65 Wednesday on the New

> York Stock Exchange (news - web sites).

>

>

>

>

>

>