Mother nature's natural supplements, Juice Plus Research

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Subject: Juice PLUS+ Research

For those of you interested in the Research on Juice Plus here are

some great studies going on in places like Vanderbilt University,

M.D. Cancer Center at the University of Texas, town

University and UCLA, University Medical Center of the University of

Mississippi, University of Sydney in Australia, King's College in

London, University of Vienna Medical School, University of land

College of Cardiology, National Institute for Hralth, Wake Forest

University, Brigham Young University, etc. to mention some.

The Science of Juice Plus+

What separates Juice Plus+ from every other nutritional supplement on

the market today?

Independent Scientific Validation.

The nutritional supplement industry is booming, with double-digit

growth and an estimated $17.6 billion in sales last year in the U.S.

alone.* What separates Juice Plus+ from the literally thousands of

other products that make up that market today?

The quality and simplicity of our product is a good place to start,

of course. Being the first product to successfully pioneer the use of

whole food based nutrition certainly helps. You can add to that the

support of thousands of health professionals, many of them featured

on our Prevention Plus+ audiotapes, videotapes and CDs.

But the single most important factor that separates Juice Plus+ from

the rest of the nutritional pack is the large and growing body of

product-specific research conducted on our product.

A history of Independent scientific validation

From the outset, NSA wanted to set Juice Plus+ apart. That's why we

committed years ago to ongoing support of independent scientific

research to demonstrate the effectiveness of Juice Plus+.

First came our Quantitative Laboratory Analysis showing that Juice

Plus+ is packed with good, whole food nutrition. We update the

analysis regularly and publish it periodically as evidence that Juice

Plus+ remains the same great product it's always been.

Next came a bio-availability study demonstrating that Juice Plus+

actually delivers that nutrition into the bloodstream. " We all know

that fruits and vegetables contain important nutrients, " explains

Blair, NSA Vice-President for Product Development. " And our

Laboratory Analysis show that we retain much of that nutrition when

we make Juice Plus+. But we wanted to demonstrate that the

antioxidants in Juice Plus+ are actually assimilated by the body. "

That's exactly what the first Juice Plus+ Bio-Availability Study -

published in June 1996 in the journal Current Therapeutic Research -

did. In the words of the researchers: " Test subjects showed

significant increases in blood plasma levels of key antioxidants

after only 28 days on Juice Plus+. "

We learned not only that Juice Plus+ dramatically increases

antioxidants in the bloodstream, but also that these antioxidants are

functioning to reduce oxidative stress, as evidenced by a reduction

in lipid peroxides. In the study, taking Juice Plus+ reduced lipid

peroxides in the bloodstream by 75% overall, and reduced them to

undetectable levels in a third of the subjects.

As a logical next step, a group of researchers at the University of

Arizona wanted to measure the impact of Juice Plus+ on the human

immune system. The Juice Plus+ Immune Study analyzed key immune

system components to determine whether supplementation with Juice

Plus+ could improve multiple immune functions. After 80 days,

researchers found;

· significant increases in T-cell activity, which is critical to

various immune functions such as anti-body production,

· surveillance of cancer cells and destruction of virus-infected

cells.

* Source: Nutrition Business Journal; April, 2002

· significant increases in the activity of natural killer cells,

which seek out and destroy cancer cells.

· significant increases in the levels of cytokines, which are

proteins that enhance T-cells and natural killer cells.

· normalization of the activity of B-cells, which detect and produce

an antibody response to bacteria, viruses and infections.

Results of this study were published in the journal Integrative

Medicine in 1999.

Another study, the Juice Plus+ DNA Study, conducted at the Department

of Microbiology at Brigham Young University, analyzed newly

replicated blood lymphocyte cells to determine whether

supplementation with Juice Plus+ reduced the amount of DNA damage in

human subjects. After 80 days, researchers found an average reduction

of 66% in DNA damage among test subjects. Perhaps most significantly,

the reduction in DNA damage was virtually the same for smokers and

non-smokers alike. There results were published in the journal

Nutrition Research in October 1999.

These landmark studies form an unprecedented foundation of

independent scientific validation for Juice Plus+. But neither NSA

nor the scientific community was prepared to stop there.

More Juice Plus+ Studies

* A second Juice Plus+ Bio-Availability Study was conducted by

researchers at King's College in London. British researchers also

found significant increases in blood antioxidant levels among test

subjects taking Juice Plus+. Their conclusion: " In as little as seven

days, (supplementation with Juice Plus+) can raise blood antioxidants

levels into the ranges associated with reduced risk of disease. "

Results from this study were published in the Journal of Human

Nutrition and Dietetics in late 2000.

* Another Juice Plus+ Bio-Availability Study at the University of

Vienna Medical School focused on gender specific differences in diet

and nutrition, using a randomized double blind, placebo-controlled

research protocol. The researchers concluded, " Supplementation (with

Juice Plus+) proved to be effective in raising plasma levels of all

nutrients studied, for both men and women. "

The Austrian study has been submitted to a major medical journal for

publication. Results were presented at the First World Congress on

Men's Health in November 2001 in Vienna.

* A group of researchers at the University of Sydney in Australia

analyzed the effect of Juice Plus+ not only on plasma antioxidant

levels but also homocysteine levels. Homocysteine is an amino acid

produced by the body that often accumulates to unhealthy levels when

nutritional status is compromised. Considerable research has shown

that elevated levels of homocysteine in the blood correlate to a

significantly elevated risk of heart attack, stroke, venous

thromboembolism (blood clots in the veins) and other forms of

cardiovascular disease.

Like the Austrian study, the Australian research was a randomized

double blind, placebo-controlled study. As in previous studies,

Australian researchers found significant increases in blood

antioxidant levels in subjects taking Juice Plus+. They also found a

significant reduction in serum homocysteine levels, leading them to

conclude:

" In the absence of any dietary modification, supplementation with a

mixed fruit and vegetable concentrate (Juice Plus+) produced

responses consistent with a reduction in risk of coronary heart

disease. "

This Australian study was presented in April to the Federation of

American Societies for Experimental Biology and has also been

submitted to a professional journal for publication.

* A recent completed study at the University of land analyzed the

effect of taking Juice Plus+ on the constriction of blood vessels

that occurs following a high fat meal. Researchers concluded that

taking Juice Plus+ reduces vascular constriction and " tends to

protect against the detrimental effects of a high fat meal. " They

presented their results last summer to the Second International

Congress on Heart Disease in Washington, DC, and have submitted their

study for publication.

An even wider array of studies now underway

* An Oxidative Stress Study just begun by researchers at town

University and UCLA is analyzing antioxidant levels before, during

and after taking Juice Plus+. This will be a randomized double blind,

placebo-controlled study.

* A research team from Vanderbilt University and the Hypertension

Institute of St. Hospital in Nashville are using the latest

electron beam technology to determine whether taking Juice Plus+ can

slow down the progression of coronary heart disease in high risk

patients.

* Researchers at the M.D. Cancer Center at the University of

Texas want to gauge the effect of Juice Plus+ on the nutritional

status and quality of life of ovarian cancer patients. Ovarian cancer

is a particularly aggressive form of cancer, patients are not only

under tremendous physical stress from the cancer itself, but also

from the surgery, chemotherapy and radiation therapy that follow.

M.D. consistently ranks as one of the top two cancer

research centers in the world.

* A study at Wake Forest University approved for funding by the

National Institutes of Health will build on the previous Juice Plus+

Immune System and DNA Studies by analyzing the effect of Juice Plus+

on cell proliferation, immune function and DNA damage in head and

neck cancer patients.

Test subjects will be patients who have been successfully treated for

such cancers in the past. The Wake Forest researchers want to

determine whether supplementation with Juice Plus+ can create

positive changes in key " biomarkers " that suggest a reduced

likelihood of recurrence of head and neck cancer.

* A study at the University Medical Center of the University of

Mississippi is attempting to quantify the impact of taking Juice

Plus+ on reducing the incidence of pre-eclampsia and reproductive

loss among pregnant women.

Pregnant women with poor nutrition are known to be at a much higher

risk of pre-eclampsia, the most common complication of pregnancy,

occurring in about 6% of all pregnancies in the U.S. It is

characterized by abrupt pregnancy-induced hypertension (high blood

pressure) and swelling of the hands, feet and face. Untreated pre-

eclampsia can progress to eclampsia, a life-threatening situation for

both mother and fetus characterized by coma and seizures.

Because of the large numbers of women needed for the pre-eclampsia

research the U.S. researchers are looking to coordinate their study

with a parallel effort at the University of Australia in Perth. This

would become the first multi-national Juice Plus+ clinical study.

An unprecedented investment in research

As President Jay points out, " NSA is unquestionably the leader

in funding research on our own product to show that it actually

works. "

" One of the most important competitive edges we enjoy is that we have

been willing to spend the money, take the time and take the chance to

put our product to the test. Our research is why we've been able to

attract so many health professionals into our business. Our research

has played a big role in why most of you are in this business. People

are attracted to a company that has such confidence in its product

that it's willing to let it be put to the test. "

NSA will continue to put Juice Plus+ to the test. " Over the next

three years we will spend three times the amount of money on research

that we have spent in the previous three years, " explains.

" We will have tested what's in Juice Plus+, where it goes in the

body, and what it does when it gets there. "

" We will have tested Juice Plus+ on a variety of conditions, in a

variety of circumstances, at leading universities and research

hospitals all over the world. "

" We will have tested Juice Plus+ in smaller clinical studies over

shorter periods of time and large real world populations over longer

periods of time. "

" We will have tested Juice Plus+ on pregnant women, small children,

teens, adults of all ages and even senior citizens. "

In short, Juice Plus+ is - and will continue to be - the most

thoroughly tested nutritional supplement in history. No other

supplement has ever been exposed to such breadth and depth of

scientific scrutiny. This independent scientific validation is the

single most important factor that separates Juice Plus+ from every

other nutritional supplement on the market today.

Talk is cheap. Research isn't. But it's the best way to prove to our

customers that Juice Plus+ really works! In the process, we're

helping researchers around the world find innovative new ways for

Juice Plus+ to contribute to the health and wellness of people

everywhere.

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uice Plus+

Nutritional Breakthrough

Juice Plus+ is a totally new concept in natural food supplements.

Each gel

capsule contains juiced vegetables and fruits, in a highly

concentrated,

flash-dried, powder form. Through a unique process, the heat-

sensitive

vitamins, enzymes, phytochemicals, minerals, and proteins are

retained.

Juice Plus+ is a rich, natural source of nutrition. With fiber and

active

enzymes added to increase the absorption of the nutrients, Juice

Plus+ is a

food, rich in enzyme and anti-oxidant activity.

What makes Juice Plus+ Unique?

1. Each capsule contains more live enzymes and nutrients than in

several

servings of whole, raw fruits or vegetables.

2. The enzymes are still active ( through a special process).

3. Additional plant enzymes are added and scientifically balanced

with the

vegetable and fruit concentrates to increase nutrient content and aid

in

digestion.

4. Rich in antioxidant activity: increasingly linked to major health

and

medical benefits.

5. Fiber is added to increase the nutrient content.

6. Excellent source of nutrients for children and adults who do not

have

time or do not like to eat fruits or vegetables like beets, kale,

oats,

parsley, cabbage, broccoli, spinach, cranberries, papaya.

7. Juice Plus+ makes Juicing the old way unnecessary for most people.

-easy to carry with you

-no fruit and vegetables to buy, carry and prepare

-no juicing machine to buy, use, and clean

8. For the same cost as juicing twice a week, you can " JuicePlus+ "

every day.

What are the benefits of LIVE Enzymes?

Enzymes are the workforce of the body. They digest food, break the

foods

down, and carry nutrients to the cells. The enzymes in the cells take

the

nutrients and build them into bones, teeth, hair, nails, etc. Enzymes

are

also used to strengthen the immune system and detoxify the body.

Raw food contains live enzymes needed to digest the food itself. When

food

is cooked, all the enzymes and many nutrients are destroyed, so the

body must

produce enzymes from its own reserves to digest the food. Use of the

body's

reserves in this way takes away from other bodily functions and

accelerates

aging. A study at Washington University has shown that chronic

disease and enzyme deficiencies are synonymous.

Digestion is the body's first priority. Over 60% of our body's energy

is

used for digestion. Taken in concentrated, powdered form, the

nutrient and

enzyme content of fruits and vegetables are made available to the

body

directly, with no 'cost' in terms of whole food to digest. The

enzymes are

free for the body to use for its important bodily function:

maintaining

vibrant health and energy.

[] Enzymes

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INDEPENDENT MEDICAL RESEARCH DEMONSTRATES THAT THESE CHANGES TAKE

PLACE IN YOUR BODY AFTER TAKING JUICE PLUS+

Current Therapeutic Research, Vol 57. No 6, June 1996

This study measured carotenoid and tocopherol levels in human plasma

after supplementation with

Juice Plus+. Current medical research suggests that to improve

health, you must increase antioxidants and lower free radicals.

After 28 days, plasma antioxidant levels increased significantly:

beta carotene 510%

alpha carotene 119%

lutein zeaxathin 44%

lycopene 2046%

alpha tocopherol 58%

serum lipid peroxides - 75% = 75% LESS FREE RADICALS

Integrative Medicine, Vol 2, Issue 1, Fall 1999

This study evaluated the impact of taking Juice Plus+ on the human

immune function.

80 day study, with elderly patients, blood samples taken at baseline,

40 days and 80 days.

Significant increases - T-cell activity (critical to various immune

functions such as destroying

virus-infected cell, and cancer calls)

NK-cells (natural killer) destroy cancer cells

Cytokine levels (proteins that enhance T-cells and NK cells)

Significant decreases - B-cell activity (decreasing B-cell and

increasing T-cell activity results in more regulated immune response)

Nutrition Research, Vol 19, No 10, October 1999

This study measured the effects of Juice Plus+ on DNA in human

subjects. It tested the premise that antioxidant protection can

shield cellular DNA from free radical damage.

They analyzed newly replicated blood lymphocyte cells to determine

whether supplementation with

Juice Plus+ reduced the amount of DNA damage in humans.

After 80 days, researchers found a 66% reduction in average DNA

damage among test subjects.

Independent studies show that Juice Plus+ is absorbed into the blood

stream and is used by the body in the same way as fruits and

vegetables. Juice Plus+ helps busy people eat what they should eat,

but don't have time. It is effective, convenient and affordable.

A Summary

For more information: Jeanette Pickett or email:

jeanette@...

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The following list is comprised of the research universities,

hospitals and organizations involved in our " Science Behind Juice

PLUS+.

University of Arizona

Brigham Young University

King's College, London, England

University of Vienna Medical School, Austria

First World Congress on Men's Health

University of Sydney, Australia

Federation of American Societies for Experimental Biology

University of land

Second International Congress on Heart Disease

town University

UCLA

Vanderbilt University

MD

Wake Forest University

National Institutes of Health

University of Mississippi

AREN'T YOU GLAD YOU ARE KNOWN BY THE

COMPANY YOU KEEP?

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At 04:08 AM 5/14/01 -0400, you wrote:

Q: What should I expect from taking Juice Plus+®?

A: Many people report that they begin to feel more energetic, that

they

sleep better, that they get tired less easily; or that they

simply " look better "

or " feel better " after taking Juice Plus+®. Those who carry extra

weight may

start to lose body fat and inches. Most of us notice that our

cravings for

unhealthy foods are diminished and that we begin to crave more

nutritious

foods (like fresh fruits and vegetables) instead. These are a few of

the many

" Common Signs " of the positive benefits of eating more fruits and

vegetables

Sometimes these changes occur in the first several weeks of taking

Juice Plus+®; other times, over the course of several months. In

fact, taking

Juice Plus+® is not always accompanied by a particular reaction

or " feeling. "

Good nutrition and preventive health do not always produce results

that are

immediately noticeable, but, rather, pay dividends over the course of

a lifetime.

We need to be patient as our body replaces all its cells . every one,

with new, healthy cells.

We recommend taking Juice Plus+ consistently every day for at least

four months. The cumulative effect of this approach normally results

in noticeable

health benefits, even though long-term illness prevention is the

goal. To

understand why we need to be patient read this excerpt from " Optimum

Sports Nutrition " .

Q: How can I be sure that Juice Plus+® is effective?

A: The mainstream scientific and medical communities generally agree

on one

important point: that nutritional elements provided by fresh, raw

fruits and

vegetables -- particularly certain antioxidants -- appear to

strengthen our

immune systems, impede the development of disease, and contribute to

good health in other ways. Moreover, research increasingly suggests

that

getting these nutrients in natural whole food form (as opposed to

artificial

and fragmented) is the best way to ensure these benefits.

Juice Plus+® is the next best thing to eating a wide variety of

fresh, raw fruits and vegetables. Furthermore, specific Juice Plus+®

research, reported in the medical journal Current Therapeutic

Research

confirms that the levels of several key antioxidants rose

significantly in

test subjects who had been taking Juice Plus+® for only 30 days..

Further

research published in Journal of the American Nutraceutical

Association

demonstrates more important benefits from the complete Juice Plus+®

nutritional program. More recently, two independent studies of the

Immune System and DNA, presented at the American Society for

Cell Biology Conference, showed that Juice Plus+® significantly

enhances

multiple immune functions (T cells, B cells, Natural killer cells,

and cytokines)

and greatly reduces damage to DNA. The results of these studies were

recently published in Integrative Medicine and Nutrition Research

journals.

Q: Why isn't there more nutritional information on the Juice Plus+®

label?

A: Unlike traditional fragmented vitamin and mineral supplements,

Juice Plus+®

is a whole food supplement containing a broad range of naturally

occurring nutrients

found in the 17 fruits, vegetables and grains it is made from. So it

is impossible to

provide a complete nutritional profile of Juice Plus+®. However, we

can tell you,

for example, that Juice Plus+® contains the Vitamin C of 4 oranges,

the

beta-carotene of 3 raw carrots, and more Vitamin E than several

servings of

spinach and broccoli ... along with many other vitamins, minerals,

phytochemicals,

antioxidants, active enzymes, chlorophyll and fiber.

Q: Should I continue to take vitamins with Juice Plus+®?

A: Juice Plus+® provides a solid foundation of the vitamins and

minerals found

in the 17 fresh, raw fruits and vegetables it is made from.

Therefore, unless you

have a specific vitamin deficiency, it is probably not necessary to

continue

supplementation with other vitamins once you start taking Juice

Plus+®.

Some people do choose to continue supplementation with other vitamin

products along with taking Juice Plus+®, and there is no problem in

doing so.

Q: If I already eat a lot of fruits and vegetables, do I really need

Juice Plus+®?

A: Yes. To begin with, most people don't eat nearly enough fruits and

vegetables,

at least not every day. Those we do eat tend to be over processed,

overcooked, or

too far removed from the field, and thus lack much of the nutrition

provided by fresh,

raw, vine-ripened fruits and vegetables. Regional and seasonal

availability also limits

what we eat; how often can we get fresh cranberries? Even people who

eat a lot of

fruits and vegetables tend not to eat the variety of them contained

in Juice Plus+®.

There are 17 of them: apple, orange, pineapple, cranberry, peach,

acerola cherries,

papaya, carrots, barley, parsley, beets, kale, broccoli, cabbage,

oats, spinach, tomato.

Just ask yourself, how often do I get several pounds of raw, vine-

ripened fruits, vegetables

and grains into my body in a single day? In short, almost everyone

can enjoy added

nutritional benefits (and assurance) by taking Juice Plus+®.

Q: Can I take too much Juice Plus+®?

A: Juice Plus+® is food, and so a lot of it won't hurt you. In fact

the more active or

sick you are, the more Juice Plus+® you may need. Our recommended

" two in the A.M. " , " two in the P.M. " is designed for an average

adult. Feel

free to vary the amount of Juice Plus+® you take to see what works

best for you.

More information on how to make most of Juice Plus+® can be found

in: " How To Take Juice Plus+® "

Ruby Note: If treating CANCER - take a total of 20 a day.

Q: Can I take Juice Plus+® with coffee?

A: Taking Juice Plus+® with caffeine may reduce its efficiency. We

therefore

recommend that you take Juice Plus+® at least 20-30 minutes before or

after drinking coffee, tea or any caffeinated beverage. Water is the

only

beverage we recommend with Juice Plus+: a full glass.

Q: Can pregnant women take Juice Plus+®?

A: Since good nutrition is important to good health, any woman

already

taking Juice Plus+® should be able to safely continue taking it

during her

pregnancy. Many pregnant Juice Plus+® women have delivered healthy,

happy, Juice Plus+® babies. If you want to start taking Juice Plus+®

during

a pregnancy, however, we recommend that you check with your doctor

first,

just as you would regarding any kind of change in your diet or

lifestyle during

pregnancy. In fact, many obstetricians around the country recommend

Juice Plus+® to their patients.

Q: Can a young child take Juice Plus+® safely?

A: Once children have passed the newborn stage and begin to eat solid

food

and drink juice, they can take Juice Plus+®, since it is very easy to

digest -- the

powder from the capsule can be sprinkled into their juice or onto

food.

The Juice Plus+® Gummies and Chewables are perfect once the child

can chew. We suggest two Gummies or one Chewable twice a day up

to 5 years old, then 3 Gummies or 2 Chewables twice a day. Once the

young person weighs about 80 lbs. they should be on an adult quantity:

2+2 Capsules, or double the children's Gummies or Chewables. This is

a great way for your children or grandchildren to get the good

nutrition they

need while they are growing, from fruits and vegetables they probably

will

not eat otherwise.

Q: Should I store my Juice Plus+® in any particular place?

Will exposure to heat hurt my Juice Plus+® product?

A: Juice Plus+® is designed to maintain its efficiency for long

periods of time

when kept in its original bottle at or near room temperature. While

we

recommend avoiding prolonged exposure of Juice Plus+® to extreme

temperatures, the carton, the bottles and the gel caps all provide

protection

for the Juice Plus+® powders.

Q: Is there any sugar, salt or acidity in Juice Plus+®?

A: Almost none. We eliminate most of the salt and sugar and all the

acidity

from Juice Plus+® when we reduce the juice to powder. The pH level is

slightly

above neutral pH.

Q: How many calories are in Juice Plus+®?

A: Each capsule contains approximately 1.5 calories, and each Gummie

and Chewable tablet has approximately 6 calories. Small amounts of

fructose

are contained in the Gummies and Chewables to improve taste and

texture

(these are slow-release fruit sugars). One capsule has the equivalent

nutrition

of 2 Chewables and 3 Gummies. These few calories come from eating 17

different,

raw fruits and vegetables every day.

Q: Is Juice Plus+® 100% natural and safe?

A: Yes, Juice Plus+® is produced from carefully selected sources of

fruit and

vegetables which meet the highest standards of quality. Juice Plus+®

contains

absolutely no added chemicals, preservatives, binders, flavors, salts

or sugars.

Juice Plus+® contains only natural ingredients and nothing

artificial.

Q: Are the fruits and vegetables used to produce Juice Plus+®

organically grown?

A: It is impossible to obtain only organically grown produce in

sufficient quantities

year round to meet our substantial production requirements. However,

the fresh, raw

vegetables and fruits used are of the highest quality possible, and

tested to be free

of any measurable amount of pesticides and other toxic chemicals.

Q: Is Juice Plus+® FDA approved?

A: The Food and Drug Administration (FDA) does not formally " Approve "

or " Certify "

nutritional supplements such as Juice Plus+®. These terms are more

applicable

to pharmaceutical products designed to prevent or cure specific

conditions under

the direct guidance of a physician. However, the FDA inspects and

monitors the

Juice Plus+® facility on a regular basis. This ensures that the

product is manufactured

under clean and safe conditions. Additionally, the FDA monitors our

product labels

and literature for accuracy and for product claims. Not only does

Juice Plus+® labeling

and literature comply, but also the product is manufactured to a much

higher,

pharmaceutical standard (ISO 9000) than is required by the FDA. This

is our choice

to insure you receive the best quality product that modern technology

can deliver

(see below). You can have complete confidence that Juice Plus+® is

safe, high

quality and effective. Our ongoing program of independent research

has proven,

and will continue to demonstrate, this fact.

Q: What quality control is used in the manufacture of Juice Plus+®?

A: Every effort is made throughout the entire Juice Plus+®

manufacturing process

to insure a safe and effective product. This process is to

pharmaceutical standards,

and our comprehensive quality assurance program includes the

following:

All fruits and vegetables used in Juice Plus+® are grown within U.S.

borders

under the strictest U.S. Department of Agriculture guidelines. To

insure highest

quality, well matured fruits and vegetables are always selected for

Juice Plus+®.

The raw fruits and vegetables are monitored for pesticide and

herbicide content.

All fruits and vegetables are hand sorted and carefully washed prior

to juicing. Rigid

temperature controls are maintained during the juicing process. The

raw juice is

monitored for pH, sugar content, bacteria, yeast, mold, pesticides

and herbicides.

During the 40 to 45 hour water removal process, temperatures and

pressures are

carefully monitored. The finished powder is tested for moisture

content, bacteria,

yeast, mold, pesticides and herbicides.

The final stage involves blending and encapsulation. At this point,

the product is

tested for vitamin content, mineral content and enzyme activity.

Prior to final release, the quality assurance data on each batch is

carefully reviewed

to insure the product is safe, efficacious and pesticide/herbicide

free.

Q: Is Juice Plus+® gluten free?

A: Yes, Juice Plus+® is free of gluten.

Q: Are there any nitrates in Juice Plus+®?

A: Juice Plus+® is free of detectable levels of nitrates.

Q: Is Juice Plus+® kosher?

A: Yes, Juice Plus+® is certified kosher world-wide.

Q: How do I order Juice Plus+®?

A: We will set you up as a Juice Plus+® Preferred Customer. This has

many

benefits: you save about 20% on the retail price; the product will be

shipped

directly to you, as much as you want, as often as you want. Most

people

receive a 4 month supply every 4 months and pay monthly installments

on

their credit card or through bank draft. You are in total control ...

you have a

toll-free 800 number to call any time you need to make changes to

your order.

You will also receive a quarterly Health & Wellness Newsletter called

Prevention Plus+, which contains fascinating information on health

and nutrition.

Join the hundreds of thousands of happy Juice Plus+® Preferred

Customers today,

and see what Juice Plus+® can do for your family.

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Understanding Detoxification

(Excerpt from " From Here To Longevity " by Dr. Mitra Ray pgs.252-253)

It's not enough to dispel old myths; we have to be willing to live

new truths. Eating right should be fairly simple, and it shouldn't

require measuring every gram of food that we eat. Nor should eating

right require that we carry an elaborate list of good foods vs. bad

foods (based on blood type or some other new fad diet) with us to the

grocery store. Dieting or forcing oneself to eat less should also be

unnecessary-if we eat the right foods in the right proportions. Once

the body has received the nutrients it needs to function, there

should be a natural curbing of the appetite. If we'll take just a

moment to listen before we take that second helping, hopefully the

body will be telling us that we've already given it all of the

nutrients it needs in order to maintain or regain health.

Of course, when we introduce these new eating habits, there may be a

detoxification period. This incredibly beneficial process may have

some seemingly negative, albeit short-term, side effects. The immune

system and the digestive system are the primary players involved in

detoxification. Let's look at what such efforts to cleanse the body

can mean for the person going through detoxification.

· First, when the body finally has enough nutrition to

recharge the immune system, it releases immune cells, such as the

natural killer cells and other scavenger cells, which can go around

and clean up all of the debris that has been accumulating in the

body. This important process is similar to the way in which the

immune system responds to a viral infection; so, there may be a

temporary onset of flu-like symptoms.

· Second, the added nutrition can bolster the activity of

friendly bacteria in the gut, and this may mean a short-term increase

in gas. This indicates that there has been a change in the process

of elimination from the body as rotten food is being flushed from the

digestive tract, and as a result, there may be some temporary

bloating and gas. You can't imagine how much food is rotting in the

nooks and crannies of your intestines in the absence of fiber-rich

vegetables.

Detoxification can also mean a drop in hormone levels as the body

returns to homeostasis (healthy). If serotonin levels drop, you may

feel tired or depressed during detoxification; but once you've passed

this unpleasant phase, you should start to feel better than you have

in years. And it should be relatively simple to stay on track,

without feeling like you're depriving yourself of eating a good,

hearty meal. If you're still tempted to continue to eat according to

the USDA Food Guide Pyramid, I can guarantee that you will always

struggle with your weight.

**********************************************************************

************************************************

From the desk of Cotton

Dear Dr.

This is what we know: After 28 days on Juice Plus+ the plasma

antioxidant levels increase dramatically (beta carotene up 510%,

alpha carotene up 119%, lutein zeaxathin up 44%, lycopene up 2046%

alpha tocopherol up 58%)

This is what we know: Serum Lipid Peroxides (free radicals) drop by

75% in the first 28 days of taking Juice Plus+.

Do you know of any pharmaceutical or other supplement that has these

clinically proven results?

This is what we know: Juice Plus+ significantly increases T-cell

activity, NK cells and Cytokine levels while simultaneously reducing

B- cell activity resulting in a more regulated immune response. With

auto immune diseases becoming one of the fastest growing health

challenges, these results are extremely noteworthy.

Do you know of any pharmaceutical or other supplement that have these

clinically proven results?

Here is what we know: After 80 days with Juice Plus+ supplementation,

researchers found a 66% reduction in DNA damage. This antioxidant

protection shields cellular DNA from free radical damage. The

significance of this contribution to healthy aging is profound.

Do you know of any pharmaceutical or other supplement that has these

clinically proven results?

If these were the only benefits of taking Juice Plus+ wouldn't you

and all of your patients want to be taking JP+? But there are more!!!

Here's what we know: There are hundreds of phyto-nutrients that have

been studied and we know how they benefit our health. However there

are over 10,000 phyto-nutrients in whole foods. We are getting the

benefit from the known and unknown nutrients when we take Juice

Plus+.

Do you know of any pharmaceutical or other supplement that result in

such overall benefits?

It is easy to see why we are so excited about getting the word out

about Juice Plus+? Thousands of doctors are using Juice Plus+ in

their practice now. Call us and find out about our Professional

Support Program and how we can help you better serve your patients.

Best of health,

**********************************************************************

****************************************

***Hi - thought this might interest you on the production and quality

control of Juice Plus. I get asked the question all the time and now

I feel prepared be able to answer those questions. Hope you find this

useful in understanding why Juice Plus is such a wonderful addition

to our daily nutrition. Heaven knows we need all the help we can get.

Jeanette

The Making of JuicePlus+

or

JUST HOW DO THEY GET ALL THAT NUTRITION INTO 4 LITTLE CAPSULES?

Notes from a lecture by Mory, NSA Chemist

Mory has been with NSA for 14 years. He has a M.S. in

Biochemistry and soon will complete his PhD in Biochemistry.

Initially Dr. Humbart " Smokey " Santillo introduced JuicePlus+ as a

green powder that had to be mixed with water and drank. Quickly it

was decided that it needed to be encapsulated. This washing, juicing,

drying, encapsulation is accomplished by NAI (Natural Alternatives

International) in Southern California. (NSA and NAI have been

partners since 1992.) The challenges that needed to be overcome were

time, temperature, and exposure to oxygen. The earliest batches were

Laboratory batches of a few pounds at a time. Now thousands of pounds

of product are produced by a fine-tuned process that has been

upgraded 3 times by NAI. In the event of a natural disaster, NAI has

initiated back-up systems at alternate facilities that produce

JuicePlus+ according to NSA's exacting standards.

Mission Statement: NSA and NAI are committed to an ongoing research

and development program to ensure that the JuicePlus+

of today and tomorrow continues to be " The Next Best

Thing to Fruits and Vegetables. "

The Process:

1. Mature and well-ripened Fruits or Vegetables Selected. With the

exception of acerola cherries, all produce has a certificate of U.S.

origin. Most are grown in California, Oregon, Washington; pineapples

grown in Hawaii, cranberries in Maine. The cherries are grown in

Brazil and carry a certificate of inspection. All F & V are ripe and

have high color (important for nutrient density).

2. The Fruits or Vegetables (processed separately until mixing stage)

are cooled immediately to just above freezing temperature to preserve

integrity and freshness.

3. Thorough inspection, washing and rinsing. Any decayed, damaged or

off-color produce is discarded. The F & V are washed with an

oxidizing solution to kill yeast, mold, bacteria. If present,

Pesticides and herbicides are stripped, should any have wafted over

from neighboring fields. They are washed again with a high power

rinse.

4. Refrigerated juicing in an oxygen-free environment to prevent

oxidation and nutrition-loss. The juicing apparatus is one-of-a-kind

customized and dispenses juice and virtually dry discarded pulp. (The

pulp ends up in animal feed and is not wasted.)

5. Refrigerated mixing tank. Orchard and Garden are blended as

juices. Bacteria, yeast, mold, sugar content and pH are all tested-

for and documented as part of an electronic and paper trail. The

paper trail for each batch is more than 1 ½ " thick and stored along

with the corresponding JuicePlus+ samples for 7 years. The

Certificates of Analysis on all ingredients ensure highest level of

quality. .

6. *Proprietary drying process; sugar and water removal. The juices

are dried at a *proprietary low temperature in a " cryoevaporation "

process that maintains the natural integrity of the powder.

7. Dry Powder Blending. State-of-the-art blender holds 200 cu.ft of

powder, enough to make 79,566 bottles. NAI can produce 10-11 million

capsules a day; the batches are larger so the price can stay the same.

8. Supplementation with natural antioxidant blend, lactobacillus,

enzymes, fiber and excipients. Standardized microbiological testing

is conducted on added ingredientsNAI and NSA do not take

manufacturers word for quality. Excipients are something added that

help to mix powders, a compounding aid; no animal products; also

helps during encapsulation stage.

9. Encapsulating or Tableting: Measurements of capsule/tablet weight

and integrity.

10. Packaging: bottling, labeling, boxing. HDPE bottles, verification

of correct labeling (for many languages), lot numbers and expiration

dates.

Quality Assurance

1. Processing occurs in " clean rooms " (like Silicon Valley production

of microchips)

2. Samples, Certificates of Analysis, vendor i.d. and lot numbers are

retained for 7 years.

3. FDA comes in after manufacturing begins; NAI has an impeccable

record with the FDANEVER a violation or even a suggestion

for change. There is no such thing as " FDA approved " for nutritional

substances, but they do inspect the process.

4. Label & literature consultants review all packaging and brochures.

5. Raw materials quarantined until inspected

6. Fourier-Transform Near Infrared Spectroscopy is used to check the

identity of raw materials, probe reads " fingerprint " of that compound

7. Laboratory testing at every stage

8. Precision Weighing to determine exact quantities. There are

special micro-filtration dust control systems in each weighing room.

9. High Performance Liquid Chromatography measures vitamin content.

10. Automatic Dissolution Apparatus tests capsules for dissolve time

in synthetic stomach acid.

11. Inductive Coupled Plasma Atomic Absorptionmeasures minerals,

checks for outlawed minerals like arsenic, measures in Parts

Per Billion of metals

12. Microbiological Laboratory

***Why Proprietary instead of Patented?

By its very nature, a " patented " product or process is not secret.

After you've done all the research, a competitor can change your

cryoevaporation by 1 degree and say they're " different " but they've

ripped you off. This is also why CocaCola's formula is a proprietary

secret, rather than patented.

Kosher Certification her is according to dietary law laid out in

Leviticus.

1. Batches must be started on Monday.

2. " Kosher " is an additional quality control step. Capsules and

Chewables are Kosher-certified.

3. Gummies have grape sweetener so are not Kosher.

4. JP+ Lite was not Kosher. The newer version of that product is JP+

Complete; it contains certified non-GMO (identity preserved)

soy; this change was a result of European pressure).

Vegetarian capsules vs Beef capsules (JuicePlus+ uses Beef capsules)

North American cattle origin

Cattle are certified Kosher

Pharmaceutical Grade capsules

Vegetarian capsules have very involved, stability issues; are not as

good moisture barrier; machinery will not run as fast.

Chewables are completely animal-free.

Why shouldn't we take our Fruits and Vegetables capsules together?

Ideally there should be 6-8 hours of separation. If you take at the

same time in the a.m., excess soluble vitamins will be excreted by

the body and you could be deficient at the end of the day.

The fruits and vegetables are listed on their respective labels from

most-to-least quantity.

**********************************************************************

***************************************

Antioxidants May Protect Against Diabetes

January 26, 1999

NEW YORK (Reuters Health) -- Certain carotenoids -- plant compounds

with antioxidant properties -- may protect against the development of

diabetes, according to a study in the American Journal of

Epidemiology.

Researchers from the Centers for Disease Control and Prevention in

Atlanta, Georgia, measured the amounts of five carotenoids -- alpha-

carotene, beta-carotene, lycopene, cryptoxanthin, and

lutein/zeaxanthin -- in the blood of 1,665 people participating in

the Third National Health and Nutrition Examination Survey.

The subjects were divided into four groups: those who had normal

glucose tolerance tests, those with impaired glucose tolerance, those

who were newly diagnosed with diabetes, and those with a previous

history of the disease.

After adjusting for potentially confounding factors, the researchers

found that the amounts of two carotenoids -- beta-carotene and

lycopene -- were on average highest in those individuals with normal

glucose tolerance, somewhat lower in those with impaired glucose

tolerance, and lower still in people with newly diagnosed diabetes.

" The evidence was strongest for beta-carotene and lycopene... (but)

cryptoxanthin also was lower in persons with newly diagnosed diabetes

compared with persons with a normal glucose tolerance. Alpha-carotene

and lutein/zeaxanthin were not significantly different among

participants, " the authors wrote.

Although there has been little research on the subject of carotenoids

and diabetes, the authors point to another study showing that

significantly higher proportions of men and women with known non-

insulin-dependent diabetes mellitus had carotene deficiency than did

healthy control patients.

They note that several other dietary studies of diabetes have

suggested that increased consumption of vegetables may reduce risk of

developing diabetes. Antioxidants could play a role in the

development of diabetes, but it is not known how.

" With an estimated 16 million persons having diabetes and a cost to

the United States of about $92 billion in 1992, new directions in the

prevention of diabetes and its complications are clearly desirable, "

wrote the authors. " The results from our analysis suggest one such

avenue. "

SOURCE: American Journal of Epidemiology 1999;149:168-176.

Subj: [paracelsus] Antioxidants and Diabetes

Date: 6/14/99 12:45:51 AM Eastern Daylight Time

From: FPGraz@...

Reply-to: FPGraz@...

To: paracelsus@...

Below is our lead story for June 14. Thought you'd all like to see it.

Grazian, Publisher

Alternative Health News Online (http://www.altmedicine.com)

ANTIOXIDANTS 'CAN HELP' DIABETICS

The next time you hear or read one of those ads for antioxidant

vitamins or supplements, you might want to take notice, especially if

you have diabetes.

Scientists at Duke University Medical Center say vitamin C, vitamin E

and beta carotene can help diabetics stave off some of the most

common and debilitating complications of diabetes, such as blindness,

kidney failure, and amputation.

Dr. Emmanuel Opara has done extensive research on the effects of

antioxidants on what are called " free radicals, " highly reactive

chemicals that are the by-product of the body's process of turning

food into energy.

Dr. Opara says research discloses that diabetics who are beginning to

show complications of the disease also show signs that they have

depleted their store of antioxidants.

" It would be too much to assume that these findings would mean that

once you use the supplements it will cure diabetes, but there is

certainly a potential for the use of these supplements to help

regulate blood sugar. "

Dr. Opara says antioxidants like vitamin C, vitamin E and beta

carotene can help the body restore the balance of free radicals as

well as blood sugar.

Dr. Opara says his research shows vitamins C and E seem to be the

most effective, especially when taken in combination, but he also

warns against self-medicating.

Individuals with diabetes still need to consult with their doctors

and make sure that they have adequate supervision when they are

taking these supplements, so that the doses can be adjusted

appropriately. "

June 14, 1999

Juice PLUS+

Information for Diabetics

Juice PLUS+ and diabetics make a great combination because most

diabetics can't eat enough fruits and vegetables for good health due

to the calorie content, especially of fruits. Most diabetic diets

limit fruit to two to three per day and vegetables in the green,

leafy variety to three per day. Other vegetables such as potatoes,

corn and squash are placed into the starch category.

Juice PLUS+ makes a great dietary supplement for diabetics because

the capsules have no salt, sugar or starch. All these ingredients are

removed in the drying process before the remaining nutrients are

powdered from the raw fruits and vegetables. Therefore, you get the

antioxidation benefits of 17 raw, fresh fruits and vegetables without

the calorie intake of those same foods. Diabetics, however, still

need to eat right and exercise as well.

The nutrients from Juice PLUS+ are in the form of antioxidants,

phytochemicals, food enzymes, vitamins and minerals that are

generally found in the skin or outer layer of plantsthat we mostly

peel away in normal food processing. These nutrients help digest our

food and actually slow the absorption of nutrients in the gut or

gastrointestinal tract. Thus, blood sugar swings are fewer and

absorption is improved after eating breakfast with the Orchard Blend

capsules and dinner with the Garden Blend capsules. Antioxidants help

normal body metabolism. The most common ones we know about are

Vitamin C and Vitamin E; yet, thousands of other antioxidants are

needed for normal body metabolism. Vitamin C and Vitamin E can be

unbalanced by artificially overdosing these same helpful vitamins by

taking standard multiple vitamins, leading to kidney stones in the

case of too much Vitamin C and worsening of certain tumors in the

case of Vitamin E. Juice PLUS+ avoids these problems because it is

whole food, which contains the natural balance of the food we

normally would eat if we juiced 17 different fruits and vegetables

each day.

Two other Juice PLUS+ products are also safe for diabetics. Juice

PLUS+ LITE and Juice PLUS+ THINS have calories, but each is balanced

with fruit and vegetable powders, along with a balance of grains and

fats from vegetables resembling the recommended food pyramid: mostly

grain, a balance of fruit and vegetables, some soy protein and a

little fat. Juice PLUS+ LITE can be mixed with water, if calories are

a problem, or with soy milk, fruit juice or regular milk, depending

on preference or which meal is being replaced or supplemented. Juice

PLUS+ THINS are only 8 calories each and can be used as an energy

boost, appetite suppressant or sports performance recovery aid. The

chromium in Juice PLUS+ THINS helps stabilize blood sugar in all

people, not just diabetics.

In short, there are no harmful effects on diabetics from the Juice

PLUS+ line of products, yet many helpful benefits.

Shirley J. on, MD, AAFP

2900 Hannah Boulevard, Suite 114

East Lansing, MI 48823

A. Lodewick, M.D.

DIABETES CARE CENTER OF ALABAMA

Internal Medicine & Diabetes

700 18th St. South, Suite 403

Birmingham, AL 35233

fax

March 15, 1995

Dr. Bruce Trippe, M.D.

Endocrinology Associates of Montgomery, P.A

2030 Chestnut Street

Montgomery, AL. 36106

Dear Bruce,

Bruce, I wanted to let you know how well the product Juice Plus has

done for me. I would not have believed it, had I not tried it. As you

know, as you do the same, I work from dawn till dusk and get calls

all night long. Fatigue and sleepiness has always been a consequence

which I blamed on the awesome schedule. Since I've been on Juice Plus

I have had tremendous mental alertness (always good when speaking

with my patients!). I've never had such alertness even before I got

diabetes more than 25 years ago.

I now have over 300 patients using the Juice Plus product. The

preliminary responses have been so far dramatic: mental alertness,

increased energy, improved blood sugars, decreased allergies,

decreased headaches, improvement in neuropathy and arthritic

complaints have been overwhelmingly reported. Many patients have

said, " This is the best I have felt in years. " Any patient (and

probably 99.9% of Americans who are not consuming fresh raw fruits

and vegetables may benefit. You may have many patients in this

category.

Glad to have a chance to share this with you.

Very truly yours,

A. Lodewick

PAL/lm

Author of : The Diabetic Man / A Diabetic Doctor Looks at Diabetes

His and Yours.

**********************************************************************

******************************************

Lipodystrophy Syndrome and Diabetes

Fat is stored in fat cells centrally and peripherally. The peripheral

cells include the extremities and the face. Most circulating fat is

in the form of cholesterol and triglycerides. Fat metabolism occurs

in tiny packets called mitochondria and peroxisomes. Metabolism of

fat causes release of osparks " called free radicals that can damage

parts of the tiny packets. These parts need to be repaired. Repair is

done by production of new protein and respiratory enzymes from DNA.

However, the DNA is also damaged by the free radicals. To repair DNA,

mitochondria have an enzyme called mtDNA polymerase-gamma. The more

the DNA damage, the more the mtDNA polymerase is called upon to

function.

MtDNA polymerase is specifically inhibited by Nucleoside Reverse

Transcriptase Inhibitors (NRTIÃs) such as AZT, D4T, and DDI.

Therefore damage cannot be repaired and mitochondria stop working

and/or die off. This is known as mitochondrial toxicity. The initial

symptom is fatigue and lack of endurance because the ATP energy is

limited.

The next symptoms are loss of facial and extremity fat with cheeks

that sink in and veins that stick out. Since the peripheral white fat

cells have fewer mitochondria than the central brown fat cells, the

peripheral fat cells are more susceptible to damage and are the first

to die. The release of stored fat causes high levels of circulating

fat which gets stored in the central brown fat cells since the

peripheral fat cells have been depleted. These are now known as the

notorious oBuffalo hump " and oCrix belly " .

The mitochondrial damage also causes accumulation of lactic acid and

an increase in blood sugar levels. Additionally, Protease Inhibitors

(PIÃs) interfere with the cellsà genetic ability to make, transport

and use glucose. This results in even higher levels of circulating

blood sugar and fats. The result is insulin resistance that

eventually becomes diabetes. Medications called thiazolidinediones

(Avandia and Actos) can combat the death of peripheral fat cells and

delay the development insulin resistance. This in turn decreases the

risk of diabetes.

To decrease the damage, the free radicals need to be neutralized.

This is best accomplished with the thousands of antioxidants

contained in food, particularly fruits and vegetables. The more

antioxidants, the less damage, and the less the impact of mtDNA

polymerase inhibition by NRTIÃs. Juice Plus+ is made from whole food

and provides 17 different fruits and vegetables in convenient capsule

form. This capsule form is necessary since 90% of Americans donÃt

even get 5 servings of fruits and vegetables a day. HIV patients

actually need more antioxidants than most people because they have

greater levels of oxidative stress (free radicals). Juice Plus+ has

been shown to decrease DNA damage by 66% and to reduce oxidative

stress by 75%. No other antioxidants have been shown to do this.

Juice Plus+ has also been shown to improve several components of the

immune system. Therefore there is a combined effect of NRTIÃs and

PIÃs to promote the Lipodystrophy Syndrome and Diabetes. We recommend

Juice Plus+ and Avandia to our patients to delay the onset and

decrease the severity of these conditions.

Avandia is a prescipriton medicine and Juice Plus+ can be mailed

directly to your home. Let's plan to discuss these items.

E. DuBois, M.D.

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Home News Sports Entertainment Classified Business Weather Shopping

http://www.sun-sentinel.com/news/nationworld/search/sfl-

aalz14feb14.story

Diet, Alzheimer's linked

By Grady

The New York Times

February 14, 2002

People with high blood levels of a normal diet byproduct,

homocysteine, have twice the average risk of

developing Alzheimer's disease, a study being published today finds.

The study suggests that other major degenerative diseases such as

cardiovascular disease and diabetes may stem

at least in part from diet, possibly making them preventable.

The study, by researchers at Boston University and Tufts University,

is being published in The New England

Journal of Medicine.

Homocysteine is an amino acid, a building block of proteins. Its

levels can rise when people eat a diet heavy in

animal protein and few fruits or leafy vegetables. Fruits and

vegetables can lower the levels by providing B

vitamins: folic acid and vitamins B6 and B12, which help convert

homocysteine to other amino acids that are

not harmful. Homocysteine, like cholesterol, has also been linked to

heart disease and strokes. Studies are being

planned to find out whether B vitamins can slow mental decline in

people with Alzheimer's, and scientists are

recommending research to determine whether the vitamins can prevent

or delay dementia in healthy people.

Four million Americans have Alzheimer's; 2 million have other forms

of dementia.

Although the study found a strong link between homocysteine and

dementia, it did not prove that the substance

causes dementia. Nonetheless, researchers say a causal role is

plausible, because homocysteine can damage

blood vessels and nerves, and it has been linked to strokes and heart

attacks.

Other studies have found high homocysteine levels in people who had

Alzheimer's, but it was impossible to tell

whether the levels were a cause or an effect of the disease. People

with dementia often eat poorly, and the blood

levels may have simply reflected inadequate diets.

The new study is the first to find a connection between high

homocysteine levels in healthy people and the later

development of Alzheimer's. The study subjects were participants in

the Framingham, Mass., Heart Study,

which started in 1948.

Dr. Neil Buckholtz, chief of the dementias of aging program at the

National Institute on Aging, which helped

pay for the study, said: " We're always looking for new risk factors

and protective factors for Alzheimer's

disease. One that everybody accepts is aging. Obviously, there's

nothing we can do about that. We're looking for

risk factors that are potentially modifiable, and this provides one

that we believe is modifiable, by a

combination of vitamins. "

For now, researchers say they cannot advise people to take vitamins

in hopes of preventing dementia or other

diseases, because studies have not been conducted to find out whether

the vitamins work. On the other hand,

doctors say, most Americans would benefit from eating more fruits and

vegetables and less meat.

1 of 2 2/20/02 11:46 PM

Diet, Alzheimer's linked http://www.sun-

sentinel.com/templates/misc/printstory.jsp?slug=sfl%2Daalz14feb14

*October 29, 2002

Food Sources of Calcium (Milligrams)

This information is not meant to replace the medical counsel of your

doctor or individual

consultation with a registered dietitian. This information may only

be used in its entirety.

DIAL-A-DIETITIAN NUTRITION INFORMATION SOCIETY OF B.C. 1 of 1

2110 West 43 rd Avenue, Unit 323 Greater Vancouver:

Web site: http://www.dialadietitian.org

Vancouver, B.C. Toll-Free in B.C.: 1- Email:

dial@...

V6M 2E1 Fax:

DAIRY Portion mg

Milk, whole, 2%, 1%, skim 1 cup 300

Milk, evaporated 1/4 cup 165

Cheese, brick or cheddar 1 oz 205

Cottage cheese 1 cup 140

Cheese, swiss 1 oz 240

Processed cheese slices, cheddar 1 oz 170

Processed cheese spread 3 Tbsp 250

Ice cream 1/2 cup 85

Frozen yogurt, plain 1 cup 100

Yogurt, low fat, plain 3/4 cup 300

BEANS

Tofu, extra firm 1/4 cup 50

Tofu, firm (made with calcium) 1/4 cup 125

Tofu, medium firm 1/4 cup 45

Tofu, soft 1/4 cup 15

Soy Bean, mature 1/2 cup 90

Miso Paste 2 Tbsp 20

White Beans 1/2 cup 80

Tempeh 2 Tbsp 20

Hummus 1/4 cup 30

Navy, Jack, Sword beans 1/2 cup 60

Black turtle beans 1/2 cup 50

Pinto beans, Chick peas 1/2 cup 40

Red Kidney beans 1/2 cup 25

NUTS AND SEEDS

Whole sesame seeds (black/white) 1 Tbsp 90

Tahini (sesame seed butter) 1 Tbsp 63

Almond butter 1 Tbsp 43

Almonds, dry roasted 1/4 cup 95

Brazil, Hazelnuts 1/4 cup 55

MEATS, FISH, POULTRY

Dried Fish 2 Tbsp 140

Scallops, steamed 7 105

Sardines 8 med 370

Oysters 1/2 cup 120

Shrimp, canned 1/2 cup 75

Salmon, raw without bones 3 oz 80

Salmon, canned with bones 3 oz 190

VEGETABLES

Broccoli, cooked 1/2 cup 35

Okra, frozen, cooked 1/2 cup 75

Collard greens 1/2 cup 15

Mustard greens, cooked 1/2 cup 50

Kale, cooked 1/2 cup 100

Rutabaga, cooked 1/2 cup 40

Turnip greens, cooked 1/2 cup 95

Lima beans 1/2 cup 15

Beet greens, cooked 1/2 cup 85

Dandelion greens 1/2 cup 55

Onions, cooked 1/2 cup 20

Carrots cooked 1/2 cup 25

Tomatoes, canned 1/2 cup 35

Parsnips, cooked 1/2 cup 30

Yellow, green, waxed beans 1/2 cup 55

Cabbage, cooked 1/2 cup 25

FRUIT Portion mg

Orange 1 med 55

Dried Fig 2 med 54

NON-DAIRY DRINKS

Fortified soy beverage 1 cup 300*

Fortified rice beverage 1 cup 300**

Fortified orange juice 1 cup 300

Regular soy beverage 1 cup 20

GRAINS

Amaranth, boiled 1/2 cup 150

Regular, whole wheat, white bread 1 slice 20

McGavin's enriched calcium bread 1 slice 150

Whole wheat flour 1 cup 40

OTHER

Brown sugar 1 cup 180

White sugar 1 cup 0

Black strap Molasses 1 Tbsp 170

Regular Molasses 1 Tbsp 40

ASIAN/NATIVE FOODS

Fish, small, dried 1 Tbsp 60

Shrimp, small dried 1 Tbsp 145

Shrimp, dried 1/4 cup 60

Seaweed, dried (Agar) 1 1/2 Tbsp 75

Seaweed, dried (Hijiki) 1 Tbsp 80

Seaweed, dried (Laver or Nori) 3 sheets 15

Seaweed, dried (Wakame) 1/4 cup 10

Chinese cabbage/Bok Choy cooked 1/2 cup 75

Chinese broccoli 1/2 cup 135

Sea cucumber, raw 3 oz 65

Fat-Choy, dried 1/4 cup 50

Oyster, dried 1 15

Soya bean curd cake strip (dried) 1/2 strip 80

Soy bean curd clot (dried) 1 sheet 55

Soy bean curd cake (spiced) 2 pieces 60

Lily flower, dried 1/4 cup 85

Jada's ear (Agaric), Wolfberry leaves 3 oz 210

Boiled bone soup 1 cup trace

Lamb's quarters 1/2 cup 250

Native ice cream - whipped soap berries 1/2 cup 130

Herring eggs 1 oz 15

Oolichan, salted, cooked 3 oz 210

Fish head soup 1 cup 150

* Calcium from fortified soy beverages is not as well

absorbed as calcium from cow's milk. 1 cup of fortified

soy beverage should be counted as 180 mg of calcium,

not 300 mg. This is important if you rely on fortified soy

beverages as your main calcium source.

** Calcium bioavailability not known.

REFERENCES

Bowes and Church, 1997

Canadian Nutrient File

Standard Tables of Food Composition in Japan, 1990

Nutritive Values of Some Common Foods

Food Composition Table For Use in East Asia, 1972

**********************************************************************

*****************************************

Fruits, vegetables color nutrition for health benefits May 14, 2002

By Jane Brody

Personal Health Colorize your diet. That is the latest advice from

nutrition experts who have studied the health-promoting properties of

colorful fruits and vegetables available. Two recently published

books - " What Color Is Your Diet? " (Regan Books, $25), by Dr.

Heber, director of the Center for Human Nutrition at the University

of California, Los Angeles, with Bowerman, a dietitian,

and " The Color Code " (Hyperion, $22.95), by Dr. A. ph, Dr.

A. Nadeau and Anne Underwood - emphasize the importance of

eating more fruits and vegetables and the need to choose broadly

among richly colored options. This is not hard to do, and the payoff

in health and weight can be considerable. Most fruits and vegetables

are low in fat, replete with filling fiber and loaded with natural

chemicals that help protect against heart disease, cancer and age-

related cognitive decline, cataracts and macular degeneration. Fruits

and vegetables come closer than any other category of food to

behaving like a fountain of youth. Each is packed with plant-based

chemicals, or phytonutrients, that can help to prevent or even

reverse chronic, debilitating and deadly diseases. For a detailed

account of the protective chemicals of fruits and vegetables and how

these chemicals can help you as well as the plants they come in,

consult " The Color Code. " This book and " What Color Is Your Diet? "

also provide tempting recipes to encourage an increased intake of

produce, which should add up to nine or 10 servings a day. But merely

counting servings may not be adequate if, these experts say, you miss

major color categories. " Pigment power " is what it is all about, say

the authors of " The Color Code, " who divide fruits and vegetables

into four color groups: red, orange-yellow, green and blue-purple,

each with a set of beneficial phytonutrients. Heber groups them into

seven color categories: . Red, including tomatoes (especially cooked

tomato products), pink grapefruit and watermelon, which are rich in

the carotenoid lycopene, a potent scavenger of gene-damaging free

radicals that seems to protect against prostate cancer as well as

heart and lung disease. . Red/purple, including red and blue grapes,

blueberries, strawberries, beets, eggplant, red cabbage, red peppers,

plums and red apples, which are loaded with powerful antioxidants

believed to delay cellular aging and help the heart by blocking the

formation of blood clots. Red wine is in this category. . Orange,

including carrots, mangoes, cantaloupe, winter squash and sweet

potatoes, rich in the cancer-fighter alpha carotene, along with beta

carotene that protects the skin against free-radical damage and

promotes repair of damaged DNA. . Orange/yellow, including oranges,

peaches, papaya and nectarines, which provide beta cryptothanxin,

which supports intracellular communication and may help prevent heart

disease. . Yellow/green, including spinach, collards, corn, green

peas, avocado and honeydew, which are sources of the carotenoids

lutein and zeaxanthin. These are strongly linked to a reduced risk of

cataracts and age-related macular degeneration. . Green, including

broccoli, Brussels sprouts, cabbage, kale and bok choy. These are

rich in cancer-blocking chemicals that inhibit the action of

carcinogens. . White/green, including garlic, onions, leeks, celery,

asparagus, pears and green grapes. The onion family contains allicin,

which has anti-tumor properties. White wine is in this category. The

trick is to include as many plant-based colors in your daily diet as

possible. In many cases, that means eating the colorful skins, the

richest sources of protective phytonutrients, along with the paler

flesh. So try to avoid peeling foods like apples, peaches and

eggplant lest you lose their most concentrated source of beneficial

chemicals.

***ANTON B. BRUCKS, M.D.

4224 Swiss Avenue

Dallas, Texas 75204

DIPLOMATE AMERICAN BOARD OF FELLOW AMERICAN COLLEGE OF

OBSTETRICS AND GYNECOLOGY OBSTECTRICS AND GYNECOLOGY

Dear Ms. Benkendorf,

I am pleased to answer your request for information about how I use

Juice Plus+ in my pregnant patients, including my own family.

Dietary recommendations for pregnancy are changing ever so slowly but

all changes point to a diet high in raw vegetables and fruits before,

during, and after pregnancy. Really, the obvious changes are the same

as for all children and adults of any age. If we are to prevent

cancer, stroke, heart disease, and the degenerative diseases, then we

must make these changes in our diets and especially during pregnancy

for the benefit of the developing fetus.

However, the pregnant patient is equally compromised when it comes to

consuming the recommended amount of raw vegetables and fruits.

Fortunately, we have Juice Plus+ in capsules, Complete, and gummies.

The recommendation to take prenatal vitamins during pregnancy is not

based on blood studies. It is based on approximations and what seems

best.

Juice Plus+ provides far more than any prenatal vitamin can provide

and in the proper proportions as it is supplied by the food we are

supposed to consume. Some of my patients do take prenatal vitamins

along with Juice Plus+, and that's okay. However, I make sure they

take a prenatal vitamin that has no beta carotene (the only one I

know of is called Precare Prenatal). Beta carotene as a supplement is

dangerous but in food it is good and beneficial.

I recommend breast feeding only for most patients but for lots of

reasons like smoking, drugs, poor eating habits (as evidenced by

obesity) there are some for whom I actually discourage it. In those

instances, I recommend sprinkling about one half of a capsule on that

awful baby food to make it a little better. A few ounces a day of

Complete is also a good addition. Just go read the label on some

formula and you'll understand why I make these recommendations!

Everyone I have measured blood folic acid levels on while taking

Juice Plus+ have very high levels of that vitamin. The four daily

capsules contain 400 to 800 micrograms of folic acid and it happens

to be in the most bioavailable form in whole food.

Let's give our babies the best there is to offer to help them fight

the health challenges they will encounter as they grow up.

Sincerely,

Anton B. Brucks, M. D.

**********************************************************************

*************************************

Hi Claudine,

We have not done studies involving Crohn's Disease and IBS.

However, I have recommended Juice Plus to countless individuals with

these conditions. I have not had any negative feedback. The feedback I

have received has been very positive. It is recommended that potential

customers check with their physician before starting Juice Plus, as

Crohn's and IBS are serious medical conditions.

Just start them out slowly as follows.

One capsule per day for a week. Alternate days between Orchard and

Garden.

After one week, one Orchard in the am and one Garden in the pm for the

next two weeks.

At this point, if there are no problems, go to the full amount of JP.

It is NSAâ?Ts consistent position that anyone on medications or under

the

care of a physician for a specific medical condition should consult

their physician about taking or continuing to take Juice Plus.

Mory

____________________________________________________________________

Subj: Crohn's

Date: 11/05/1999 11:31:12 PM Mountain Standard Time

From: OBrienChar

To: Dalyintl Now at jp@... (Mick and Daly - both NMD's in

Colorado)

Hello Mick & ,

Crohn's is an inflammable bowel disease that I've had since 1982.

Rushed

into emergency surgery at 24, with my parents told I wouldn't

survive, was

the beginning of a very long struggle.

Since that time, I've been in the hospital more times than I can

count.

I've had 4 resections of my small intestines, losing my appendix and

forced into

a hysterectomy along the way. Many times I'd be hospitalized and fed

intravenously, since I didn't absorb anything I ate and suffered from

malnutrition.

Always tired, with very bad abdominal pain and unable to eat, quality

of

life was very poor! Then I started having trouble with arthritis. I

didn't know

it at the time, but this is very common since both Crohn's and

Arthritis are

autoimmune problems. The arthritis would migrate from joint to joint,

eventually settling in my right knee and foot. It was to the point

that

when I woke up each day, I didn't know if I would be able to walk or

not. I had

to have surgery on both, having the lining of the joints removed.

I had been on Prednisone for 10 years and all the others drugs known

along

the way. The side effects of the drugs were not good, but the lesser

of the

two evils.

By May 1994, I had taken another turn for the worse and they sent me

to Mayo

Clinic for testing. I literally couldn't walk, only to have them tell

me it

was Crohn's, Arthritis and there wasn't anything they could do for me.

Then, in September 1994, a friend stopped by one night after playing

golf.

He talked to me about Juice Plus and I was very skeptical. I didn't

believe

in vitamins but fruits and vegetables did make sense to me. I've had

wonderful doctors along the way and they had saved my life but, no

one had

suggested that nutrition played a role in Crohn's disease. I was

afraid to

try Juice Plus but also had nothing to lose!

I started slowly with it, taking 1 fruit capsule in the morning and 1

vegetable in the afternoon for about 1 week. Then went on to the

recommended amount of 2 in the morning and 2 in the afternoon.

Much to my amazement, one day it dawned on me that I had forgotten to

take

my Arthritis medicine. This may not seem like a big deal to you, if

you've

never had arthritis. It's much like having a very bad headache and

forgetting to take an aspirin, it doesn't happen! So not having the

joint

pain was a very big deal. Then I started noticing different things

that I

would never have associated with better nutrition. I started sleeping

through the night, wasn't having the abdominal pain, the joint pain,

didn't

know when the weather was going to change, able to eat without

getting sick

and many other things along the way.

Can you imagine the difference in my quality of life? It has now been

5

years and I can't imagine where I would be and what my life would be

like if

Steve hadn't told me about Juice Plus.

I'm really surprised at the number of people with Crohn's and I've

talked to

a lot of them regarding Juice Plus. I realize that everyone with

Crohn's is

different and this disease literally can be a difference of life and

death,

so each person has to do what is best for them!

As far as I know, everyone I've talked to that has taken Juice Plus,

has had

the same results I've had. Personally, I think the main reason we've

had

these results, is because it's in a powder form. The easiest way for

anyone

to absorb, is powder or liquid. Our body doesn't have to go through

the

process of breaking it down. Then given the proper nutrition our body

is

able to do what it needs to do.

I do recommend that they take it slowly in the beginning because they

aren't

used to the nutrition and most people do go through a cleansing

period.

Sometimes they start on JP Gummies first and then move onto the Juice

Plus

capsules.

Again, I can't imagine what my quality of life would be and I'm

grateful

each and every day!

Charlene

_____________________________________________________________________

CROHN'S DISEASE TESTIMONIAL from Mike Healy (via Curt Beavers, NMD)

September, 2000

I have Crohn's disease and I am now in total remission. I have been

for

about a year and a half.

The disease started about ten years ago. For three of those years, I

didn't

know what I had and neither did the doctors. When I got an infection

and a

blockage in the colon, the doctors then determined I had Crohn's. I

lost

almost sixty pounds of mostly muscle mass over the next ninety days.

Medications were at maximum dosages. Nutrition was at a minimum. Life

was

literally going down the toilet, and the pain was something awful.

My wife, Janice was a great deal of help through this whole ordeal.

She

studied reflexology. When applied, it would relieve some pain and

give me

another couple of hours sleep. She got us into juicing to help with

the

nutrition. With an improvement in nutrition, the medication started to

work.

There were many drawbacks to juicing. Since I was sick and Janice was

working, it was very difficult to keep a large quantity of fresh raw

fruits

and vegetables on hand and avoid spoilage. All of it had to be cleaned

before being juiced. The juicing was time consuming and messy. It had

to

be done three to five times a day. Most vegetables in the juiced form

were

awful tasting. With a $200 juicer and the cost of produce (about $8

per

day), this wasn't cheap. I couldn't complain because my condition

began

to improve.

During the next six years, I had only two major flare-ups and stayed

in the

range of 80-90 % remission. All this time I was taking medication. The

most undesirable medication has been prednisone. It hasn't been fun

living

with the weight gains, ruddy complexion, chubby cheeks, swollen feet

and

legs, hair loss, thin skin, mood changes and pain. Not to mention the

possible permanent damages that may show up from prednisone and the

other

chemicals (pentasa, rowasa, 6-mp and lomotil). Even with some

improvements,

life was pretty miserable for nine years.

In October 1998 I was introduced to Juice Plus + by a doctor friend.

What a

replacement for juicing! The capsules had all the nutrients I needed

with

little fiber and no sugar or salt. After ninety days, I was off

prednisone.

All improvements have been gradual. I first noticed increased energy

levels

and improved sleeping with the ability to wake up earlier. Most of the

evidences of prednisone disappeared. Bowel movements returned to

normal.

By May 1999, I was in total remission. By mid-summer, I was eating

salads

and fruits, after six years of abstinence. It took a few months to rid

myself of the prednisone induced arthritic pains.

Juice Plus+ is a whole food supplement. It is a convenient and

inexpensive

way to add 17 fruits and vegetables to your diet. The fruits and

vegetables

are juiced, the sugar and salt removed and then dried by a patented

process

that preserves the phyto-nutrients. Extra food enzymes and fiber are

added

and each step is guaranteed to be free from all contaminants.

Everyone benefits from good nutrition. People with compromised health

will

be pleased to know that there is no conflict with medication and

medical

studies show that Juice Plus+ reduces oxidative stress, damage to the

DNA

and improves the immune system.

It's more fun to be healthy and a lot less expensive. Janice and I

will

never be without Juice Plus+. It has provided a very positive effect

on our

lives. Today, we are both distributors and are excited about sharing

the

great benefits with others.

Mike Healy

______________________________________________________________________

Note: This story may not be typical, but it does show the value and

potential of nutrition. Rebuilding the body takes time and begins at

the cellular level. As Dr. Hannah said, " There is no disease

proces in the world that is not helped by good nutrition! "

Lilia's story is particularly awe-inspiring. Lilia began taking Juice

Plus in March of this year, in the hope that it would help improve a

various serious GI disorder she had struggled with for over 7 years.

Lilia had advanced Chron's Colitis that had so severely damaged her

GI tract, that she was reliant on a medicine cabinet full of

prescriptive drugs (including steroids) to manage debilitating

symptoms. One of the manifestations of progressed Chron's is

ulcerations in other parts f the body. At the time I first met Lilia,

she looked sickly, her skin tone was ashen and she had black

ulcerations on her lower legs. She had been hospitalized many times

for her condition and was told she was at high risk for colon cancer.

A turning point for Lilia was visiting a natural healing clinic in

Guadalajara where she received advice contrary to what her Western

Drs. had advised. She was told to stop the " white " , bland soft foods

and eat most solely fruits and vegetables!

Sue , as part of Lilia's Bible Study group, had been praying for

Lilia for over a year. Sue attended a " Super Saturday " and heard

testimony from another colitis sufferer of how tremendously Juice

Plus helped heal her. When Sue also heard that a key component of

Lilia's new healing plan was to eat an abundance of RAW fruits and

vegetables, Sue urged Lilia try Juice Plus.

Lilia began taking Juice Plus in March of this year. Gradually, but

dramatically, Lilia began to look and feel better. The ulcerations on

her legs healed and disappeared. Her skin tone became not only

normal, but vibrant! She decreased and then eventually stopped all

her prescription medications! For the first time in 7 years Lilia had

normal bowel movements! At a follow-up colonoscopy in June of this

year, just 3 months after beginning Juice Plus, Lilia's physician

remarked with astonishment that her colon, once 98% damaged so that

not even 2 inches of her colon was considered healthy, was completely

normal, showing no signs of ulceration or damage! Lilia was

previously ordered to come in for colonoscopies every 6 months. After

viewing this remarkable healing, Lilia's specialist said he did not

need to see her for another 5 years!!

Lilia's friends and family rejoiced in her miraculous healing..

Naturally, they wanted to know what made a difference. Lilia shared

the advice she received at the clinic in So. American and Lilia

shared Juice Plus! In fact, Lilia was so excited to share Juice Plus

with others, that she had almost made it to the Virtual Franchisee

position (JP Business) before she even knew she would earn an income!

Her desire to share comes 100% from her heart and hope to have others

experience the renewed health she had. Both Sue and Lillia have

children and outside employment so their rewards are double. What an

awesome privilege and responsibility to get the word out!

e Schultz

_____________________________________________________________________

From: Mory

To: Tina Downey

Subject: Re: Diverticulitus

Hi Tina,

Your friend should be able to take Juice Plus with no problems.

FIBER

1 Capsule (Orchard or Garden) = 0.25 gram

1 Chewable (Orchard or Garden) = 0.30 gram

1 Thins (Chocolate or Apple) = 0.75 gram

6 Gummies (Orchard or Garden) = 0.4 gram

1 Serving Complete (Chocolate or Vanilla) = 4.0 gram

The soy in Complete is predigested, not fermented.

JM

**********************************************************************

*****************************************

>Below are answers to questions regarding the enzymes in Juice Plus

products and also the answer to whether people on blood thinners can

use Juice Plus. Jeanette

Juice Plus protects the food enzymes:

>

> One of my distributors asked me a question and I thought my

response might

> benefit some of you. The question was: How are the enzymes still

active

in

> the capsules when they don't last for long in a freshly squeezed

juice?

(you

> have to drink the juice right away)

>

> Response:

>

> Regarding your question about enzymes. When the moisture is taken

out of

> the

> juice, it puts the enzymes in a " limbo state " , or suspended

animation

state,

> if you will. For example take a bean. It has enzymes in it and if

you

keep

> moisture away from the bean, it will stay a very long time and not

be

> affected, but if you put it in water or soil, what happens? It

starts to

> sprout.

>

> Another example of enzymes still being there, in this case hundreds

of

> years. When King Tut was discovered, a blade of wheat was also

discovered

> in

> his tomb. This blade of wheat had not been exposed to moisture for

hundreds

> of years. When the scientist planted this wheat, guess what........?

Yep,

> it grew. It had enzymes in it. Nothing can grow if it does not have

> enzymes. If you cook a bean and then plant it, will it grow? Nope.

If

you

> cook a potato and then plant it, will it grow? Nope. It must have

enzymes

> to

> grow. All seeds that you plant in your garden have enzymes. If you

get

> those seeds wet and don't plant them they will get moldy and die.

Same

with

> JP. If you keep the powders away from moisture, it will stay for a

long

> time, for years and years really. JP only has an expiration date

because

of

> the acidophilus; but if you put the JP in water, it will spoil.

Just like

> the freshly squeezed juice would spoil.

>

> When the enzymes get activated through the moisture, it starts to

break

down

> the food. That's what enzymes do. Enzymes are necessary for life and

> because we cook and microwave our food, we are destroying the

enzymes. JP

> is

> checked for enzyme activity. We even add some digestive enzymes

back into

> Juice Plus because some of them can be destroyed in the juicing.

> Enzymes create every chain reaction in the body. It is the catalyst

for

all

> life. We must get them in our food and of course the problem, we

aren't

> eating raw fruits and veggies. Allot of our produce is eradiated

which

> destroys the enzymes. They do this so it has a longer shelf life.

> Remember,

> enzymes break food down and then they won't last that long. Grocery

stores

> and farmers need the produce to last longer, that's why they

eradiate it.

>

> A great book that I recommend on this topic is Dr. Santillo's book,

> Enzymes........The Link to Radiant Health. It's a easy read. It's a

small

> book with big print and large margins, just the way I like them. Ha!

>

> Hope this helps to answer your question.

> Subject: Question re:Blood Thinners & Juice Plus+ answered

> Many of you may have had a customer or physician question whether

or not

you

> could take Juice PLUS if on a blood thinner. The following answer

will

give

> the physician the necessary information. He may alter the dosage of

the

> blood thinner in this instance.

>

> Here is Dr. Mory at NSA's answer to this question from Lois

Baker

> (wellness coordinator).

>

>

> Hi Lois,

> If you can eat reasonable amounts of a wide variety of fruits and

> vegetables, you can safely take Juice Plus. If for some reason you

must

> limit the type

> and or quantity of fruits and vegetables in your diet, please

discuss the

> matter

> with your health care professional. Otherwise, Juice Plus is not

> contraindicated. The most common limitation occurs when one is

taking

blood

> thinners such as Coumadin. If you are taking a blood thinner, tell

your

> physician you will be getting 10 micrograms of Vitamin K per day

from the

> recommended amount of Juice Plus.

> Best regards,

> J. Mory VP, NSA

**********************************************************************

******************************************

(when reading this section, remember the study that shows Juice Plus

can increase the Lycopene in the bloodstream by over TWO THOUSAND

PERCENT IN JUST 28 DAYS.)

Lycopene May Contribute to Women's Heart Health

Atlanta GA, 3 April 2002

Antioxidant found in tomatoes may offer clues for prevention of heart

disease

Women may want to start adding more tomato products to their diets --

based on a study presented today by Harvard Medical School

researchers at the American College of Cardiology annual meeting. The

study -- compiled from data from the Women's Health Study -- suggests

that lycopene, an antioxidant in tomatoes, may reduce the risk of

heart disease in middle-aged and older women by as much as 33

percent. Heart disease is the leading cause of death among American

women.According to the American Heart Association, nearly twice as

many women in the United States die of heart disease and stroke as

from all forms of cancer, including breast cancer. In 1999, more than

500,000 women died of coronary heart disease and 53 percent of the

deaths from cardiovascular disease were in women versus 47 percent in

men.

..Study results

The study, conducted by Harvard Medical School researchers at Brigham

and Women's Hospital in Boston, analyzed blood samples of nearly 500

women from the Women's Health Study who developed cardiovascular

disease and an equal number of women from the study who did not

develop the disease. After the researchers took into account coronary

risk factors, such as history of high cholesterol and physical

inactivity, they found that those women with the highest levels of

plasma lycopene had a 33 percent lower risk of developing

cardiovascular disease than those with the lowest levels. Plasma

lycopene refers to the level of lycopene found in the blood.

Researchers believe that the level of lycopene in the blood is

related to the amount of lycopene consumed in the diet. " This is the

first large-scale study to examine the role that lycopene may play in

reducing the risk of cardiovascular disease exclusively in women, "

said lead researcher D. Sesso, ScD, instructor of medicine at

Harvard Medical School and director of epidemiology at Brigham and

Women's Hospital. " The body of research on lycopene in other

conditions such as prostate cancer is more advanced but the 33

percent risk reduction in our study has compelled us to further

investigate lycopene's power in combating heart disease. " Other

studies have identified a correlation between lycopene and a reduced

risk for cardiovascular disease. Several epidemiological studies have

found a potential benefit of lycopene in cardiovascular disease risk

reduction in men or in both men and women. The multi-center European

Study of Antioxidants, Myocardial Infarction and Cancer of the Breast

(EURAMIC) examined the association between antioxidant concentration

in fat tissue and the incidence of myocardial infraction (MI) in 10

countries. The study found that men with the highest concentrations

of lycopene in their fat tissue had a 48 percent reduction in risk

for developing cardiovascular disease when compared with men with the

lowest lycopene levels in their fat tissue. The Kuopio Ischaemic

Heart Disease Risk Factor study found that low serum lycopene

concentrations were associated with a three-fold increased risk of

acute coronary events such as heart attack and stroke

..Lycopene for a heart-healthy diet

Scientists and health professionals have long recommended increasing

fruit and vegetable intake as part of a heart healthy diet in part

because of their high antioxidant content. " There are no dietary

recommendations for lycopene. Yet the research suggests that women

should aim to consume more lycopene-rich foods as a prudent measure

in the prevention of chronic diseases, " commented Gaziano,

MD, director of cardiovascular epidemiology at Brigham and Women's

Hospital and one of the study's authors. Dietary sources of lycopene

include tomato-based products such as tomato soup, pizza sauce and

fruits such as watermelon and pink grapefruit.

Misconceptions of heart disease

According to an American Heart Association survey titled " Women,

Heart Disease and Stroke Survey Highlights and Comparison " , men are

more likely than women to recognize heart disease as a leading cause

of death. Women, on the other hand, mistakenly believe that cancer is

their biggest health threat. Yet statistics show us that nearly twice

as many women in the United States die of heart disease and stroke as

from all forms of cancer, including breast cancer. " The findings from

our study will add to the body of scientific literature on lycopene

and a reduced risk of cardiovascular disease, " said Dr.

Sesso. " Later this year, we'll continue to add to that body of

research by examining blood levels of lycopene in men. In addition,

we'll look at dietary intakes of lycopene and its impact on the risk

of cardiovascular disease. " SourceVitamin Nutrition Information

Service.

**************************************************************

Fibromyalgia and Lupus experiences -

& Jeffery on & Family

Vancleave, Mississippi

Dear Buddy,

I am responding to your request for my testimony regarding my

remarkable recovery from the symptoms of Lupus.

While suffering from the pain of arthritis in my hands and feet, I

was also diagnosed over six years

ago with Raynaud's Syndrome. Raynaud's is a circulatory deficiency in

my hands fingers and toes causing a very cold, agonizing pain in

those parts. I had to wear gloves and very soft warm shoes even in

the summer months. Aside from all the pain my body was fighting, I

was totally fatigued.

I wanted to sleep all day and all night. All these symptoms were

manifestations of an overall disease condition called Lupus, an

autoimmune disease with no known cure.

After going to several doctors, I was refers to an arthritis

specialist in Mobile. Several weeks past before I was diagnosed and I

was devastated. Jeffery and I cried together we prayed together, and

we just believed God and His word that my healing is coming.

I started on a regimen of very powerful and expensive drugs which

also had side effects of tremendous fatigue. After months and years

of medication and still crying myself to sleep at night from pain, my

faith was growing weak. Jeffery would help me get in the bathtub of

very warm water every morning just to get my joints moving. I cried

out to God, 'I cant live this way I want to feel good again'.

Well, my God always provides a way. That way presented itself last

April, 1993. Jeffery and I attended an NSA International Convention

in San Diego and at that convention we learned of Juice Plus. Juice

Plus+ is a very unique blend of fresh fruits and vegetables,

concentrated in a capsule. We learned that this product was filled

with live food enzymes, antioxidant vitamins and high in dietary

fiber. We bought two boxes to bring home and shortly thereafter

started taking the product. The first month, I wanted relief so much,

I thought I could feel more energy. The second month, I increased the

amount I was taking from two capsules morning and night to four

capsules three times a day. Fruit in the morning and vegetables in

the evening. I could definitely tell that I was having more energy. I

started reducing the amount of pain relievers and even the

prescription drugs to one half after three and a half months, I was

able to get off all medication and was feeling good again after six

years of pain, fear and lost dreams. Thank God for good health,

I've been on Juice Plus+ capsules now for one year and have not had

any prescription drugs or pain relievers since. My doctor is

astonished and Jeffery and I feel like life is fun and exciting

again. Our good health is so precious but we have a tendency to

appreciate it only when we lose

it. I'll never be without the benefits of Juice Plus+ again.

Sincerely Yours,

on

on

H. WAYNE AGNEW, M.D., F,A.C.O.G.

GYNECOLOGY ARLINGTON WOMEN'S CLINIC ASSOCIATION

723 N. FIELDER ROAD, Suite C

ARLINGTON, TEXAS 76012

(517)277-6363

March 5, 1997

Dear ;

Here is the letter we talked about concerning my experience with

fibromyalgia. First of all, as you know, as a gynecologist we do not

treat a lot of those diseases primarily. However, in the course of

doing annual physical examinations, we come into contact with a world

of these problems. In general, my experience utilizing Juice Plus+

with autoimmune disease has been very favorable. As I have stated

publicly, it did significantly help my wife's polymyalgia rheumatica,

which has been over two years ago. Most of the patients who have

arthritis definitely improved as far as pain is concerned.

Specifically, as far as fibromyalgia is concerned, it takes longer

for these people to improve. I have two patients who are asymptomatic

after four and one-half months and five and one half months,

respectively. All of the others seem to take around one year to

really notice significant improvement. I have a number of these and,

at least after one year, they can turn over in bed at night without

waking up in pain and clearly give the product credit for their

improvement. I have one patient in whom nothing seemed to have helped.

All in all, the use of Juice Plus+ in people with these kinds of

problems has been very favorable and I intend to continue encouraging

its use. The biggest problem with fibromyalgia is getting across to

the patient that this is going to take a while, and they simply have

to understand that, hang in there and continue taking the Juice Plus+

as recommended.

Sincerely,

H Wayne Agnew

H. Wayne Agnew, M.D

DIPLOMATE OF THE

AMERICAN BOARD

OBSTETRICS AND GYNECOLOGY

Hello,

I regret that you have fibromyalgia also. I know that you are

probably worn out by now by the chronic, debilitating symptoms of

this crazy syndrome...But there is hope! It took a seemingly endless

number of tests and physicians and misdiagnoses for me to finally be

properly diagnosed and begin effective treatment. I would like to

share my plight with you in hopes that it may help you in dealing

with your situation.

You have won half the battle with fibromyalgia just by being properly

diagnosed! It has so many debilitating symptoms that it is commonly

misdiagnosed as all kinds of other diseases, some of which are life-

threatening. The good news is that you can gain control over the

symptoms of this syndrome with a highly concentrated, balanced diet

of fruits and vegetables.

I knew that I wasn't winning the battle with drugs. In fact, I had

gained 35 lbs. and was becoming more dependent and disabled as time

passed. I was on such a heavy regimen of drugs for about five years

that I began to worry about the long-term effects. So I decided that

I would have to find a natural alternative.

The health benefits of a diet low in fat and loaded with raw fruits

and vegetables are well-documented by numerous studies. However, most

of us won't or can't eat that way consistently. That is why juicing

has become so popular. The problem is that it is inconvenient, messy,

and expensive so most people can't or won't stick with that either. I

tried juicing but couldn't do it enough to notice any major

improvements in my health. A friend recognized my struggle and

introduced me to this product, JUICE PLUS+.

I was thrilled with the convenience of the capsules and hoped to

experience general, improved health with consistent, long-term use.

Boy was I surprised! Within the first month virtually all of my

symptoms subsided... .the arthritic pain, nausea, migraine headaches

and allergies. I began sleeping well again; was more alert had had

more energy. I decided to double my intake to hopefully celebrate the

therapeutic effects on my system and it did just hat. By the end of

the second month I was feeling better than I had felt even before

fibromyalgia. And as an added bonus I lost 5 of the 35 lbs. that I

had gained with the drugs.

I have continued with the double dose since October'95. I feel

great...am working again full-time...and am virtually drug-free and

have lost more weight! Rarely do I experience any of the symptoms.

I know that my body actually absorbs and uses this product. My own

immune system is fighting so much better. My long-term experience

with other isolated vitamin and mineral supplements had not yielded

any noticeable benefits. In fact my health had failed miserably

while " mega-dosing " on isolated supplements for years!

Due to the improvements in my overall health and the protective and

disease preventing benefits of this product, I personally would not

be without JUICE PLUS+ now. It is the most effective, convenient,

natural, inexpensive health insurance I can possibly buy!

I hope that you will give JUICE PLUS+ serious consideration and try

it. I believe that you, too, will benefit from it. Please call me

with any questions that you may have. I wish for you renewed GOOD

HEALTH!

Papy

Hello,

My name is en. I live in Beatrice, Nebraska. I'm 49 years

old and I have fibromyalgia.

In 1993 I transferred within my company and my new position put me

behind a desk, switchboard, and a computer. Very little physical

movement to this position compounded some problems I had been having

from past yean. While I sought help with new doctors, I became

sicker. My health was failing so quickly I was worried I had cancer,

so I allowed myself to go through a battery of tests and examinations

over the next 4 years and adverse reaction to most of the medications

I was given, had several x-rays, an MRI, two surgeries, lots of

physical therapy, many days any from work, and was sinking into a

deep depression. There are so many symptoms to this illness. It's

sometimes difficult for a doctor to conclude just exactly what is

wrong, and I wondered if they thought I was making It up, " because I

didn't look sick " . I was first diagnosed in February of 1997 and was

absolutely devastated when my doctor told me that that was no cure

for it! I had suffered for SO-O-O many years, and to hear that there

was " no cure " , simply left me with little hope for my future.

When I was introduced to Juice Plus+ I was skeptical, to say the

least! I felt it was just another pill to take. I chose to go to the

Mayo Clinic in April 1997 instead, why to get a confirmation of the

diagnosis of fibromyalgia. I left the clinic with a mission:

to learn all I could about this illness that I knew nothing about,

and I was determined to NOT let it disable me.

On January 31, 1998, after my second surgery and the perseverance of

my dear friend I decided to take Juice Plus+, still not understanding

the power of the product After about a month I noticed some changes,

but didn't give Juice Plus+ the credit. I kept taking my " bag full "

of medications along with the Juice Plus+ and after a few more weeks

I realized I hadn't needed a pain pill, or an anti-inflammatory at

the 3-4 hour time span that I had previously! Still not giving Juice

Plus+ the credit I would take the medication because I didn't want to

go to that painful place again! Those periods of time kept happening

for me and over longer time spans than before. There were subtle

changes also, like my mood would improve, or I could maintain better

than the day or week before. It wasn't until I bad some serious

intestinal problems and called my doctor when he explained that the

anti-inflammatory I was taking had irritated the lining of my stomach

and be instructed me to stop taking it immediately, only to replace

it with another. Well, that was when I decided to seriously " listen "

to my body, and " simply listen " to what Juice Plus+ was doing. Now

after 2+ years on Juice Plus+ I have eliminated ALL of my medications

(three different times, with the help of my doctor). When I find that

I've overexerted I take Benadryl as a sleep aid, and I must tell you

I sleep very well now! Like most of us I had believed that my

prescriptions were " fixing " my ailment, when in reality that the " bag

full " of medications was only masking my symptoms. So when you give

it some thought, my Juice Plus+ was still working very clearly even

though I continued to take all of those drugs (toxins)! This happened

for me with 2 fruits and 2 vegetables daily. Amazing? YES considering

the fact that I have a compromised immune system. It only makes

perfect sense that my body would require MORE Juice Plus+ than the

average person. So-o-o, I have increased my Juice Plus+ to 4 fruits

and 4 vegetables regularly. I feel great! Nebraska's rigid winters

are testy but I am living a normal life now. No more 3-4 days in bed

with a migraine, constant fatigue, pain throughout my whole body that

is indescribable, sleepless nights, (to mention only a few of my

previous symptoms); but best of all.... I can have quality time with

my grandchildren. playing. roughhousing, bouncing, hugging,

holding.. .all of which I was unable to do a few short years ago. I

truly thought it was hopeless at one time! I'm not going to tell you

that I don't ever have pain or get tired occasionally because I do

once in a while, when I overexert I can deal with that (I listen to

my body!!!) I don't take a drug for those moments I just increase my

Juice Plus+! I AM going to tell you that I will NEVER quit taking

Juice Plus+. It was one of the best decisions I have ever made!

This walk with fibromyalgia has become a remarkable journey for me. A

gradual journey where I've learned to trust and believe again, and

listen with my heart. As you can see I now have a strong passion to

share. My hope for those of you with fibromylgia is to walk your walk

with open arms and to embrace belief in yourself. Life with

fibromyalgia is NOT hopeless! There is hope! Know it because there is

life in hope, and Juice Plus+ gave that back to me. I'm doing very,

very well now and I wish the same good health for you!

Sincerely,

en

1209 North 9th Street

Beatrice, Nebraska 68310

(home)

(voice tel)

(fax)

*************************************************************

I am including this following segment as a thought-provoker. It is

not intended to offend anyone in the scientific groups that might be

on the other side of the fence, but it is " food for thought " , or

maybe a better way to put it is " thought for food " !!! Jeanette

- Tim O'Shea This will be a short chapter, but after you're finished

with it, you will know more about vitamins than 95% of clinical

nutritionists, doctors, supplement sales force, or bodybuilders. If

that sounds arrogant or overstated, it really isn't my fault. I'm

just a messenger; a purveyor of information. Either I'm right or the

95% are right; can't be both.

Without further ado, here's the kernel: ascorbic acid is not vitamin

C. Alpha tocopherol is not vitamin E. Retinoic acid is not vitamin A.

And so on through the other vitamins. Vast sums of money have been

expended to make these myths part of Conventional Wisdom. If you have

several college degrees and all this is news to you, don't feel bad.

Unless you think your education ended at Commencement. Which is

generally true.

WHEELS WITHIN WHEELS

Vitamins are not individual molecular compounds. Vitamins are

biological complexes. They are multi-step biochemical interactions

whose action is dependent upon a number of variables within the

biological terrain. Vitamin activity only takes place when all

conditions are met within that environment, and when all co-factors

and components of the entire vitamin complex are present and working

together. Vitamin activity is even more than the sum of all those

parts; it also involves timing.

Vitamins cannot be isolated from their complexes and still perform

their specific life functions within the cells. When isolated into

artificial commercial forms, like ascorbic acid, these purified

synthetics act as drugs in the body. They are no longer vitamins, and

to call them such is inaccurate.

A vitamin is

" .a working process.consisting of the nutrient,.enzymes, coenzymes,

antioxidants, and trace minerals activators. "

- Royal Lee " What Is a Vitamin? " Applied Trophology Aug 1956

FORGOTTEN TRAILBLAZER

Dr. Royal Lee was the pioneer researcher in the field of whole food

vitamins. For decades he documented the basic facts summarized in

this chapter. His work has never been scientifically refuted. Anyone

who seriously undertakes the study of vitamins today corroborates

Lee's work. His story is a fascinating study in itself, a study of

indomitable perseverance in the pursuit of true principles. Jensen

tells us that Royal Lee's work will not be appreciated until the next

century. (Hasn't happened yet.)

Lee felt the full weight of organized drugs/medicine bearing down on

him. Reading like something out of Schindler's List, we learn that

the FDA not only persecuted Lee for challenging the economics of

synthetic vitamins, produced by giant drug companies, but that he was

actually ordered by a court to burn all his research of the past 20

years! Burn his research! When has that ever happened in this

country? First Amendment?

Going off on a tangent, ever wondered how the FDA attained its

present position as attack dog for the drug companies and food

manufacturers? It's another whole story in itself. The precursor of

the FDA was the Bureau of Chemistry. Up until 1912 the Bureau of

Chemistry was headed up by a man named Dr. Harvey W. Wiley. Here's a

quote from Dr. Wiley that illustrates where his interests lay:

" No food product in our country would have any trace of benzoic acid,

sulfurous acid or sulfites or any alum or saccharin, save for medical

purposes. No soft drink would contain caffeine or theobromine. No

bleached flour would enter interstate commerce. Our foods and drugs

would be wholly without any form of adulteration and misbranding. The

health of our people would be vastly improved and the life greatly

extended. The manufacturers of our food supply, and especially the

millers, would devote their energies to improving the public health

and promoting happiness in every home by the production of whole

ground, unbolted cereal flours and meals. "

- The History of a Crime Against the Pure Food Law,1912

Now obviously we can't have a dangerous lunatic like this in charge

of the public nutrition, can we? Dr. Wiley actually filed suit

against the Coca-Cola company in an attempt to keep their artificial

product out of interstate commerce, and off the market. Fortunately

Wiley was eventually replaced by a saner individual, more attuned to

the real nutritional needs of the American people, as determined by

the experts who knew what was best for us: the food manufacturers.

This was Dr. Elmer , and in his words we get an idea of the

change in philosophy that marked the transformation of the Bureau of

Chemistry into the FDA:

'It is wholly unscientific to state that a well-fed body is more able

to resist disease than a poorly-fed body. My overall opinion is that

there hasn't been enough experimentation to prove that dietary

deficiencies make one susceptible to disease. "

- Elmer MD

Washington Post 26 Oct 49

Bernard Jensen illustrates how the tobacco industry and the food

giants like Coke were indirectly behind the legal persecution of

Royal Lee. Cigarette ads in the 40s and 50s showed medical doctors

promoting the digestive benefits of smoking Camels. Or the

advertising of Coke and other refined sugar foods stating

that " science has shown how sugar can help keep your appetite and

weight under control. " (Empty Harvest)

During this same period, Royal Lee was kept in courts for years,

fighting to keep the right to advertise his vitamin products, because

he was a threat to the food manufacturers. Lee knew they were

poisoning the American public. He proved that refined sugars and

devitalized, bleached flours were destroying the arteries and the

digestive system, causing heart disease and cancer.

WHOLE VS. FRACTIONATED

OK, natural vs. synthetic. Let's start with Vitamin C. Most sources

equate vitamin C with ascorbic acid, as though they were the same

thing. They're not. Ascorbic acid is an isolate, a fraction, a

distillate of naturally occurring vitamin C. In addition to ascorbic

acid, vitamin C must include rutin, bioflavonoids, Factor K, Factor

J, Factor P, Tyrosinase, Ascorbinogen, and other components as shown

in the figure below:

_____________________A s c o r b i c A c i d______________

ascorbinogen

bioflavonoids

rutin

tyrosinase

Factor J

Factor K

Factor P

____________________________________________________________________

A s c o r b i c A c i d

____________________________________________________________________

V I T A M I N C

In addition, mineral co-factors must be available in proper amounts.

If any of these parts are missing, there is no vitamin C, no vitamin

activity. When some of them are present, the body will draw on its

own stores to make up the differences, so that the whole vitamin may

be present. Only then will vitamin activity take place, provided that

all other conditions and co-factors are present. Ascorbic acid is

described merely as the " antioxidant wrapper " portion of vitamin C;

ascorbic acid protects the functional parts of the vitamin from rapid

oxidation or breakdown. ( Somer p 58 " Vitamin C: A Lesson in Keeping

An Open Mind " The Nutrition Report)

Over 90% of ascorbic acid in this country is manufactured at a

facility in Nutley, New Jersey, owned by Hoffman-LaRoche, one of the

world's biggest drug manufacturers(1 ). Here ascorbic

acid is made from a process involving cornstarch and volatile acids.

Most U.S. vitamin companies then buy the bulk ascorbic acid from this

single facility. After that, marketing takes over. Each company makes

its own labels, its own claims, and its own formulations, each one

claiming to have the superior form of vitamin C, even though it all

came from the same place, and it's really not vitamin C at all.

FRACTIONATED = SYNTHETIC = CRYSTALLINE = FAKE

The word synthetic means two things:

· manmade

· occurs nowhere in nature

From the outset, it is crucial to understand the difference between

vitamins and vitamin activity. The vitamin is the biochemical

complex. Vitamin activity means the actual biological and cellular

changes that take place when the stage is set for the vitamin complex

to act.

Think of it like gas and a car. Pumping the gas into the tank doesn't

necessarily mean the car is going anywhere. Other conditions and

factors must be also present, in order for Activity to occur. The gas

line to the carburetor must be clear, the carburetor jets must be

set, there must be an exact mixture of air flow, the ignition must be

turned on, the spark plugs must be clean, the exact amount of gas

must reach each spark plug right before it fires, no gas must be left

over in the cylinder after the plug fires. Getting the idea? If any

of this stuff is missing, there's no Activity: the car doesn't run,

or at least not very well.

Amazing as it may sound if you're hearing this for the first time,

vitamins are more than the synthetic fractions we are commonly taught

they are. The ascorbic acid you buy at the grocery store every few

weeks, thinking you are buying Vitamin C, is just a chemical copy of

naturally occurring ascorbic acid, which itself is still only a

fraction of the actual Vitamin C. Real vitamin C is part of something

living, and as such, can impart life. Your synthetic, fractionated

chemical ascorbic acid never grew in the ground, never saw the light

of day, never was alive or part of anything alive. It's a chemical, a

cornstarch derivative, a sulfuric acid by-product. In your body it's

just another drug. Synthetic vitamins have toxic effects from mega-

doses and actually can increase the white blood cell count. Vitamins

are only necessary in minute quantities on a daily basis. Whole food

vitamins, by contrast, are not toxic since the vitamin is complexed

in its integral working form, and requires nothing from the body, and

triggers no immune response.

DEFICIENCY

Scurvy is a disease caused by vitamin C deficiency. Scurvy is

characterized by bleeding gums, slow wound healing, softening bones,

loose teeth, ulcerations of the mouth and digestive tract, general

weight loss and fatigue. From 1650 to 1850 half of all seamen on

transoceanic voyages died of scurvy. It was discovered by ship

surgeon Lind in the early 1800s that British sailors were

spared the disease altogether simply by a diet rich in citrus fruits.

Since limes travelled well, they were the common choice during the

early years, and thus the expression " limeys " was coined to describe

British sailors. It was later found both at sea and in prison fare

that potatoes were equally successful in preventing scurvy, and much

cheaper to obtain. (Lancet. 1842)

We find that there is less than 20 mg of ascorbic acid in a potato.

Yet this small amount, since it is complexed in a food source, is all

the body needs not only to prevent scurvy, but also to cure it, even

in its advanced state. Such a remedy is described in detail in

Dana's amazing journal Two Years Before the Mast, written in

1840.

Whole food vitamin C as found in potatoes, onions, and citrus fruits

is able to quickly cure any case of scurvy. By contrast, the

fractionated chemical ascorbic acid has been shown to be insufficient

in resolving a scurvy condition, simply because it does not act as a

nutrient. (Lancet 1842)

Ascorbic acid simply cannot confer vitamin activity, as taught by the

discoverer of vitamin C himself, another Nobel Prize winner, Dr.

Albert Szent-Georgi.

Szent-Georgi discovered vitamin C in 1937. In all his research

however, Szent-Georgi found that he could never cure scurvy with the

isolated ascorbic acid itself. Realizing that he could always cure

scurvy with the " impure " vitamin C found in simple foods, Szent-

Georgi discovered that other factors had to be at work in order for

vitamin activity to take place. So he returned to the laboratory and

eventually made the discovery of another member of the vitamin C

complex, as shown in the diagram above: rutin. All the factors in the

complex, as Royal Lee and Dr. Szent-Georgi both came to understand,

ascorbic acid, rutin, and the other factors, were synergists: co-

factors which together sparked the " functional interdependence of

biologically related nutrient factors. " (Empty Harvest p120) The

term " wheels within wheels " was used to describe the interplay of co-

factors.

Each of the other synergists in the C complex has a separate

function:

- P factors for blood vessel strength,

- J factors for oxygen-carrying capacity of red cells,

- tyrosinase as an essential enzyme for enhancing white blood cell

effectiveness.

Ascorbic acid is just the antioxidant outer shell the protector of

all these other synergists so that they will be able to perform their

individual functions.

Now I can hear you asking, what about Linus ing, double Nobel

Prize laureate, and his lifetime espousal of megadosing on ascorbic

acid up to 10 grams per day? He lived to be 93. Are we saying that he

took a synthetic vitamin all that time? Yes, that's exactly right.

Bernard Jensen suggests that ascorbic acid has an acidifying effect

in the body, making an unfriendly environment for viruses, Candida,

and pathogenic bacteria. " Most infectious pathogenic bacteria thrive

in an alkaline pH. " ing's good health was not the result of

synthetic vitamin activity. Good genetics and the acidifying effect

are likely what brought longevity to Linus ing. He eventually

died of cancer.

Dr. Royal Lee's phrase " biological wheels within wheels " always comes

up in any discussion of whole food vitamins. Essentially it means

that individual synergists cannot function as a vitamin in a

chemically isolated form, like ascorbic acid. Vitamins are living

complexes which contribute to other higher living complexes like cell

repair, collagen manufacture, and maintenance of blood circulation.

Ascorbic acid is not a living complex. It is a copy of a part of a

living complex known as vitamin C. Ascorbic acid is a fractionated,

crystalline isolate of vitamin C.

Why are you a high school graduate or a college graduate or a doctor,

and you don't know this? Because drug manufacturers like things clean

and simple and cheap to produce. To this simple fact add the politics

which always comes into play when anyone mentions the

word " billions, " and you are beginning to get the idea about where to

begin your investigation. Burned his research???

DIETARY SOURCES,

Most vitamins cannot be made by the body. They must be taken in as

food. The best sources then are obviously whole foods, rich in

vitamins. Because of soil depletion, mineral depletion, pesticides,

air pollution, and erosion, it is common knowledge that foods grown

in American soil today have only a fraction of the nutrient value of

50 years ago. That means a fraction of the vitamins and minerals

necessary for normal human cell function. Royal Lee described the

American diet as the cultivation and production of " devitalized

foods. " Dr. Weston Price describes these empty products as the " foods

of commerce. " Think it's gotten better or worse since their time?

Thus the necessity for supplementation.

Vitamins and minerals are not functionally separable. They make each

other work. Example: vitamin D is necessary for the body to absorb

calcium. Copper is necessary for vitamin C activity. And so on.

Mineral deficiencies can cause vitamin deficiencies, and vice versa.

Epidemic mineral deficiency in America is a well-documented result of

systematic soil depletion. (See Minerals chapter:thedoctorwithin.com)

So that is the other prime difference between whole food vitamins and

synthetics: whole food vitamins contain within them many essential

trace minerals necessary for their synergistic operation. Synthetic

vitamins contain no trace minerals, relying on, and depleting, the

body's own mineral reserves.

FUNNY FARMS

Following the German agricultural methods of Von Leibig in the mid-

1800s, American farmers found that NPK (nitrogen, phosphorus, and

potassium) was all that was necessary for crops to look good. (Frost

p7) As long as NPK is added to the soil, crops can be produced and

sold year after year from the same soil. They look OK. But the other

necessary trace minerals vital for human nutrition are virtually

absent from most American soil after all these years. Many of these

minerals, such as zinc, copper, and magnesium, are necessary co-

factors of vitamin activity. Depleted topsoil is one simple,

widespread mechanism of both vitamin and mineral deficiency in

American produce today. This doesn't even take into account the tons

of poisonous herbicides and pesticides dumped on crops. According to

the UN, two million tons of pesticides are used worldwide annually.

(Jensen, p69)

American agri-business has one motive: profit. Such a focus has

resulted in an output of empty produce and a nation of unhealthy

people. The earth's immune system is its soil. To be vital and

capable of growing vital foods, soil must be rich in both minerals

and soil-based organisms - life forms. Healthy produce naturally

resists insects. Insects are like bad bacteria in the body: they are

attracted to diseased tissue, though they do not cause it.

THE FOODS OF COMMERCE

And we're still only talking about people who actually eat raw fruits

and vegetables, which is a minority. Processed food composes the

majority of what most Americans eat. The only nutrients in most

processed foods are " enriched " and " fortified " as described below.

When a doctor says that food supplements are all unnecessary because

we can get everything we need from our food, that doctor is lacking

basic information published and agreed upon by his own peers. Whether

or not we need supplementation is no longer an issue, except for one

who is totally out of touch. The issue is what kind and how much.

Vitamin and mineral deficiency can be tagged to practically ANY

disease syndrome known to man. DW Cavanaugh, MD of Cornell University

actually concluded that

" There is only one major disease, and that is malnutrition. "

(Jensen, p8) Malnutrition of the affluent is the natural result of

the foods of commerce.

WEBSURFING

The best vitamins are called whole food vitamins. You won't find this

out on the Internet, however, because the Web is dominated by

mainstream nutritional theory. In the area of vitamins, the Internet

is 99% marketing; 1% actual information.

There are 110 companies who sell vitamins in the US. Less than 5 of

them use whole food vitamins. The reason is simple: whole food

vitamins are expensive to make. A few of the largest pharmaceutical

firms in the world mass produce synthetic vitamins for the vast

majority of these 110 " vitamin " companies, who then put their own

label on them, and every company claims theirs is the best! It's

ridiculous! Americans spend over $9 billion per year for synthetic

vitamins. (Frost p2)

Whole food vitamins are obtained by taking a vitamin-rich plant,

removing the water and the fiber in a cold vacuum process, free of

chemicals, and then packaging for stability. The entire vitamin

complex in this way can be captured intact, retaining its " functional

and nutritional integrity. " (DeCava p.23.) Upon ingestion, the body

is not required to draw on its own reserves in order to complete any

missing elements from the vitamin complex.

Mainstream marketing of vitamins and minerals has successfully

created the myth that vitamins and minerals may be isolated from each

other, that correct amounts may be measured out, and then we can

derive total benefit from taking these fractionated chemical

creations. Nothing could be farther from the truth. Vitamins and

minerals, and also enzymes, work closely together as co-factors for

each other's efficacy. If one part is missing, or in the wrong form

or the wrong amount, entire chains of metabolic processes will not

proceed normally. Result: downward spiralling of health, probably

imperceptible for long periods of time.

MARKETING AND PROMOTION

What is the marketing philosophy behind the prevalence of the type of

synthetic vitamins available in the supermarket and mall vitamin

stores? Simple: profit above all else. Once the public is shown that

vitamin supplementation is necessary, the rest is marketing.

Marketing is the art of persuading by suspending logic and twisting

data into junk science. Example: what's the actual difference in

composition between Wheaties and Total, two cereals put out by the

same company? Total is advertised as being much more nutrient-rich

than " ordinary " Wheaties. Look at the labels. What justifies the

extra $1.30 for a box of Total? Answer: 1.5¢ worth of synthetic

vitamins sprayed over the Wheaties. That's it! That's what " vitamin

enriched " always means. The other trick word is " fortified. "

Generally that means that the food itself is devoid of nutrients or

enzymes, so they tried to pump it up a little with some " vitamins. "

Cheap synthetic vitamin sprays are all that is required for the

manufacturer to use labels like " enriched " and " fortified. " These

words are red flags if a food needs to be fortified or enriched, you

can bet there wasn't much there to start with.

The mega-vitamin theory doesn't really hold when it comes to

synthetics: If A Little Is Good, More Is Better. Macro doses of

vitamin E, and also vitamin D have been shown to decrease immune

function significantly. (DeCava.) It stands to reason. Vitamins by

definition are necessary in phenomenally small doses. The discoverer

of thiamine, a B vitamin, and the man who came up with the word

vitamin , Dr. Casimir Funk, has this to say about synthetics:

" Synthetic vitamins: these are highly inferior to vitamins from

natural sources, also the synthetic product is well known to be far

more toxic. "

Nutrition authority DeCava describes it;

" Natural food-source vitamins are enzymatically alive. Man-made

synthetic vitamins are dead chemicals. "

-- The Real Truth About Vitamins p 209

Oxymorons: military intelligence, rap music, synthetic vitamins.

The marketing of fractionated crystalline synthetic vitamins has been

so successful that most nutritionists and doctors are unaware that

there is something missing from these " vitamins. " Vitamin

manufacturers compete for customers with identical products they all

bought their synthetic vitamins from the same couple of drug

companies. To differentiate their product, each makes claims of " high

potency. " Our vitamins are higher potency than theirs, etc. The point

is, the higher the potency, the more the druglike effects are

present. Natural whole food vitamins are very low potency. Remember

the 20mg of vitamin C in a potato that was able to cure a patient of

scurvy? That was low potency. Low potency is all we need. Low potency

is enough to bring about vitamin activity. High potency overshoots

the mark the chemical is very pure and refined, like the difference

between white sugar and the type of sugar that's in an apple.

THE MILLIGRAM GAME

Generally speaking, if milligrams are being discussed at length, the

author has no clue about vitamins. Synthetic vitamins are refined,

high potency chemicals, and therefore may be accurately measured in

milligrams, just like drugs. This has nothing to do with vitamin

activity or nutrition, except in a negative way.

HALF THE STORY

The same type of incomplete action can be seen with any synthetic

vitamin. Let's take beta carotene for a minute, which the body can

turn into vitamin A. Now you'll remember that vitamin A is necessary

for good eyesight, DNA synthesis, and protects cells from free

radicals. A study reported in Apr 94 in the NEJM of some 30,000

Finnish subjects showed conclusively that synthetic vitamin A had no

antioxidant effect whatsoever. A true antioxidant helps to protect

heart muscle, lungs, and artery surfaces from breaking down

prematurely. In this study, the subjects who received the synthetic

beta carotene actually had an 8% higher incidence of fatal heart

attacks, strokes, and lung cancer than those who got the placebo

(sugar pill). Stands to reason: the synthetic brought no vitamin

activity to the tissues that needed it. As a dead, purified chemical

introduced into the body, the synthetic further stressed the immune

system, the liver, and the kidneys which all had to try to break down

this odd chemical and remove it from the body. It would be bad enough

if they were harmless, but synthetic vitamins actually have a net

negative effect.

Vitamin A

was first discovered in 1919. By 1924, it had been broken down and

separated from its natural whole food complex: " purified. " By 1931,

LaRoche one of the largest pharmaceutical companies in the world,

even today had succeeded in " synthesizing " vitamin A. That means they

had created a purely chemical copy of a fraction of naturally

occurring vitamin A. Naturally occurring vitamin A is found

associated with an entire group of other components:

· Retinols

· Retinoids

· Retinal

· Carotenoids

· Carotenes

· Fatty acids

· Vitamin C

· Vitamin E

· Vitamin B

· Vitamin D

· Enzymes

· Minerals

Vitamins and Minerals Somer 1992

Isolated from these other factors, vitamin A is a fraction which

cannot perform its biological functions. Taken as a synthetic, it

must then draw on this list of resources already in the body in order

to complete its make-up. Whole food vitamin A, by contrast, is

already complete and ready to go.

Most synthetic vitamin A consists only of retinal, retinol, or

retinoic acid. The well-publicized potential for toxicity with mega

doses of vitamin A involves one of these three. Vitamin A toxicity,

known as hypervitaminosis, always results from an excess of

synthetic, " purified " vitamin A, and never from whole food vitamin A.

(DeCava, p 86) Effects of vitamin A toxicity include:

· tumor enhancement

· joint disorders

· osteoporosis

· extreme dryness of eyes, mouth and skin,

· enlargement of liver and spleen

· immune depression

· birth defects

Beta carotene

is a precursor the body can convert to vitamin A. Unfortunately, as a

supplement, synthetic beta carotene is usually " stabilized " in

refined vegetable oils. In this trans fatty acid form, oxidation

occurs and the chemically " pure " beta carotene can no longer act as a

nutrient, because it was changed. Almost all synthetic beta carotene

is produced by the Swiss drug giant Hoffman-LaRoche. This form can no

longer be converted to vitamin A. The best it can be is worthless,

and at the worst is toxic.

Natural vitamin A and beta carotene are well known as immune boosters

and cancer fighters, in their role as antioxidants. Synthetic vitamin

A by contrast has actually brought about significant increases in

cancer. A study done in Finland provided smokers with large doses of

synthetic beta carotene. Lung cancer incidence increased 18%! ( NEJM

Apr 94 " The Alpha Tocopherol Beta Carotene Cancer Prevention Study

Group " )

These findings were corroborated two years later in another study

written up in Lancet. Pharmacologic doses of syntheric beta carotenes

were found to block the antioxidant activity of the other 50

naturally occurring carotenoids in the diet. Anti-cancer activity was

thus blocked by the synthetic. (Lancet 1996)

With the vast outpouring of wrong information about vitamins A and C,

the findings of a 1991 article in Health Counselor are no surprise:

50% of Americans are deficient in vitamin A and 41% are deficient in

vitamin C. Synthetic vitamins cannot prevent deficiencies.

FAKE VITAMIN B

In one experiment, synthetic vitamin B (thiamine) was shown to render

100% of a group of pigs sterile! 100% would be considered a

significant finding. (Dr. Barnett Sure, Journ Natr 1939) Perhaps the

fact that synthetic vitamin B comes from coal tar, maybe that has

something to do with it, you think? Then there's vitamin B12, which

comes from activated sewage sludge. (Frost p 60) Been shooting blanks

since you started on those multi's?

For the licensed dieticians and clinical nutritionists reading this

in disbelief because it is too " unscientific, " consider the way

Theron Randolph MD delineated between natural and synthetic:

" A synthetically derived substance may cause a reaction in a

chemically susceptible person when the same material of natural

origin is tolerated, despite the two substances having identical

chemical structures. The point is illustrated by the frequency of

clinical reactions to synthetic vitamins especially vitamin B1 and C-

when the [same] naturally occurring vitamins are tolerated. "

IRRADIATION

According to Los Angeles naturopath, Dr. Jack Singh, all commercial

lecithins in supplements, as well as most vitamin D, comes from

irradiated vegetable oils. That's rancid, oxidizing trans fatty

acids! A birthday party of free radicals. This is the precise

mechanism for arterial wall breakdown prior to plaque deposits, then

arteriosclerosis, then heart disease. I thought we were supposed to

be taking vitamins to stay healthy!

LOST HORIZON

Why is this information so difficult to find? It's in none of

the " alternative " health 'zines, or any of the mainstream media.

Alternative-Lite guru n Whittaker, in his summer 1998 newsletter

actually had the temerity to state outright " Synthetic vitamins and

whole food vitamins are identical. " I'm sure his synthetic vitamin

company and all its retailers were reassured by this incredibly

arrogant and flagrantly inaccurate pronouncement. But who is

objecting? Only those clients of the 5 companies who know enough to

take whole food vitamins, because they have become educated to

realize the difference. These are the vast minority, having no

control of the media.

Royal Lee and Harvey Wiley lost. Nobody knows who they are today,

except we few. This is no accident. What everybody does know is Pepsi

and Viagra and Wonder Bread and prednisone and Double Whoppers with

Cheese and Zantac and Baskin-Robbins and Long's Drug Store. And

grocery store vitamins: synthetic vitamins. That's America, today as

the product of yesterday. Control of information in America today is

one of the most sophisticated systems of influence ever devised. The

simple ideas contained in this chapter are simply not available to

the mass consciousness. The documentation is out there, but you

really gotta dig.

100 years ago if a medical doctor saw a case of cancer he would call

all his colleagues to come and have a look, telling them it was

unlikely they would see another case, as cancer was so rare. People

rarely died of heart attacks; in fact the term heart attack itself

didn't even exist. There was no incidence at all of atherosclerosis.

Diabetes was practically unheard of. What did they eat? Fruits,

vegetables, meat, butter, and lard. But none of it was processed with

drugs and chemicals.

Today one in three dies of cancer. One in two dies of heart disease.

Diabetes is the seventh leading cause of death in the U.S. (Vital

Statistics) Is that progress? If you are a food manufacturer it is,

and especially if you are a drug manufacturer. In the 1980s the WHO

ranked the US as #22 in the world in overall health. Today we're #98.

Male sperm count is less than 20% of what it was in 1929. (1981

University of Florida report, Natural vs. Synthetic) Infant mortality

is up; birth defects are up. We spend $1.2 trillion per year for

health care, most of which goes for administration and executive

salaries. Who are the largest advertisers for TV and the printed

media? Right: drug companies and food manufacturers. Do they want to

keep the ball rolling? You bet. Will they kill you to do it? You bet.

Do they want people to take charge of their own health by natural

inexpensive foods and supplements? Negative. A cure for cancer has

been " right around the corner " since Nixon. People are starting to

ask questions; they're less inclined to believe the slick ads coming

every 10 minutes on TV and in Newsweek.

Perhaps Hippocrates did not envision doctors just as detail men or

drug reps. He most likely thought like Henry Bieler, MD:

Nature, if given the opportunity is always the greatest healer. It is

the physician's role to assist in this healing, to play a supporting

role.

- Finding the Right Cure for You

So what do you do? Well, you now have some insight that your vitamin

needs are not being met by the Safeway generics. And you want to try

a whole food vitamin. It's simple: look on the label. After each

vitamin mentioned, if it lists a chemical, the vitamin is a

synthetic. If it lists a growing plant like peppers, orange peel, or

even mushrooms, that's a whole food vitamin. After that, you may wish

to inform yourself about the processing, if possible. Even good

sources can be rendered vitamin-less by heating or cheap

stabilization processes. After you get the hang of it you'll soon

wonder why nobody told you about something this obvious years ago. I

know just how you'll feel.

Supplementation is no longer an extra; even to the generally

informed. It is essential for optimum health. That is the first level

of awareness. The next rung on the ladder is the information

contained in this chapter. It's really not a question of whether or

not you believe me, but rather whether you know about the existence

of whole food vitamins.

- Tim O'Shea

**********************************************************************

************************

For even more information, call the Juice Plus 24 Hour Prevention

Plus Info Line:

1- and listen to the seven topics of discussion this

month:

Option 1: Health Education Conference Call

Option 2: Children's Nutrition, Dr. Sears, Pediatrician

Option 3: Facts/Fantasies/Weight Loss, Jack Medina, Olympic

Gymnastics

Option 4: Creator of Juice Plus, Dr. Hubart Santillo

Option 5: to be announced

Option 6: Cancer Survivor, Marilyn Joyce, Dietician

Option 7: Research on Juice Plus, Blair, VP at NSA

----------------------------------------------------------------------

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[Guest guest]

Jeff,

Thank you for posting your extensive summary of Juice Plus. I have never

promoted JP directly to the group because of the complaints of selling on the

site. I have left it to someone like yourself who was/is willing to look at the

information independantly and as a unbiased third party, share the information

based upon its merits, not the supposed/somehow " ill-intention " behind

disseminating it. The wealth of information that is available about the

benefits of this product (truly the most comprehensively researched

neutraceutical in the world), from medical and institutional sources, continues

to grow. Those who would like more information may contact me directly, then

redirect to the whole group if warranted.

*Nutraceutical: A nutraceutical is any food or food ingredient considered to

provide medical or health benefits, including the prevention and treatment of

disease…

From www.i-Nutraceutical.com

Link to the Science of Juice Plus:

https://www.juiceplus.com/medical/page1.html

Larry Pace