Re: Success Story

[Guest guest]

Just an FYI- to have them consult with you, I think they want $200 000!!

 

That the underlying strategy is  that  good medical practice must be subsidized-- is tragic .Most of us resent that idea  and it is not what we go afterYou are rightly proud of something you have crafted and is a success

butI must say  this is not what I am after.

 

The underlying strategy is to create multiple profitable revenue streams that subsidize the medical practice so that the practioner can get back to basics...providing the necessary time and care to patients without worrying about how many patients they see in a day or how much they bill the insurance companies. With all the talk about 'medical homes'and 'best practices'; this model simply allows us to return to a time when your primary care physician got to know you and spent the time to adequately give you the care you needed. Basically my wife see's far less patients per day than her collegues in large primary care practices and get's to earn two to three times what they make in a day.

Your question about the model working in your community speaks to the demographic research and overall marketing study that needs to be done. Primary and secondary research developes the strategy, brand, suite of services offered, pricing, and outreach programs.

> > > A few years ago when my wife was a resident, I read an article about > > the shortage of primary care physicians, and all of the problems

> > associated with selecting primary care as a specialty. As a `serial > > entrepreneur' whose businesses have included; a medical device > > manufacturing company; one of the largest e-commerce companies of

> > the late 90's, and a marketing firm that designed city specific low > > cost/high impact targeted demographic marketing campaigns; I decided > > to hire some MBA students to study the marketplace and write a

> > business plan that would allow my wife to have a better quality of > > life than most primary care doctors and earn more than national > > averages. My wife's only caveat was that the practice incorporate

> > preventative and integrated medicine and did not add services that > > she did not believe in. We developed the Rittenhouse Women's > > Wellness Center (www.rwwc.com ) and fully launched it one year ago.

> > We currently have close 1,000 patients (400 for only primary care) > > and are generating profit now monthly. Within 3 years the practice > > will gross over $1M/year.> >> > I'm writing this group for two reasons. One is that by being a

> > member of this group, you have all given me insight which helped > > form our business model-- on a practice level we use Amazing Charts > > and Office Ally for EMR and billing, and on a strategic level, you

> > helped me form my business plan and validated the difficulty and the > > hurdles primary care physicians in America all face. If something > > doesn't fundamentally change, I'm afraid that the solo (or small

> > group) primary care providers will become obsolete. The other main > > reason is that I've been thinking about taking what I know and > > helping other practices do the same thing (or a variation depending

> > on the local demographic study and physician involved); rather > > opening a number of these centers on my own. So this note to all of > > you serves as both a thank you for the insight you have give us and

> > a desire to know how many of you would want to explore changing your > > practice?> >> > Warm Regards,> > Bob Saltzman> > rsaltzman@... > > ext. 117> >> >> >>

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[Guest guest]

Elaine,

Are you serious?  Did you call?  Wow.

Sharon

wrote:

 

Just an FYI- to have them consult with you, I think they want $200

000!!

On Fri, Nov 6, 2009 at 1:36 PM, Jean

Antonucci <jnantonuccigmail>

wrote:

 

That the underlying strategy is  that  good medical practice

must be subsidized-- is tragic .

Most of us resent that idea  and it is not what we go after

You are rightly proud of something you have crafted and is a success

but

I must say  this is not what I am after.

On Fri, Nov 6, 2009 at 3:27 PM, resaltz <robertsaltzmanhotmail>

wrote:

 

The underlying strategy is to create multiple profitable

revenue streams that subsidize the medical practice so that the

practioner can get back to basics...providing the necessary time and

care to patients without worrying about how many patients they see in a

day or how much they bill the insurance companies. With all the talk

about 'medical homes'and 'best practices'; this model simply allows us

to return to a time when your primary care physician got to know you

and spent the time to adequately give you the care you needed.

Basically my wife see's far less patients per day than her collegues in

large primary care practices and get's to earn two to three times what

they make in a day.

Your question about the model working in your community speaks to the

demographic research and overall marketing study that needs to be done.

Primary and secondary research developes the strategy, brand, suite of

services offered, pricing, and outreach programs.

>

> > A few years ago when my wife was a resident, I read an

article about

> > the shortage of primary care physicians, and all of the

problems

> > associated with selecting primary care as a specialty. As a

`serial

> > entrepreneur' whose businesses have included; a medical

device

> > manufacturing company; one of the largest e-commerce

companies of

> > the late 90's, and a marketing firm that designed city

specific low

> > cost/high impact targeted demographic marketing campaigns; I

decided

> > to hire some MBA students to study the marketplace and write

a

> > business plan that would allow my wife to have a better

quality of

> > life than most primary care doctors and earn more than

national

> > averages. My wife's only caveat was that the practice

incorporate

> > preventative and integrated medicine and did not add services

that

> > she did not believe in. We developed the Rittenhouse Women's

> > Wellness Center (www.rwwc.com ) and

fully launched it one year ago.

> > We currently have close 1,000 patients (400 for only primary

care)

> > and are generating profit now monthly. Within 3 years the

practice

> > will gross over $1M/year.

> >

> > I'm writing this group for two reasons. One is that by being

a

> > member of this group, you have all given me insight which

helped

> > form our business model-- on a practice level we use Amazing

Charts

> > and Office Ally for EMR and billing, and on a strategic

level, you

> > helped me form my business plan and validated the difficulty

and the

> > hurdles primary care physicians in America all face. If

something

> > doesn't fundamentally change, I'm afraid that the solo (or

small

> > group) primary care providers will become obsolete. The other

main

> > reason is that I've been thinking about taking what I know

and

> > helping other practices do the same thing (or a variation

depending

> > on the local demographic study and physician involved);

rather

> > opening a number of these centers on my own. So this note to

all of

> > you serves as both a thank you for the insight you have give

us and

> > a desire to know how many of you would want to explore

changing your

> > practice?

> >

> > Warm Regards,

> > Bob Saltzman

> > rsaltzman@...

> > ext. 117

> >

> >

> >

>

--

If you are a patient please allow up to 24 hours for a reply by  email/

Remember  that e-mail may not be entirely secure/

    MD

   

   

ph   fax

impcenter.org

--

M.D.

www.elainemd.com

Office:

Go in the directions of your dreams and live the life you've imagined.

This email transmission may contain protected and privileged, highly

confidential medical, Personal and Health Information (PHI) and/or

legal information. The information is intended only for the use of the

individual or entity named above.

If you are not the intended recipient of this material, you may not

use, publish, discuss, disseminate or otherwise distribute it. If you

are not the intended recipient, or if you have received this

transmission in error, please notify the sender immediately and

confidentially destroy the information that email in error.