'it's all good' in Washington State

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P T Barnum said "I don't care what you say about me, just spell my name right"================================DUNGENESS -- In the last month of 2009, the

Dungeness Valley Creamery faced one of the worst things that can befall

a small food business. Now, in the first month of 2010, the family-owned dairy is awash in local love. That's

not too strong a word for the response, after Dec. 2, from North

Olympic Peninsula residents who drink the raw milk from the dairy just

north of Sequim.Dec. 2 was the day the state Department of

Agriculture and Department of Health issued a "consumer advisory"

implicating the milk in E. coli infections of three people, even though

no direct link had been made between the dairy and the infections. Department

of Health spokesman Donn Moyer said a County man in his 30s, a

preteen girl in Snohomish County and a King County boy were sickened by

the bacteria earlier in the fall; all recovered and experienced no

serious complications. All three of the patients were drinkers

of unpasteurized milk from the Dungeness Valley Creamery, Moyer said.

Since March 2006, the creamery, at 1915 Towne Road in Dungeness, has

been licensed to produce and sell the milk from its 70 grass- and

hay-fed Jersey cows. Today, the creamery trucks its product to 20

stores across Western Washington, from Port Angeles to Bellevue and

Seattle to Olympia. After the infections were discovered,

state officials inspected the Dungeness dairy -- and have continued to

do so -- and have found no E. coli bacteria in its milk or in its

facilities. There was no recall of the farm's milk and no penalties or restrictions placed on sales. That does not mean no damage was done, of course. Dungeness

Valley's largest customer, Whole Foods, took the milk off its shelves

for a month, said Jeff Brown, whose family owns and operates the

creamery. "They're pretty much back to their regular order,"

he said this week. "But a whole month without Whole Foods was a

substantial bite." Vicki Foley, spokeswoman for Whole Foods in

the Puget Sound region, wouldn't comment on whether sales had returned

to normal or whether customers had asked for the raw milk. "Unfortunately, we don't talk about sales of any product," she said. Return to Clallam and Jefferson counties, and the story changes. Drastically.More salesAt

the Port Townsend Food Co-op, "We did not really experience any

variation," in Dungeness Valley milk sales, said grocery manager

Petrenchak. "If anything, we bumped up." The Co-op sells 50 to 75 gallons of the milk each week, Petrenchak added.At Country-Aire in Port Angeles, manager Warder likewise reported a rise in raw-milk purchases during December. Part of that was thanks to the holidays, she said. "There's a lot of partying going on, and milk is necessary." But Country-Aire's shoppers are both loyal to the local dairy and well-educated about food, Warder added. Raw-milk

drinkers Dungeness Valley's milk is more expensive than pasteurized,

but its fans seek it out for what the consider superior flavor and

nutrition. At Good-to-Go, another natural-foods store in Port

Angeles, co-owner Grattan also said sales of Dungeness Valley

milk stayed healthy. She's been stocking the raw milk for nearly a year, and said her customers are as thirsty for it as ever. The

same goes for Sunny Farms in Carlsborg. The only effect the state's

advisory had was to increase sales, said grocery manager Ming Chang. Raw-milk

purchases jumped up 15 to 20 percent in the weeks immediately following

it, he said, though he declined to give gallon numbers. "Our

local consumer chooses to support our local producers. They're

confident in what the Browns are doing," Change said. "This really

demonstrates the support for our local economy." At the same time, however, another non-local grocery store saw no dip in sales after the advisory. 's,

a natural-foods market with stores in Tacoma and Federal Way, took

Dungeness Valley's milk off its shelves for a few hours, general

manager Gebhardt said. Put it back on shelves"Then

we found out what was going on, and we put it right back," she added.

She read the advisory, and said it showed no direct link between the E.

coli infections and the raw milk from Clallam County. Meantime, 's sells more than 100 gallons a week of Dungeness Valley Creamery milk. "People who drink it love it," Gebhardt said. "We sell out of that milk all the time." 's owner, Beadle, has visited the creamery herself, Gebhardt added. Turns out Beadle grew up in Port Angeles. Brown,

for his part, said that E. coli bacteria can be found in many other

foods, such as spinach, tomatoes and meat. , a spokesman for

the state Department of Health, acknowledged that the pathogen has come

from other sources besides raw milk. The Brown family posted a response to the state advisory on its Web site, www.DungenessValleyCreamery.com. Jeff

Brown's daughter Brown McCarthey, co-owner of the creamery, said

it will continue producing milk "in its natural form," grade A

unpasteurized, from the farm's 70 Jerseys. "Our reputation has

been compromised without any fault of our own," she added. "WSDA only

put out the press release to make sure they are covered, and are erring

on the side of caution."The creamery's Web site also has a page full of testimonials from customers who pledge fierce loyalty to the dairy.State bias?Jeff Brown, however, said this week that what he sees as the state's bias against raw milk could still hurt him. Anyone who is thinking about drinking raw milk, he said, may shy away now. The negative publicity "takes away future sales." Agriculture's stands by his advisory against drinking unpasteurized milk. But it is a legal product in Washington, he added. "We

have no bias against it," just as the state is not biased against other

foods -- peanut butter, leafy greens, hamburger -- that have been

sources of pathogens. "We advise consumers that if you

purchase bagged spinach, you should wash it yourself ... and we always

say, 'Cook that hamburger until it's 165 degrees in the middle.'" And, added, "the only way to make sure there are no pathogens in your milk is to buy pasteurized." Brown, for his part, maintains that the state was wrong to implicate his milk as it did. He said that based on his production of 200 to 350 gallons per week, some 1,000 Washingtonians are drinking it in good health. But "do I want to fight [the state] in the courts? No," said Brown, before returning to work on his farm.

[Guest guest]

" And, added, " the only way to make sure there are no pathogens in

your milk is to buy pasteurized. " "

Oh, brother....and if you'll buy that one, I've got a ____________ (fill in the

blank) to sell you.