Re: New Book: Mindless Eating: Why We Eat More Than We Think

[Guest guest]

I saw some of his ideas on tv. He feel that we eat more with our sight than with our taste or from hunger. He says to eat from smaller plates and not have an amount of food lying around that signals an " all you can eat " mentality of food. He claims that the mind needs to 'see " a place that signals that you've had enough.

on 10/20/2006 10:59 PM, Jeff Novick at chefjeff40@... wrote:

Dr Wansink used to be at Univ Of Ill and has published

lots of excellent research on this topic...

Mindless Eating: Why We Eat More Than We Think

by Wansink

From Publishers Weekly

According to Wansink, director of the Cornell

University Food and Brand Lab, the mind makes

food-related decisions, more than 200 a day, and many

of them without pause for actual thought. This peppy,

somewhat pop-psych book argues that we don't have to

change what we eat as much as how, and that by making

more mindful food-related decisions we can start to

eat and live better. The author's approach isn't so

much a diet book as a how-to on better facilitating

the interaction between the feed-me messages of our

stomachs and the controls in our heads. In their

particulars, the research summaries are entertaining,

like an experiment that measured how people ate when

their plates were literally " bottomless, " but the

cumulative message and even the approach feels

familiar and not especially fresh. Wansink examines

popular diets like the South Beach and Atkins regimes,

and offers a number of his own strategies to help

focus on what you eat: at a dinner party, " try to be

the last person to start eating. " Whether readers take

time to weigh their decisions and their fruits and

vegetables remains to be seen. (Oct.)

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