Fw: one click = $1 for US Paralympics

March 11, 2011

I don't usually post solicitations, but this one only requires you to do

something on Facebook, if you are a Facebook user.

Ellen

Ellen Garber Bronfeld

egskb@...

The Hartford Paralympic Program Launch

We’re excited to share the news that The Hartford, Founding Partner of U.S.

Paralympics, is launching a major digital and national media campaign in support

of US Paralympics and beginning with the airing of two television commercials

during March Madness.

“Achieve Without Limits”, the tagline of the campaign, will raise awareness

about Paralympic sport and what it takes to support elite athlete training, as

well as activities and equipment for local programs. The TV ads, created by an

winning director, feature Stockwell, 2008 U.S. Paralympian in

Swimming and Sam Kavanagh, 2012 U.S. Paralympic hopeful in Cycling. These

commercials will air 76 times during the NCAA Men’s Basketball Tournament

beginning March 13 right through the semi-finals and Championship April 2.

Beginning with the official launch today, March 11, The Hartford Facebook and

Twitter pages will feature the stories and follow the journeys of Paralympians

and 2012 Hopefuls. Every “Like” on their Facebook page will result in a $1

donation to U.S. Paralympics, so be sure to “Like” the page and share it with

your social network.

Finally, The Hartford will sponsor sport exhibitions at both the men’s and

women’s Final Four as well as the Frozen Four (NCAA Hockey).

Paralympians will be on hand to demonstrate wheelchair basketball and sled

hockey and sign autographs for fans.

Please connect with The Hartford through Facebook and Twitter, watch for the

commercials during the broadcast, and if you have any questions please feel free

to contact or me.

Mitch Poll

Managing Director, Partnership Marketing

United States Olympic Committee

521 5th Ave, Suite 822, NY, NY 10175

917.542.4842

212-983-0464 Fax

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