Re: May is Lyme Awareness Month--get your local TV stations to air well done PSA's!

[Guest guest]

There's a lot about the PSA here, but I haven't read it. Can you

include it next time? Thanks.

On May 2, 2010, at 1:25 AM, FinRussak@... wrote:

>

>

> http://lymenaide.wordpress.com/2010/04/20/countdown-to-may-week-2-

> who-gets-the-psa/

>

> If you want to make sure that your local media gets a copy, leave a

> comment on this post with the following info:

>

> The contact name of the person at the station who the package

> should be addressed to.

> The address to send the package to.

> Write a short testimonial to your local media telling them why it

> is important to your community that the Lyme PSA gets air time.

>

> Tips on your SHORT testimonial. 250-300 words only! Focus on the

> importance of the message to your community such as:

> The risk in your area.

>

> How many cases of Lyme you know of or have been reported in your area.

> Let them know that May-July is the height of tick season.

> Emphasize that May is Lyme disease awareness month.

> Any known statistics for your area, include your source.

>

> Stations have to air PSAs but they get to decide which they want to

> air. Your job through your testimonial is to help convince them

> that this is a present issue affecting your area.

> The PSAs are being filmed during the last week of April. They are

> tentatively scheduled to be sent out the second week of May.

> Why the second week? Because, if the news media is seeing a lot of

> Lyme awareness activity being done by the people in their area,

> they will be more aware of the issue. When they receive the PSA and

> Press Kit, they will be more likely to air it because YOU have

> already convinced them that this is an issue that needs to be

> addressed in your community.

> We will also be sending the PSA and Press Kit to shows like Oprah,

> Montel, and well, you tell us which shows you think it should go to.

> Be sure to include the following 3 elements in your comments.

>

> Your SHORT testimonial to your local media or the talk show host.

> The address where the PSA and Press Kit need to be sent.

> The name of the contact person that the package needs to be

> addressed to.

>

> Every element of the Paint May Lyme Green campaign depends on the

> participation of the Lyme community. You are the people with the

> power to make this campaign a success. Together we can make a

> statement and a difference!

> You can also email the information to ashvantol@...

>

> -----------------------------------

> from Finette:

> I suggest you first find out who does PSA's in your area--the cable

> company is one and many high schools now have their own station--as

> do some " local " ones--the cable companies have to set aside time

> and airspace for local stuff and those have to do PSA's as well--

> call and/or email and ask for their procedures and who the contact

> person is.

> then you can follow what says above, so she can send the

> press kit out!!! a follow up letter or email the 3rd week either

> thanking them fro airing OR trying to convince them to air if they

> havent--would help as well

> if you want to see some sample PSA's go to

> http://www.youtube.com/use

> r/lymenaide#p/u/4/X3je9WyS

> 7iI

>

>