New Company Helps Another Medical Condition Become: “Acceptable” Dinner Conversation

[Guest guest]

Recently once taboo subjects like plastic surgery have become acceptable dinner

conversation. Medical conditions are no longer whispered to friends, but have

instead become part of the dinner table conversation with full blown discussions

on Botox, erectile dysfunction and the feared colonoscopy.

However recently there is a new kid on the block, well maybe not so new, it’s

actually plain old heel pain. You might ask why is this happening? Why is it so

important now? After all heel pain for the most part won’t kill you.

The answer is heel pain and specifically “plantar fasciitis can be extremely

disabling - affecting work, leisure and social activities” according to Luke D.

Cicchinelli, DPM, Eastern Carolina Foot & Ankle Specialists. Heel pain can

really make ones quality of life miserable and lead to bigger problems at work

and at home.

The conversation around the dinner table is only reflecting the bigger trend

with which doctors are already familiar, which is that heel pain, specifically

plantar fasciitis is on the rise. “More people are suffering and consequently

more people are looking for help from friends, doctors and the Internet. There

is a great deal of sometimes incomplete and sometimes contradictory information

and unfortunately no quick fix or magic pill,” according to Marein-Efrón,

President of Heeling Solutions, www.heelingsolutions.com a company focused on

helping patients and their doctors resolve heel pain through education and

non-invasive techniques. A variety of factors including the obesity epidemic,

the aging of baby boomers, the arrival of high heel wearing women into middle

age and the weekend warriors playing basketball and training for marathons, are

all contributing to the increase which is making doctors take a second look at

how they treat plantar fasciitis.

In the May 2004 issue of Foot & Ankle International, the official publication

of the American Orthopaedic Foot & Ankle Society (AOFAS) reveals that “The

disorder (plantar fasciitis) is not managed in a consistent way. Rather, there

appears to be a large amount of variation in the way that these patients are

managed,” however, one thing is very clear as described in the May 2004 New

England Journal of Medicine which states that plantar fasciitis should first be

treated with “patient-directed, low-risk, minimal-cost interventions.” “The

issue is that the information is not presented in a clear logical manner that

can be easily customized to an individual’s needs and foot type,” says Mr.

Marein-Efrón, “The Heeling Solutions R.E.S.C.U.E. Program is the first easy to

understand comprehensive program that doctors give patients as a reference to

treat the condition.” Sufferers can use the video at home at their own pace to

make sure that they are following their treatment

program without the need for multiple visits. It’s in-depth FAQ with doctors

helps open the lines of communication, by educating people with the basic

knowledge they need to more effectively work with their professional healthcare

provider.

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