OT: CDC goes Hollywood - Entertainment Education for scare movies like Smallpox!

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http://www.cdc.gov/communication/entertainment_education.htm

Communication at CDC

Entertainment Education

Overview

The CDC recognizes the power of popular entertainment in

shaping the perceptions and practices of its viewers.

Television shows, movies, and music not only command the

attention of their audiences, but also reinforce existing

behavior, demonstrate new behavior, and affect audience

emotions. The CDC often partners with Hollywood executives

and academic, public health, and advocacy organizations to

share information with writers and producers about the

nation's pressing health issues.

The CDC Entertainment Education Program works in partnership

with Hollywood, Health & Society (HH & S) at the University of

Southern California's Norman Lear Center to provide expert

consultation, education and resources for writers and

producers who develop scripts with health storylines and

information.

In May, 2000, the Office of Communication at the CDC

convened an expert panel of fourteen mass communication

scholars to develop a research agenda for entertainment

education.

View the Tip Sheets for TV Writers and Producers

Are you a writer or producer working on a current TV or film

project? Contact the program for technical assistance.

Visit the Hollywood, Health & Society Web site.

http://www.learcenter.org/html/projects/?cm=hhs