My Kafka Moment

[Guest guest]

Only once in my school years did I have a class mate with the same

first name. And he spelled his name the wrong way--StEWart, not

Stuart. So it came as a very strange impact when I read the email

below. I felt like a character in a Kafka novel, or one of Gogol's

short stories ( " The Nose " )It turns out that there is another Stuart

Elliott--and that one is famous enough that the New York Times brags

that he writes an exclusive column for their email subscribers.

So, in case you wondered, I am not that Stuart Elliott

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Dear member,

As you may know, no one keeps readers better informed

on the latest happenings and challenges in the advertising

industry than Stuart Elliott. Elliott's covered it all, TV

commercials, online ads, virtual ads, magazine ads,

advertising agencies, creative trends in advertising and

unusual new ways to sell products like ads on blimps or

the floors of supermarkets.

Now Stuart Elliott is bringing his expertise to IN

ADVERTISING, a new weekly e-mail newsletter from

NYTimes.com that takes a close look at the people,

campaigns and deals that are shaping the industry.

Available exclusively to e-mail subscribers, the

newsletter features a campaign spotlight, WEBDENDA, a

version of " Addenda " that focuses specifically on

interactive news, and a roundup of the previous week's

advertising columns. Readers are encouraged to contact Mr.

Elliott with suggestions and questions. He'll answer

selected questions on a regular basis.

Sign up at:

http://email.nytimes.com/email/email.jsp?0305ep