RE: New Defibrillator from

December 1, 2005

Chopin's Funeral March.

GG

> Some Bloodrock maybe.

>

> >>> bbledsoe@... 12/01/05 2:57 PM >>>

> I want an AED that plays Willie 's " Amazing Grace " or Clapton's

> " Tears in Heaven. "

>

> _____

>

> From: [mailto: ] On

> Behalf Of Don Elbert

> Sent: Thursday, December 01, 2005 2:46 PM

> To:

> Subject: Re: " New Defibrillator from "

>

> I am wondering how many EMS companies are paying extra for a machine that

> tells Paramedics whether they're doing CPR right. If they buy the machine I

> bet it's for the other features but not that one.

>

> We might need one to tell us which standards are current however.

>

> Don

>

> >>> brandon.graham@... 12/01/05 1:46 PM >>>

>

> http://money.cnn.com/2005/12/01/news/international/cpr/index.htm

>

> Helping paramedics save more lives

>

> A new defibrillator from Philips talks paramedics through CPR and shuts up

> when they get it right.

> December 1, 2005: 2:17 PM EST

> By , CNNMoney.com staff writer

>

> NEW YORK (CNNMoney.com) - A talking defibrillator, the first of its kind,

> could soon be in the hands of paramedics to help them focus on one of the

> most important but often downplayed aspects of CPR following a heart attack,

> chest compressions.

>

> Q-CPR, a monitoring and feedback system that speaks instructions to

> stressed-out, multi-tasking paramedics, will hit the streets in the next few

> weeks as an optional feature for the HeartStart MRx monitor/defibrillator.

>

> " It's like a very good instructor whispering into your ear, telling you what

> to do, " said Dr. Morallee, vice president of strategic development

> for Laerdal, the Norwegian co-developer of the new device. " If you do it

> well, it shuts up. "

>

> Q-CPR measures chest compressions and provides verbal feedback to paramedics

> as they try to revive patients stricken by sudden cardiac arrest, which

> happens when the heart stops beating. Laerdal co-designed the Q-CPR system

> with the Netherlands-based Royal Philips Electronics.

>

> The American Heart Association estimates that 95 percent of patients die

> when they get sudden cardiac arrest outside of hospitals, including the ones

> who receive CPR from paramedics. Just this week, the AHA updated its CPR

> guidelines, with greater emphasis on the importance of chest compressions.

> Recent studies, partly funded by Philips, showed that depth and frequency of

> chest compressions are vital in keeping cardiac patients alive, but that

> paramedics were focusing too much on other aspects of CPR.

>

> With Q-CPR, paramedics' compressions are measured by hand pads that are

> placed on the patient's chest. If the paramedics aren't pushing hard enough

> or frequently enough, the machine lets them know with verbal commands to

> " press deeper. "

>

> Dr. Petter Steen, professor in the surgical division at Ulleval University

> Hospital in Oslo, helped conduct the studies, which pinpointed chest

> compressions as " the most important factor for survival " in patients with

> sudden cardiac arrest. However, tests showed that paramedics were so busy

> " putting in needles and clearing the airways " that they often failed to

> deliver sufficient chest compressions, said Steen. But the Q-CPR devices,

> with its spoken instructions, brought paramedics up to par with guidelines,

> said Steen.

>

> " They do half the compressions they need to do and they're not pressing hard

> enough, " said Steen, referring to paramedics who don't use Q-CPR. " But with

> the device, we're up to twice the heart compressions that we had before. "

>

> Hinckley, product marketing manager for Philips (up $0.75 to $28.69,

> Research), said her company started shipping the devices worldwide and

> " you'll begin to see it in use in the first quarter of 2006. " Hinckley said

> the basic MRx costs $9,250, and the Q-CPR feature costs an additional

> $3,795. Defibrillators loaded with the full array of optional features cost

> up to $30,000, said Hinckley.

>

> Geels, analyst for Bernstein, said the Q-CPR isn't likely to have a

> big financial impact on Philips. Geels said that defibrillators make up a

> small slice of Philips' sales, accounting for about the half the worldwide

> market of $500 million to $600 million in annual revenue. Geels said that 75

> percent of Philips' sales, which totaled $36 billion in 2004, come from

> medical imaging equipment including X-Ray machines, MRIs and ultrasound.

>

> " This is a relatively small part of their business, " said Geels, who has a

> " neutral " rating for Philips. " It's not a make or break for the company. "

>

December 1, 2005

Chopin's Funeral March.

GG

> Some Bloodrock maybe.

>

> >>> bbledsoe@... 12/01/05 2:57 PM >>>

> I want an AED that plays Willie 's " Amazing Grace " or Clapton's

> " Tears in Heaven. "

>

> _____

>

> From: [mailto: ] On

> Behalf Of Don Elbert

> Sent: Thursday, December 01, 2005 2:46 PM

> To:

> Subject: Re: " New Defibrillator from "

>

> I am wondering how many EMS companies are paying extra for a machine that

> tells Paramedics whether they're doing CPR right. If they buy the machine I

> bet it's for the other features but not that one.

>

> We might need one to tell us which standards are current however.

>

> Don

>

> >>> brandon.graham@... 12/01/05 1:46 PM >>>

>

> http://money.cnn.com/2005/12/01/news/international/cpr/index.htm

>

> Helping paramedics save more lives

>

> A new defibrillator from Philips talks paramedics through CPR and shuts up

> when they get it right.

> December 1, 2005: 2:17 PM EST

> By , CNNMoney.com staff writer

>

> NEW YORK (CNNMoney.com) - A talking defibrillator, the first of its kind,

> could soon be in the hands of paramedics to help them focus on one of the

> most important but often downplayed aspects of CPR following a heart attack,

> chest compressions.

>

> Q-CPR, a monitoring and feedback system that speaks instructions to

> stressed-out, multi-tasking paramedics, will hit the streets in the next few

> weeks as an optional feature for the HeartStart MRx monitor/defibrillator.

>

> " It's like a very good instructor whispering into your ear, telling you what

> to do, " said Dr. Morallee, vice president of strategic development

> for Laerdal, the Norwegian co-developer of the new device. " If you do it

> well, it shuts up. "

>

> Q-CPR measures chest compressions and provides verbal feedback to paramedics

> as they try to revive patients stricken by sudden cardiac arrest, which

> happens when the heart stops beating. Laerdal co-designed the Q-CPR system

> with the Netherlands-based Royal Philips Electronics.

>

> The American Heart Association estimates that 95 percent of patients die

> when they get sudden cardiac arrest outside of hospitals, including the ones

> who receive CPR from paramedics. Just this week, the AHA updated its CPR

> guidelines, with greater emphasis on the importance of chest compressions.

> Recent studies, partly funded by Philips, showed that depth and frequency of

> chest compressions are vital in keeping cardiac patients alive, but that

> paramedics were focusing too much on other aspects of CPR.

>

> With Q-CPR, paramedics' compressions are measured by hand pads that are

> placed on the patient's chest. If the paramedics aren't pushing hard enough

> or frequently enough, the machine lets them know with verbal commands to

> " press deeper. "

>

> Dr. Petter Steen, professor in the surgical division at Ulleval University

> Hospital in Oslo, helped conduct the studies, which pinpointed chest

> compressions as " the most important factor for survival " in patients with

> sudden cardiac arrest. However, tests showed that paramedics were so busy

> " putting in needles and clearing the airways " that they often failed to

> deliver sufficient chest compressions, said Steen. But the Q-CPR devices,

> with its spoken instructions, brought paramedics up to par with guidelines,

> said Steen.

>

> " They do half the compressions they need to do and they're not pressing hard

> enough, " said Steen, referring to paramedics who don't use Q-CPR. " But with

> the device, we're up to twice the heart compressions that we had before. "

>

> Hinckley, product marketing manager for Philips (up $0.75 to $28.69,

> Research), said her company started shipping the devices worldwide and

> " you'll begin to see it in use in the first quarter of 2006. " Hinckley said

> the basic MRx costs $9,250, and the Q-CPR feature costs an additional

> $3,795. Defibrillators loaded with the full array of optional features cost

> up to $30,000, said Hinckley.

>

> Geels, analyst for Bernstein, said the Q-CPR isn't likely to have a

> big financial impact on Philips. Geels said that defibrillators make up a

> small slice of Philips' sales, accounting for about the half the worldwide

> market of $500 million to $600 million in annual revenue. Geels said that 75

> percent of Philips' sales, which totaled $36 billion in 2004, come from

> medical imaging equipment including X-Ray machines, MRIs and ultrasound.

>

> " This is a relatively small part of their business, " said Geels, who has a

> " neutral " rating for Philips. " It's not a make or break for the company. "

>

December 1, 2005

Chopin's Funeral March.

GG

> Some Bloodrock maybe.

>

> >>> bbledsoe@... 12/01/05 2:57 PM >>>

> I want an AED that plays Willie 's " Amazing Grace " or Clapton's

> " Tears in Heaven. "

>

> _____

>

> From: [mailto: ] On

> Behalf Of Don Elbert

> Sent: Thursday, December 01, 2005 2:46 PM

> To:

> Subject: Re: " New Defibrillator from "

>

> I am wondering how many EMS companies are paying extra for a machine that

> tells Paramedics whether they're doing CPR right. If they buy the machine I

> bet it's for the other features but not that one.

>

> We might need one to tell us which standards are current however.

>

> Don

>

> >>> brandon.graham@... 12/01/05 1:46 PM >>>

>

> http://money.cnn.com/2005/12/01/news/international/cpr/index.htm

>

> Helping paramedics save more lives

>

> A new defibrillator from Philips talks paramedics through CPR and shuts up

> when they get it right.

> December 1, 2005: 2:17 PM EST

> By , CNNMoney.com staff writer

>

> NEW YORK (CNNMoney.com) - A talking defibrillator, the first of its kind,

> could soon be in the hands of paramedics to help them focus on one of the

> most important but often downplayed aspects of CPR following a heart attack,

> chest compressions.

>

> Q-CPR, a monitoring and feedback system that speaks instructions to

> stressed-out, multi-tasking paramedics, will hit the streets in the next few

> weeks as an optional feature for the HeartStart MRx monitor/defibrillator.

>

> " It's like a very good instructor whispering into your ear, telling you what

> to do, " said Dr. Morallee, vice president of strategic development

> for Laerdal, the Norwegian co-developer of the new device. " If you do it

> well, it shuts up. "

>

> Q-CPR measures chest compressions and provides verbal feedback to paramedics

> as they try to revive patients stricken by sudden cardiac arrest, which

> happens when the heart stops beating. Laerdal co-designed the Q-CPR system

> with the Netherlands-based Royal Philips Electronics.

>

> The American Heart Association estimates that 95 percent of patients die

> when they get sudden cardiac arrest outside of hospitals, including the ones

> who receive CPR from paramedics. Just this week, the AHA updated its CPR

> guidelines, with greater emphasis on the importance of chest compressions.

> Recent studies, partly funded by Philips, showed that depth and frequency of

> chest compressions are vital in keeping cardiac patients alive, but that

> paramedics were focusing too much on other aspects of CPR.

>

> With Q-CPR, paramedics' compressions are measured by hand pads that are

> placed on the patient's chest. If the paramedics aren't pushing hard enough

> or frequently enough, the machine lets them know with verbal commands to

> " press deeper. "

>

> Dr. Petter Steen, professor in the surgical division at Ulleval University

> Hospital in Oslo, helped conduct the studies, which pinpointed chest

> compressions as " the most important factor for survival " in patients with

> sudden cardiac arrest. However, tests showed that paramedics were so busy

> " putting in needles and clearing the airways " that they often failed to

> deliver sufficient chest compressions, said Steen. But the Q-CPR devices,

> with its spoken instructions, brought paramedics up to par with guidelines,

> said Steen.

>

> " They do half the compressions they need to do and they're not pressing hard

> enough, " said Steen, referring to paramedics who don't use Q-CPR. " But with

> the device, we're up to twice the heart compressions that we had before. "

>

> Hinckley, product marketing manager for Philips (up $0.75 to $28.69,

> Research), said her company started shipping the devices worldwide and

> " you'll begin to see it in use in the first quarter of 2006. " Hinckley said

> the basic MRx costs $9,250, and the Q-CPR feature costs an additional

> $3,795. Defibrillators loaded with the full array of optional features cost

> up to $30,000, said Hinckley.

>

> Geels, analyst for Bernstein, said the Q-CPR isn't likely to have a

> big financial impact on Philips. Geels said that defibrillators make up a

> small slice of Philips' sales, accounting for about the half the worldwide

> market of $500 million to $600 million in annual revenue. Geels said that 75

> percent of Philips' sales, which totaled $36 billion in 2004, come from

> medical imaging equipment including X-Ray machines, MRIs and ultrasound.

>

> " This is a relatively small part of their business, " said Geels, who has a

> " neutral " rating for Philips. " It's not a make or break for the company. "

>

December 1, 2005

.................wondering if they have the new guidelines in

there...................

" W. Graham " wrote:

http://money.cnn.com/2005/12/01/news/international/cpr/index.htm

Helping paramedics save more lives

A new defibrillator from Philips talks paramedics through CPR and shuts up when

they get it right.

December 1, 2005: 2:17 PM EST

By , CNNMoney.com staff writer

NEW YORK (CNNMoney.com) - A talking defibrillator, the first of its kind, could

soon be in the hands of paramedics to help them focus on one of the most

important but often downplayed aspects of CPR following a heart attack, chest

compressions.

Q-CPR, a monitoring and feedback system that speaks instructions to

stressed-out, multi-tasking paramedics, will hit the streets in the next few

weeks as an optional feature for the HeartStart MRx monitor/defibrillator.

" It's like a very good instructor whispering into your ear, telling you what to

do, " said Dr. Morallee, vice president of strategic development for

Laerdal, the Norwegian co-developer of the new device. " If you do it well, it

shuts up. "

Q-CPR measures chest compressions and provides verbal feedback to paramedics as

they try to revive patients stricken by sudden cardiac arrest, which happens

when the heart stops beating. Laerdal co-designed the Q-CPR system with the

Netherlands-based Royal Philips Electronics.

The American Heart Association estimates that 95 percent of patients die when

they get sudden cardiac arrest outside of hospitals, including the ones who

receive CPR from paramedics. Just this week, the AHA updated its CPR guidelines,

with greater emphasis on the importance of chest compressions. Recent studies,

partly funded by Philips, showed that depth and frequency of chest compressions

are vital in keeping cardiac patients alive, but that paramedics were focusing

too much on other aspects of CPR.

With Q-CPR, paramedics' compressions are measured by hand pads that are placed

on the patient's chest. If the paramedics aren't pushing hard enough or

frequently enough, the machine lets them know with verbal commands to " press

deeper. "

Dr. Petter Steen, professor in the surgical division at Ulleval University

Hospital in Oslo, helped conduct the studies, which pinpointed chest

compressions as " the most important factor for survival " in patients with sudden

cardiac arrest. However, tests showed that paramedics were so busy " putting in

needles and clearing the airways " that they often failed to deliver sufficient

chest compressions, said Steen. But the Q-CPR devices, with its spoken

instructions, brought paramedics up to par with guidelines, said Steen.

" They do half the compressions they need to do and they're not pressing hard

enough, " said Steen, referring to paramedics who don't use Q-CPR. " But with the

device, we're up to twice the heart compressions that we had before. "

Hinckley, product marketing manager for Philips (up $0.75 to $28.69,

Research), said her company started shipping the devices worldwide and " you'll

begin to see it in use in the first quarter of 2006. " Hinckley said the basic

MRx costs $9,250, and the Q-CPR feature costs an additional $3,795.

Defibrillators loaded with the full array of optional features cost up to

$30,000, said Hinckley.

Geels, analyst for Bernstein, said the Q-CPR isn't likely to have a big

financial impact on Philips. Geels said that defibrillators make up a small

slice of Philips' sales, accounting for about the half the worldwide market of

$500 million to $600 million in annual revenue. Geels said that 75 percent of

Philips' sales, which totaled $36 billion in 2004, come from medical imaging

equipment including X-Ray machines, MRIs and ultrasound.

" This is a relatively small part of their business, " said Geels, who has a

" neutral " rating for Philips. " It's not a make or break for the company. "

December 1, 2005