Guest guest Posted November 10, 2000 Report Share Posted November 10, 2000 It's not a question of 'Americanising' brands as such. It's globalising. This means that companies can use the same formula, packaging and copy in each market. This makes the brand overall more efficient, by having few development, advertising and manufacturing costs., and much of these savings are passed onto the consumer. Oil of Olay originated in South Africa as Oil of Ulan. It spread under this brand name to Australia and New Zealand. In continental Europe they had to modify the brand name to Olaz (pronounced Olay in some markets) because Ulan didn't work well in some languages. The brand name evolved into Olay for North America, and Ulay for the UK. They relaunched the brand in the UK, under the Olay name, when they introduced the snazzy cosmetics line. Joyce Oil of Olay, Starburst, and Snickers are what these things have been called for many years in America (for as far back as I can remember, and I'm 35). I don't know why these companies have suddenly decided to " Americanise " these things here in the UK...and just when I had gotten used to saying Opal Fruits, etc.... Quote Link to comment Share on other sites More sharing options...
Guest guest Posted November 10, 2000 Report Share Posted November 10, 2000 Joyce wrote: >It's not a question of 'Americanising' brands as such. It's globalising. For all those who get annoyed at this here's another one on its way.... DH worked for s crisps last year (owned by Frito Lay, an American company). Anyone taking careful note of the packaging will see that the s 'banner' logo is quietly being re-branded into the 'sunshine' of Frito. Personally, I think it looks like Sunblest but watch this space for globalisation of this brand too, sooner or later. Wonder if they call them Fritos or Lays though - aren't there both in the US? -- Sue Quote Link to comment Share on other sites More sharing options...
Guest guest Posted November 10, 2000 Report Share Posted November 10, 2000 In article , Phyllis Laatsch Wilke writes >Phyllis (still miffed, however, that you not only don't have normal, >non-sugary Cheerios here, but the ones you do have are made by Nestle. I >mean, how dare they mess with my Cheerios!)) Oh, is that why Americans are always going on about Cheerios as a good first finger food for babies? I couldn't understand it given how much sugar there is in them! Cath Quote Link to comment Share on other sites More sharing options...
Guest guest Posted November 10, 2000 Report Share Posted November 10, 2000 Well, that'll give a whole new meaning to " I fancy a few good Lays " ! (Another one for " what women want " ). Alison Personally, I think it looks like Sunblest but watch this space for globalisation of this brand too, sooner or later. Wonder if they call them Fritos or Lays though - aren't there both in the US? -- Sue Quote Link to comment Share on other sites More sharing options...
Guest guest Posted November 10, 2000 Report Share Posted November 10, 2000 >Wonder if they call >them Fritos or Lays though - aren't there both in the US? Fritos are corn chips, Lays are generally potato chips. Phyllis (I know my greasy, savory snacks a bit too well ) __________________________________________________ Quote Link to comment Share on other sites More sharing options...
Guest guest Posted November 10, 2000 Report Share Posted November 10, 2000 >Fritos are corn chips, Lays are generally potato chips. Thanks Phyllis. I vaguely remember Grae saying something like that now. We went through a year in this house of having crisps referred to as PC's which was a PITA! Now he's working with winemakers there will no doubt be similar irritating habits he picks up. But the free/discounted samples should be better ;-))))))) -- Sue Quote Link to comment Share on other sites More sharing options...
Guest guest Posted November 10, 2000 Report Share Posted November 10, 2000 In message <010701c04ab4$cecbb800$febbfea9@eddy>, Care writes >Starburst, and Snickers But these things all started life in the UK... -- Helen Armfield (who is both nostalgic for the old names, but remembers trying to find them on the continent and being really confused as a 5 year old!! Quote Link to comment Share on other sites More sharing options...
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