PT reports to MDs for marketing

[Guest guest]

Group:

I keep on getting mailings from this company whcih makes PT oriented flyers to

send it to MD offices. Has this kind of marketing worked for anyone? Do MDs have

time to read about stuff getting from PT offices?

If anyone wants to privately send me an email, it's appreciated.

Thanks.

Hiten Dave' PT 

[Guest guest]

Dave,

IMHO you could just as easily take your money and put a match to it.

And, if done on a dark night you should achieve a great deal more utility

and satisfaction.

I spend every ‘advertising’ penny marketing directly to the consumer.

This is critical in markets where direct access(AKA ‘patient self-referral’)

is possible. However, it’s not atypical for the value of patient self-referral

to be underestimated and, as a result, underutilized as a source of referral.

Elmer Platz, PT

From: PTManager [mailto:PTManager ] On Behalf Of

hitendave@...

Sent: Wednesday, July 14, 2010 10:37 AM

To: PTManager

Subject: PT reports to MDs for marketing

Group:

I keep on getting mailings from this company whcih makes PT oriented flyers to

send it to MD offices. Has this kind of marketing worked for anyone? Do MDs have

time to read about stuff getting from PT offices?

If anyone wants to privately send me an email, it's appreciated.

Thanks.

Hiten Dave' PT

..

Image removed by sender.

,___

[Guest guest]

Hi Dave,

I disagree with Elmer on this but only to a point.

I think some type of flyer or newsletter to providers is important,

especially if you are in a small community (or neighborhood) and you are

trying to foster relationships as being part of the community. Our PT

private practice is in a community outside of Boise Idaho that tries hard to

have it's own identity as a individual community. We have worked hard to be

a part of that community from every aspect, mainly to our neighbors (the

public) but also to employers and providers.

Realizing that it is only part of the whole we went from quarterly to twice

a year mailings to providers. We continue it because we continue to get

feedback that it is appreciated, read by staff and providers and helps as a

reminder that we are here. It is important to remember that these mailings

are also read by office staff who can be the make-or-break person when it

comes to referrals and spreading the word about your clinic. We have always

done our own-newsletter to keep cost down. The main thing that took time

was creating the provider mailing list but now that it is created, we just

have to update it. We do a 3 - 4 page newsletter with PT research, areas of

treatment that are not often thought of as appropriate for PT referral,

clinic news etc. We have kept it to a size that can be sent out with a

single stamp postage as well. All-in-all we have kept our costs down.

I do agree with Elmer that the first priority is marketing to the public.

It is unfortunate that we are still poorly trained in this. Our clinic has

had great success with direct mailings and our monthly email newsletter

(which we also do ourselves to keep cost down) as well as participation in

community and local Chamber of Commerce events.

Tom Howell, P.T., M.P.T.

Howell Physical Therapy

Eagle, ID

thowell@...

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From: PTManager [mailto:PTManager ] On Behalf

Of Elmer Platz

Sent: Wednesday, July 14, 2010 11:53 AM

To: PTManager

Subject: RE: PT reports to MDs for marketing

Dave,

IMHO you could just as easily take your money and put a match to it.

And, if done on a dark night you should achieve a great deal more utility

and satisfaction.

I spend every 'advertising' penny marketing directly to the consumer.

This is critical in markets where direct access(AKA 'patient self-referral')

is possible. However, it's not atypical for the value of patient

self-referral

to be underestimated and, as a result, underutilized as a source of

referral.

Elmer Platz, PT

From: PTManager <mailto:PTManager%40yahoogroups.com>

[mailto:PTManager <mailto:PTManager%40yahoogroups.com> ] On

Behalf Of hitendave@... <mailto:hitendave%40comcast.net>

Sent: Wednesday, July 14, 2010 10:37 AM

To: PTManager

Subject: PT reports to MDs for marketing

Group:

I keep on getting mailings from this company whcih makes PT oriented flyers

to send it to MD offices. Has this kind of marketing worked for anyone? Do

MDs have time to read about stuff getting from PT offices?

If anyone wants to privately send me an email, it's appreciated.

Thanks.

Hiten Dave' PT

..

Image removed by sender.

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