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The three most important things to any business or organization's growth:

Marketing

Marketing

and oh yeah,

MARKETING.

We've found it over and over again. The one with the best product or

service doesn't always win.

The one that MARKETS the best does.

The real leaders have something to offer thats the best, or above

average, or at least WORTH doing/buying, AND market it well.

I don't know the answer, but the question is " How do we market EMS as a

profession? "

Answer, we HAVE to do it as a whole, in critical mass. Like a LOT of us.

Question, how do we get us together? Answer, organizing (like EMSAT).

How do we grow EMSAT? like the snake eating it's tail, the circular

answer is MARKETING.

How do we market EMSAT? That's the real question.

Maybe the telemarketing " solution " isn't defective, but maybe that

particular telemarketing organization isn't doing the job, so we need

another one?

Just thoughts...

=Steve=

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