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Re: POPT

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Off hand how about the patients right to chose his clinician. The usual

Dr. response is something about how good their communication with the PT

provider is enhanced, that is a straw dog.

Fee splitting not permitted by us and yes, ethics is part of who we are and

does not need to be an apology.

I do not know where you are practicing but check your state statues for

possible violations.

Federal laws are not looking at these relations with favor.

Talk to your local PT's and see what they have to say about it, what they

have experienced.

We will not reach our desired goals and independence in practice if we

sleep with the devil.

A. Towne, PT

In a message dated 5/13/2011 8:13:08 P.M. Eastern Daylight Time,

pt@... writes:

I am a physical therapist with a small private practice. Recently I've been

approached by a physician group wanting me to partner with them in a POPT

venture. They are currently referring patients to me and so I want to take

a careful approach to my discussion with them. There has been conversation

in this group (PT Manager) about all the reasons why POPT's are bad for our

profession but I am hoping for some response from the group that will help

me present some reasons that this venture would be a bad idea for them,

(the

physician group). I'm sure I need to refer to more than just the ethical

considerations in my conversation with them. Can anyone in the group

provide

me with conversation points that will possibly help me convince them that

they should reconsider their plans for this business venture?

[Non-text portions of this message have been removed]

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Elise,

I would consider a partnership where the profits from both enterprises are

shared equally.  Everyone walks away as a winner.  If the medical practice

does

well we both benefit.  Likewise, if the physical therapy practice thrives we

all

celebrate.  I would emphasize that I expect to be an equal partner in both

the

medical and physical therapy practice.  I would want to benefit from their

hardwork, just as they expect to benefit from my sweat.  Otherwise, it is

nothing more than a servant-master relationship.  The only person who deserves

to be served is your patient, and if they are satisfied with your service you

will continue to thrive regardless of whether this physician group exists.

Sumesh

Hamilton Physical Therapy      

________________________________

To: PTManager

Sent: Fri, May 13, 2011 12:06:46 PM

Subject: POPT

 

I am a physical therapist with a small private practice. Recently I've been

approached by a physician group wanting me to partner with them in a POPT

venture. They are currently referring patients to me and so I want to take

a careful approach to my discussion with them. There has been conversation

in this group (PT Manager) about all the reasons why POPT's are bad for our

profession but I am hoping for some response from the group that will help

me present some reasons that this venture would be a bad idea for them, (the

physician group). I'm sure I need to refer to more than just the ethical

considerations in my conversation with them. Can anyone in the group provide

me with conversation points that will possibly help me convince them that

they should reconsider their plans for this business venture?

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Again on Sunday afternoon thinking...why can't we PTs hire an MD in our

group rather the opposite? It is still POPT but with a twist. Just a

thought.

Hiten Dave' PT

>

>

> I've often wondered how folks would feel if a medical group took a Doctor

> of

> Physical Therapy into their group with a relationship exactly the same as

> when they bring in a new M.D. Did you ever wonder that? An equal partner.

>

> In many areas, state law would forbid that. So, uh, how about the inverse?

> If THEIR law doesn't allow a PT to be part of their practice, then perhaps

> ALL law should be that way.

>

> Just sorta wondering on a Saturday evening.

>

> Dr. Dick Hillyer

>

> Dr. Hillyer, PT,DPT,MBA,MSM

> Hillyer Consulting

>

> POPT

>

> I am a physical therapist with a small private practice. Recently I've been

> approached by a physician group wanting me to partner with them in a POPT

> venture. They are currently referring patients to me and so I want to take

> a

> careful approach to my discussion with them. There has been conversation in

> this group (PT Manager) about all the reasons why POPT's are bad for our

> profession but I am hoping for some response from the group that will help

> me present some reasons that this venture would be a bad idea for them,

> (the

> physician group). I'm sure I need to refer to more than just the ethical

> considerations in my conversation with them. Can anyone in the group

> provide

> me with conversation points that will possibly help me convince them that

> they should reconsider their plans for this business venture?

>

>

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I'm very impressed with this response. Instead of attacking at a moral

issue, you have taking a dollars and sense issue which is nice complement.

I was approached by a MD group once and told them I was concerned about the

ethical stance of a POPTS. They told me " No Problem, we are a great group

of physicians and WHEN YOU WORK FOR US, WE WILL NOT LET YOU be unethical. "

Somehow I think they missed the point. Missing the point is easy to do when

you are looking at things and feeling you are automatically on the high

ground. Therapists can do the same thing.

While I love your approach, I suspect its less than 100% effective.

Physician groups come in with a pre-conceived idea; and the salespeople are

so good at selling the idea of owning a PT practice. I am keeping your

email on file. Great reply.

Steve Passmore PT, MS

Healthy Recruiting Tools

spass@...

Phone:

Fax:

" What We Did For You Yesterday Is History. What Can We Do For You Today "

Recruiting Tools: Cold Calls ~ List Enhancement ~ Direct Mailers ~ Card

Design ~ Recruiting Software

From: PTManager [mailto:PTManager ] On Behalf

Of Diane

Sent: Sunday, May 15, 2011 5:16 PM

To: PTManager

Subject: Re: POPT

I was approached with a similar offer to work in a POPT (Medicare

participant who billed PT services as incident to physician's.) Here are a

few reasons this was a bad idea for me: 1. I would have had to limit my

referrals from other referral sources, since PTs in a POPT setting are

required to receive >90% of their referrals from the physician(s) in the

practice. Depending on the type of physician group, this could quickly

homogenize your patient population. 2. Because I would have to bill under

the physician's billing code, I could only practice when the physician was

physically there. This would restrict my ability to perform off-site

treatments, to set up gym programs, to perform home or ergonomic

evaluations, to provide pool therapy at a leased community pool, etc. 3.

Because my PTA bills under my NPI, and I would be billing under the

physician's (not my) billing ID, my PTA could not work in the POPT with me.

The benefits would have been access to their full clinical support system

(scheduling, billing, insurance contracting...), benefits package similar

to the physicians in the practice, and ability to specialize in a very

narrow scope of PT practice. I am sure their interest in me was not

financially-motivated, because they owned the MRIs, anesthesiology suites,

etc. Any profit I could have produced would have been a drop in the bucket.

Now, why would it be bad for them? 1. Start up costs and overhead for

ongoing operations that they would not incur if they just kept referring to

your practice. If they only hire you (and they accept Medicare) they will

need to generate enough referrals to keep you productive, and should expect

to have a modest profit. You may have to explain the differences between

physician billing codes (which charge for " typical " times and PT codes which

charge for " actual " time) They would really need to be able to support 2-3

therapists to make such a venture worthwhile. This may be a good

opportunity for you to educate them that you as an individual practitioner

have already assumed this risk in your practice and would welcome the

opportunity to continue to do so. They may incur added costs if their EMR

and billing software do not support rehab services. 2. Increased

compliance/regulatory oversight. Medicare is looking more closely at these

relationships in terms of the Impossible Day (more codes billed than hours

in the workday.) and they are on the radar of private insurers, too. The

physicians may not be aware that in response to published stories of

fraudulent billing practices (primarily by chiropractors and physicians

billing incident-to PT services) CMS published a final rule upgrading PT

services to Moderate threat for fraud/abuse (Federal Register Feb 2, 2011)

and are closely scrutinizing new PT start-ups and POPTS. The physicians

would be response for fines and penalties for inaccurate PT services billed

under their billing ID. They would need someone to assume the

responsibilities of making sure they have a compliance program and of

staying up-to-date on the changes to ensure continued compliance, or pay

someone (maybe you) to be the rehabilitation director and perform those

responsibilities (that you as an individual practitioner are already

familiar with.)

The real question is what do they expect to gain from the arrangement that

can't be achieved in your current relationship? Commonly cited (not

necessarily in this order:) 1. New revenue stream, 2. Tighter control

over delivery of PT services (specifically, decrease over-utilization

through closer communication with the therapist,) and 3. Improved customer

satisfaction for those who can make one trip on the day that they have PT

and MD visit the same day. If the main concerns are reasons 2 or 3, I'm

positive you can address them in your current model. If the answer is 1,

try not to look surprised when they say it out loud.

One more suggestion. Go with the attitude that *you* are interviewing* them

* and gather information about their customer base, practice needs, future

growth potential, policies and procedures, etc. that will help you better

meet their needs and/or you plan for future growth at your practice. This a

fantastic (and free!!!) marketing opportunity for you; you have their

undivided attention for the entirety of the interview, and can use it to

sell them on the value of your services in the current model. Try to walk

away on an " even though I don't think this fantastic opportunity is for me,

I'd love to be able to continue to work together " note (and give suggestions

of how you can still help meet their patients' needs.)

On Fri, May 13, 2011 at 12:06 PM, Elise Lundeen <pt@...

<mailto:pt%40valleyrehabltd.com> >wrote:

>

>

>

>

> I am a physical therapist with a small private practice. Recently I've

been

>

> approached by a physician group wanting me to partner with them in a POPT

> venture. They are currently referring patients to me and so I want to take

> a careful approach to my discussion with them. There has been conversation

> in this group (PT Manager) about all the reasons why POPT's are bad for

our

> profession but I am hoping for some response from the group that will help

> me present some reasons that this venture would be a bad idea for them,

> (the

> physician group). I'm sure I need to refer to more than just the ethical

> considerations in my conversation with them. Can anyone in the group

> provide

> me with conversation points that will possibly help me convince them that

> they should reconsider their plans for this business venture?

>

>

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