Fitness & Weight Loss Industries

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Revolutionary New Device to Transform Health, Fitness & Weight Loss

Industries

Thursday January 5, 8:00 am ET

BioTrainer Exercise Monitor Proven to Accurately Measure

Calories Burned

BOCA RATON, Fla., Jan. 5 /PRNewswire/ -- A new patented and

clinically tested weight loss device, the BioTrainer Exercise

Monitor, finally resolves a fundamental issue in the war on obesity -

- measuring all daily physical activity and accurately converting

that data into the number of calories burned. Until now, a truly

reliable or standardized tool for monitoring overall daily physical

activity has eluded the health, fitness and weight loss industries,

especially one that fosters motivation. The BioTrainer, using

technology developed through a multimillion dollar grant from the

National Institutes of Health (NIH), satisfies this vital need in

the form of a discreet 1 1/4 oz electronic device worn on the hip.

It is the central component of the BioTrainer Weight Loss System

, which combines proper diet and exercise with consistent

caloric monitoring to achieve optimal and long-term weight loss

results.

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(Photo: http://www.newscom.com/cgi-bin/prnh/20060105/FLTH009 )

Media, medical, and government-funded reports increasingly tout the

combination of proper diet, exercise and caloric monitoring as the

most promising approach to halting the U.S. obesity epidemic, and

the BioTrainer is the first affordable and truly accurate way to

measure the caloric burn facet of this equation. " This is the final

answer to monitoring our overall wellness, " says prominent marketing

entrepreneur Cioffi, Jr., CEO of Premier Partners Marketing

who owns the exclusive world-wide distribution rights for

BioTrainer. " Before now, we only knew how many calories we consumed.

Now, we know how many calories we burn. "

The 2005 U.S. Dietary Guidelines now include monitoring of calorie

intake and calorie burn as vital components of a successful weight

control program, even as vital as diet and exercise. " Despite the

proven benefits of physical activity, more than 60% of America's

adults are overweight and do not get enough physical activity to

maintain a high degree of overall wellness, " says Dr. G. Welk of the

University of Iowa. " According to the National Center for Health

Statistics, about 300,000 people die each year in the U.S. from

obesity and inactivity related diseases such as heart disease,

stroke, and diabetes. Through clinical studies, the BioTrainer has

proven to help motivate and promote increases in daily exercise,

which in turn helps individuals keep weight off and improve their

overall physical well-being. "

Clinical studies were conducted in conjunction with s Hopkins

University, The Institute, and the American Psychiatric

Association and were published in medical publications including the

Journal of the American Medical Association proving that, when using

the BioTrainer, individuals are encouraged and motivated to exercise

and maintain weight loss.

" With government and educational agencies ramping up for a full

assault on the national obesity epidemic, there couldn't be a better

time to release a product like the BioTrainer Weight Loss System

into the health, fitness, and weight loss markets, " says

Cioffi. " With so many crucial clinical studies proving its

effectiveness, the potential for BioTrainer to be the linchpin in

this very difficult battle against obesity is eminent. "

The ultra lightweight device, virtually weightless (weighing only 1

1/4 ounces), couples a patented super-microprocessor and a

sophisticated tri-axis accelerometer sensor -- the same type of

sensor that NASA uses to measure the body movements and physical

activity of astronauts during space flight. Besides its easy clip-n-

go operation (user only enters clock and body weight), BioTrainer

features a 9-day memory and large reversible LCD display. As an

added feature, BioTrainer also measures " Time in Motion, " a daily

measurement of exactly how long a user spends being active over an

entire day.

Now available online at http://www.BioTrainerUSA.com , The

BioTrainer Weight Loss System retails for $49.95 and will be sold at

mass merchants and sporting goods retailers through Sportline.

Premier Partners Marketing will offer state and regional

distribution opportunities as well as independent distributorships

worldwide. The BioTrainer Weight Loss System will be introduced

internationally in 2006.

For clinical studies, reports by the NIH, product photos and company

information, please visit http://www.BioTrainer.info .

The BioTrainer exercise monitor, part of the BioTrainer Weight

Loss System, is a revolutionary new weight loss aid that

measures physical activity, calories burned and how long the user

has been active. Patented and medically tested, this unique " Daily

Lifestyle " exercise monitor is clinically proven to motivate and

encourage individuals to stay active, lose weight and keep it off.

Besides easy clip-n-go operation, it features a 9-day memory, large

LCD display, and no programming is required other than entering your

weight. For more information visit http://www.BioTrainerUSA.com

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Source: BioTrainer Weight Loss System