Re: 'Right Ranga' Campaign

[Guest guest]

Dear Members,

The concept of " Right Ranga " is a fabulous one and the impact of it

is tri-fold. It is very interesting to notice that one single character

talks vividly the ABC approach. Moreover, when displayed at all the

major traffic signals has made the heads turn with a positive outlook.

To all of us who have been seeing ads with a remorseful view, this ad is all set

to bring about a sea of change.

Kudos to the team that got the message right.

Regards

Indhu S

Chennai

e-mail: <indhu27770@...>