Re: 80% of Kellogg cereals will have at least 3 grams of fiber per serving

[Guest guest]

But is this fiber going to be inulin or insoluble fiber?

Regards,

a

a Schwartz Wennik, M.S., R.D.

Nutrition Consultant, Culinary Nutritionist, Author, Freelance writer,

Speaker, Spokesperson, MBTI specialist

PHONE:

EMAIL: robertajw@...

WEBSITES: <http://www.spinarecipe.com/> www.spinarecipe.com - Healthy

Cooking Your Way!

<http://www.advantagediets.com/>

www.advantagediets.com - Top 3 Most Effective Ways to Lose Weight

BOOKS: Is Your Personality Type Making You Fat? (based on the

Myers-Briggs Type Indicator)

Drawing the Line on Calories, Carbs, and Fat

(connect-the-dots approach food diary)

BLOGS: www.spinarecipe.com/blog

www.blog.advantagediets.com

<http://www.blog.advantagediets.com/>

SOCIAL

NETWORKS: http://twitter.com/spinarecipe_com

<http://www.linkedin.com/in/spinarecipe>

http://www.linkedin.com/in/spinarecipe

ADDRESS: HealthPro

P.O. Box 83

Lynnwood, Washington 98046

_____

From: rd-usa [mailto:rd-usa ] On Behalf Of

Ortiz

Sent: Friday, June 05, 2009 9:20 AM

To: RD-USA

Subject: 80% of Kellogg cereals will have at least 3 grams of fiber

per serving

One of the largest and loudest leaps onto the fiber bandwagon will take

place Thursday when Kellogg

(K)<http://stocks.

<http://stocks.usatoday.com/custom/usatoday-com/html-quote.asp?symb=k>

usatoday.com/custom/usatoday-com/html-quote.asp?symb=k>announces

plans to pump fiber into most of its cereal line.

Some 80% of Kellogg cereals will have at least 3 grams of fiber per serving

by the end of 2010. That may sound small, but foods with 3 grams are rated a

good source of fiber by the government. The fiber boost begins in August

with kid-targeted cereals Froot Loops and Apple Jacks.

The move is expected to rock the packaged foods industry, which is under

pressure from consumers and lawmakers to boost food quality. The industry

has recently begun embracing fiber-fortified products at warp speed.

New products touting higher fiber are rolling out at a record clip in 2009,

with 6.5% of new foods making such a claim through the month of May, reports

Datamonitor, the research specialist. Marketers from Dannon to Kraft have

introduced fiber-enriched products this year.

Fiber is the top-ranked item that consumers are asking Kellogg to add to kid

cereals, says Alberto Duenas, vice president of U.S. cereal marketing.

The number of consumers who check fiber content on nutrition panels grew to

52% last year, vs. 42% in 2006, reports the International Food Information

Council.

Rest of article:

http://www.usatoday

<http://www.usatoday.com/money/industries/food/2009-06-03-kellogg-adds-fiber

-to-cereals_N.htm>

..com/money/industries/food/2009-06-03-kellogg-adds-fiber-to-cereals_N.htm

--

Ortiz, MS RD

A Healthy Body is a Terrible Thing to Waste

Save the earth. It's the only planet with chocolate

Need to lose weight - read a few of these everyday:

http://www.glasberg <http://www.glasbergen.com/fit.html> en.com/fit.html

[Guest guest]

But is this fiber going to be inulin or insoluble fiber?

Regards,

a

a Schwartz Wennik, M.S., R.D.

Nutrition Consultant, Culinary Nutritionist, Author, Freelance writer,

Speaker, Spokesperson, MBTI specialist

PHONE:

EMAIL: robertajw@...

WEBSITES: <http://www.spinarecipe.com/> www.spinarecipe.com - Healthy

Cooking Your Way!

<http://www.advantagediets.com/>

www.advantagediets.com - Top 3 Most Effective Ways to Lose Weight

BOOKS: Is Your Personality Type Making You Fat? (based on the

Myers-Briggs Type Indicator)

Drawing the Line on Calories, Carbs, and Fat

(connect-the-dots approach food diary)

BLOGS: www.spinarecipe.com/blog

www.blog.advantagediets.com

<http://www.blog.advantagediets.com/>

SOCIAL

NETWORKS: http://twitter.com/spinarecipe_com

<http://www.linkedin.com/in/spinarecipe>

http://www.linkedin.com/in/spinarecipe

ADDRESS: HealthPro

P.O. Box 83

Lynnwood, Washington 98046

_____

From: rd-usa [mailto:rd-usa ] On Behalf Of

Ortiz

Sent: Friday, June 05, 2009 9:20 AM

To: RD-USA

Subject: 80% of Kellogg cereals will have at least 3 grams of fiber

per serving

One of the largest and loudest leaps onto the fiber bandwagon will take

place Thursday when Kellogg

(K)<http://stocks.

<http://stocks.usatoday.com/custom/usatoday-com/html-quote.asp?symb=k>

usatoday.com/custom/usatoday-com/html-quote.asp?symb=k>announces

plans to pump fiber into most of its cereal line.

Some 80% of Kellogg cereals will have at least 3 grams of fiber per serving

by the end of 2010. That may sound small, but foods with 3 grams are rated a

good source of fiber by the government. The fiber boost begins in August

with kid-targeted cereals Froot Loops and Apple Jacks.

The move is expected to rock the packaged foods industry, which is under

pressure from consumers and lawmakers to boost food quality. The industry

has recently begun embracing fiber-fortified products at warp speed.

New products touting higher fiber are rolling out at a record clip in 2009,

with 6.5% of new foods making such a claim through the month of May, reports

Datamonitor, the research specialist. Marketers from Dannon to Kraft have

introduced fiber-enriched products this year.

Fiber is the top-ranked item that consumers are asking Kellogg to add to kid

cereals, says Alberto Duenas, vice president of U.S. cereal marketing.

The number of consumers who check fiber content on nutrition panels grew to

52% last year, vs. 42% in 2006, reports the International Food Information

Council.

Rest of article:

http://www.usatoday

<http://www.usatoday.com/money/industries/food/2009-06-03-kellogg-adds-fiber

-to-cereals_N.htm>

..com/money/industries/food/2009-06-03-kellogg-adds-fiber-to-cereals_N.htm

--

Ortiz, MS RD

A Healthy Body is a Terrible Thing to Waste

Save the earth. It's the only planet with chocolate

Need to lose weight - read a few of these everyday:

http://www.glasberg <http://www.glasbergen.com/fit.html> en.com/fit.html

[Guest guest]

It will be the cheapest available.

 

Jackie Chase RD

Dillingham AK

Subject: RE: 80% of Kellogg cereals will have at least 3 grams of fiber

per serving

To: rd-usa

Date: Friday, June 5, 2009, 6:43 PM

But is this fiber going to be inulin or insoluble fiber?

Regards,

a

a Schwartz Wennik, M.S., R.D.

Nutrition Consultant, Culinary Nutritionist, Author, Freelance writer,

Speaker, Spokesperson, MBTI specialist

PHONE:

EMAIL: robertajw@spinareci pe.com

WEBSITES: <http://www.spinarec ipe.com/> www.spinarecipe. com - Healthy

Cooking Your Way!

<http://www.advantag ediets.com/>

www.advantagediets. com - Top 3 Most Effective Ways to Lose Weight

BOOKS: Is Your Personality Type Making You Fat? (based on the

Myers-Briggs Type Indicator)

Drawing the Line on Calories, Carbs, and Fat

(connect-the- dots approach food diary)

BLOGS: www.spinarecipe. com/blog

www.blog.advantaged iets.com

<http://www.blog. advantagediets. com/>

SOCIAL

NETWORKS: http://twitter. com/spinarecipe_ com

<http://www.linkedin .com/in/spinarec ipe>

http://www.linkedin .com/in/spinarec ipe

ADDRESS: HealthPro

P.O. Box 83

Lynnwood, Washington 98046

_____

From: rd-usayahoogroups (DOT) com [mailto:rd-usayahoogroups (DOT) com] On Behalf Of

Ortiz

Sent: Friday, June 05, 2009 9:20 AM

To: RD-USA

Subject: 80% of Kellogg cereals will have at least 3 grams of fiber

per serving

One of the largest and loudest leaps onto the fiber bandwagon will take

place Thursday when Kellogg

(K)<http://stocks.

<http://stocks. usatoday. com/custom/ usatoday- com/html- quote.asp? symb=k>

usatoday.com/ custom/usatoday- com/html- quote.asp? symb=k>announces

plans to pump fiber into most of its cereal line.

Some 80% of Kellogg cereals will have at least 3 grams of fiber per serving

by the end of 2010. That may sound small, but foods with 3 grams are rated a

good source of fiber by the government. The fiber boost begins in August

with kid-targeted cereals Froot Loops and Apple Jacks.

The move is expected to rock the packaged foods industry, which is under

pressure from consumers and lawmakers to boost food quality. The industry

has recently begun embracing fiber-fortified products at warp speed.

New products touting higher fiber are rolling out at a record clip in 2009,

with 6.5% of new foods making such a claim through the month of May, reports

Datamonitor, the research specialist. Marketers from Dannon to Kraft have

introduced fiber-enriched products this year.

Fiber is the top-ranked item that consumers are asking Kellogg to add to kid

cereals, says Alberto Duenas, vice president of U.S. cereal marketing.

The number of consumers who check fiber content on nutrition panels grew to

52% last year, vs. 42% in 2006, reports the International Food Information

Council.

Rest of article:

http://www.usatoday

<http://www.usatoday .com/money/ industries/ food/2009- 06-03-kellogg-

adds-fiber

-to-cereals_ N.htm>

...com/money/industri es/food/2009- 06-03-kellogg- adds-fiber- to-cereals_ N.htm

--

Ortiz, MS RD

A Healthy Body is a Terrible Thing to Waste

Save the earth. It's the only planet with chocolate

Need to lose weight - read a few of these everyday:

http://www.glasberg <http://www.glasberg en.com/fit. html> en.com/fit.html

[Guest guest]

As I blogged a little about the article - it's still Sugar-Sweetened Processed

food.  I would rather see parents teaching/leading by example and chosing real

food sources of fiber.  I still can't recommend Froot Loops except in extreme

cases of behavioral issues where bright sweet colors are required just to get a

child to eat anything (I had a case like that once).  This was one of the few

sources of grains that were acceptable.

 

Holly Lee Brewer, MS RD CDE

Pediatric Dietitian, Diabetes Educator

Medical Nutrition Therapist, Las Vegas, NV

http://hlbrewer.blogspot.com

http://hollyinbalad.blogspot.com

Subject: RE: 80% of Kellogg cereals will have at least 3 grams of fiber

per serving

To: rd-usa

Date: Friday, June 5, 2009, 11:43 AM

But is this fiber going to be inulin or insoluble fiber?

Regards,

a

a Schwartz Wennik, M.S., R.D.

Nutrition Consultant, Culinary Nutritionist, Author, Freelance writer,

Speaker, Spokesperson, MBTI specialist

_____

From: rd-usayahoogroups (DOT) com [mailto:rd-usayahoogroups (DOT) com] On Behalf Of

Ortiz

Sent: Friday, June 05, 2009 9:20 AM

To: RD-USA

Subject: 80% of Kellogg cereals will have at least 3 grams of fiber

per serving

..

[Guest guest]

There are two ways of looking at this move by Kellogg's.

On the one side: It shows that a food manufacturer is willing to listen to

what people want in their food products. So, if we can keep the cry for

more nutrition in food products, food manufacturers will eventually listen.

On the other side: Food manufacturers will add an ingredient to a food so

they can splash across the packaging that the particular food now contains a

particular nutrient. It may be that there isn't enough of that nutrient to

make a huge impact on overall nutrition, but it becomes a marketing ploy.

The same thing goes for using stevia in products. It is a " natural "

sweetener so that a product can advertise it contains all " natural "

ingredients. But does this make it a " healthy " product?

I think we're seeing a little bit of both sides.

Regards,

a

a Schwartz Wennik, M.S., R.D.

Nutrition Consultant, Culinary Nutritionist, Author, Freelance writer,

Speaker, Spokesperson, MBTI specialist

PHONE:

EMAIL: robertajw@...

WEBSITES: <http://www.spinarecipe.com/> www.spinarecipe.com - Healthy

Cooking Your Way!

<http://www.advantagediets.com/>

www.advantagediets.com - Top 3 Most Effective Ways to Lose Weight

BOOKS: Is Your Personality Type Making You Fat? (based on the

Myers-Briggs Type Indicator)

Drawing the Line on Calories, Carbs, and Fat

(connect-the-dots approach food diary)

BLOGS: www.spinarecipe.com/blog

www.blog.advantagediets.com

<http://www.blog.advantagediets.com/>

SOCIAL

NETWORKS: http://twitter.com/spinarecipe_com

<http://www.linkedin.com/in/spinarecipe>

http://www.linkedin.com/in/spinarecipe

ADDRESS: HealthPro

P.O. Box 83

Lynnwood, Washington 98046

_____

From: rd-usa [mailto:rd-usa ] On Behalf Of hl

brewer

Sent: Friday, June 05, 2009 8:53 PM

To: rd-usa

Subject: RE: 80% of Kellogg cereals will have at least 3 grams of

fiber per serving

As I blogged a little about the article - it's still Sugar-Sweetened

Processed food. I would rather see parents teaching/leading by example and

chosing real food sources of fiber. I still can't recommend Froot Loops

except in extreme cases of behavioral issues where bright sweet colors are

required just to get a child to eat anything (I had a case like that once).

This was one of the few sources of grains that were acceptable.

Holly Lee Brewer, MS RD CDE

Pediatric Dietitian, Diabetes Educator

Medical Nutrition Therapist, Las Vegas, NV

http://hlbrewer. <http://hlbrewer.blogspot.com> blogspot.com

http://hollyinbalad <http://hollyinbalad.blogspot.com> .blogspot.com

From: a Wennik <advantagediets.

<mailto:advantagediets.com%40comcast.net> com@...>

Subject: RE: 80% of Kellogg cereals will have at least 3 grams of

fiber per serving

To: rd-usayahoogroups (DOT) <mailto:rd-usa%40yahoogroups.com> com

Date: Friday, June 5, 2009, 11:43 AM

But is this fiber going to be inulin or insoluble fiber?

Regards,

a

a Schwartz Wennik, M.S., R.D.

Nutrition Consultant, Culinary Nutritionist, Author, Freelance writer,

Speaker, Spokesperson, MBTI specialist

_____

From: rd-usayahoogroups (DOT) com [mailto:rd-usayahoogroups (DOT) com] On Behalf Of

Ortiz

Sent: Friday, June 05, 2009 9:20 AM

To: RD-USA

Subject: 80% of Kellogg cereals will have at least 3 grams of fiber

per serving

..

[Guest guest]

There are two ways of looking at this move by Kellogg's.

On the one side: It shows that a food manufacturer is willing to listen to

what people want in their food products. So, if we can keep the cry for

more nutrition in food products, food manufacturers will eventually listen.

On the other side: Food manufacturers will add an ingredient to a food so

they can splash across the packaging that the particular food now contains a

particular nutrient. It may be that there isn't enough of that nutrient to

make a huge impact on overall nutrition, but it becomes a marketing ploy.

The same thing goes for using stevia in products. It is a " natural "

sweetener so that a product can advertise it contains all " natural "

ingredients. But does this make it a " healthy " product?

I think we're seeing a little bit of both sides.

Regards,

a

a Schwartz Wennik, M.S., R.D.

Nutrition Consultant, Culinary Nutritionist, Author, Freelance writer,

Speaker, Spokesperson, MBTI specialist

PHONE:

EMAIL: robertajw@...

WEBSITES: <http://www.spinarecipe.com/> www.spinarecipe.com - Healthy

Cooking Your Way!

<http://www.advantagediets.com/>

www.advantagediets.com - Top 3 Most Effective Ways to Lose Weight

BOOKS: Is Your Personality Type Making You Fat? (based on the

Myers-Briggs Type Indicator)

Drawing the Line on Calories, Carbs, and Fat

(connect-the-dots approach food diary)

BLOGS: www.spinarecipe.com/blog

www.blog.advantagediets.com

<http://www.blog.advantagediets.com/>

SOCIAL

NETWORKS: http://twitter.com/spinarecipe_com

<http://www.linkedin.com/in/spinarecipe>

http://www.linkedin.com/in/spinarecipe

ADDRESS: HealthPro

P.O. Box 83

Lynnwood, Washington 98046

_____

From: rd-usa [mailto:rd-usa ] On Behalf Of hl

brewer

Sent: Friday, June 05, 2009 8:53 PM

To: rd-usa

Subject: RE: 80% of Kellogg cereals will have at least 3 grams of

fiber per serving

As I blogged a little about the article - it's still Sugar-Sweetened

Processed food. I would rather see parents teaching/leading by example and

chosing real food sources of fiber. I still can't recommend Froot Loops

except in extreme cases of behavioral issues where bright sweet colors are

required just to get a child to eat anything (I had a case like that once).

This was one of the few sources of grains that were acceptable.

Holly Lee Brewer, MS RD CDE

Pediatric Dietitian, Diabetes Educator

Medical Nutrition Therapist, Las Vegas, NV

http://hlbrewer. <http://hlbrewer.blogspot.com> blogspot.com

http://hollyinbalad <http://hollyinbalad.blogspot.com> .blogspot.com

From: a Wennik <advantagediets.

<mailto:advantagediets.com%40comcast.net> com@...>

Subject: RE: 80% of Kellogg cereals will have at least 3 grams of

fiber per serving

To: rd-usayahoogroups (DOT) <mailto:rd-usa%40yahoogroups.com> com

Date: Friday, June 5, 2009, 11:43 AM

But is this fiber going to be inulin or insoluble fiber?

Regards,

a

a Schwartz Wennik, M.S., R.D.

Nutrition Consultant, Culinary Nutritionist, Author, Freelance writer,

Speaker, Spokesperson, MBTI specialist

_____

From: rd-usayahoogroups (DOT) com [mailto:rd-usayahoogroups (DOT) com] On Behalf Of

Ortiz

Sent: Friday, June 05, 2009 9:20 AM

To: RD-USA

Subject: 80% of Kellogg cereals will have at least 3 grams of fiber

per serving

..

[Guest guest]

There are two ways of looking at this move by Kellogg's.

On the one side: It shows that a food manufacturer is willing to listen to

what people want in their food products. So, if we can keep the cry for

more nutrition in food products, food manufacturers will eventually listen.

On the other side: Food manufacturers will add an ingredient to a food so

they can splash across the packaging that the particular food now contains a

particular nutrient. It may be that there isn't enough of that nutrient to

make a huge impact on overall nutrition, but it becomes a marketing ploy.

The same thing goes for using stevia in products. It is a " natural "

sweetener so that a product can advertise it contains all " natural "

ingredients. But does this make it a " healthy " product?

I think we're seeing a little bit of both sides.

Regards,

a

a Schwartz Wennik, M.S., R.D.

Nutrition Consultant, Culinary Nutritionist, Author, Freelance writer,

Speaker, Spokesperson, MBTI specialist

PHONE:

EMAIL: robertajw@...

WEBSITES: <http://www.spinarecipe.com/> www.spinarecipe.com - Healthy

Cooking Your Way!

<http://www.advantagediets.com/>

www.advantagediets.com - Top 3 Most Effective Ways to Lose Weight

BOOKS: Is Your Personality Type Making You Fat? (based on the

Myers-Briggs Type Indicator)

Drawing the Line on Calories, Carbs, and Fat

(connect-the-dots approach food diary)

BLOGS: www.spinarecipe.com/blog

www.blog.advantagediets.com

<http://www.blog.advantagediets.com/>

SOCIAL

NETWORKS: http://twitter.com/spinarecipe_com

<http://www.linkedin.com/in/spinarecipe>

http://www.linkedin.com/in/spinarecipe

ADDRESS: HealthPro

P.O. Box 83

Lynnwood, Washington 98046

_____

From: rd-usa [mailto:rd-usa ] On Behalf Of hl

brewer

Sent: Friday, June 05, 2009 8:53 PM

To: rd-usa

Subject: RE: 80% of Kellogg cereals will have at least 3 grams of

fiber per serving

As I blogged a little about the article - it's still Sugar-Sweetened

Processed food. I would rather see parents teaching/leading by example and

chosing real food sources of fiber. I still can't recommend Froot Loops

except in extreme cases of behavioral issues where bright sweet colors are

required just to get a child to eat anything (I had a case like that once).

This was one of the few sources of grains that were acceptable.

Holly Lee Brewer, MS RD CDE

Pediatric Dietitian, Diabetes Educator

Medical Nutrition Therapist, Las Vegas, NV

http://hlbrewer. <http://hlbrewer.blogspot.com> blogspot.com

http://hollyinbalad <http://hollyinbalad.blogspot.com> .blogspot.com

From: a Wennik <advantagediets.

<mailto:advantagediets.com%40comcast.net> com@...>

Subject: RE: 80% of Kellogg cereals will have at least 3 grams of

fiber per serving

To: rd-usayahoogroups (DOT) <mailto:rd-usa%40yahoogroups.com> com

Date: Friday, June 5, 2009, 11:43 AM

But is this fiber going to be inulin or insoluble fiber?

Regards,

a

a Schwartz Wennik, M.S., R.D.

Nutrition Consultant, Culinary Nutritionist, Author, Freelance writer,

Speaker, Spokesperson, MBTI specialist

_____

From: rd-usayahoogroups (DOT) com [mailto:rd-usayahoogroups (DOT) com] On Behalf Of

Ortiz

Sent: Friday, June 05, 2009 9:20 AM

To: RD-USA

Subject: 80% of Kellogg cereals will have at least 3 grams of fiber

per serving

..

[Guest guest]

Was anyone else upset to see the full page ad for TRUVIA in the recent ADA

Times.

________________________________

To: rd-usa

Sent: Saturday, June 6, 2009 11:38:36 AM

Subject: RE: 80% of Kellogg cereals will have at least 3 grams of fiber

per serving

There are two ways of looking at this move by Kellogg's.

On the one side: It shows that a food manufacturer is willing to listen to

what people want in their food products. So, if we can keep the cry for

more nutrition in food products, food manufacturers will eventually listen.

On the other side: Food manufacturers will add an ingredient to a food so

they can splash across the packaging that the particular food now contains a

particular nutrient. It may be that there isn't enough of that nutrient to

make a huge impact on overall nutrition, but it becomes a marketing ploy.

The same thing goes for using stevia in products. It is a " natural "

sweetener so that a product can advertise it contains all " natural "

ingredients. But does this make it a " healthy " product?

I think we're seeing a little bit of both sides.

Regards,

a

a Schwartz Wennik, M.S., R.D.

Nutrition Consultant, Culinary Nutritionist, Author, Freelance writer,

Speaker, Spokesperson, MBTI specialist

PHONE:

EMAIL: robertajw@spinareci pe.com

WEBSITES: <http://www.spinarecipe.com/> www.spinarecipe. com - Healthy

Cooking Your Way!

<http://www.advantagediets.com/>

www.advantagediets. com - Top 3 Most Effective Ways to Lose Weight

BOOKS: Is Your Personality Type Making You Fat? (based on the

Myers-Briggs Type Indicator)

Drawing the Line on Calories, Carbs, and Fat

(connect-the- dots approach food diary)

BLOGS: www.spinarecipe. com/blog

www.blog.advantaged iets.com

<http://www.blog. advantagediets. com/>

SOCIAL

NETWORKS: http://twitter. com/spinarecipe_ com

<http://www.linkedin.com/in/spinarecipe>

http://www.linkedin .com/in/spinarec ipe

ADDRESS: HealthPro

P.O. Box 83

Lynnwood, Washington 98046

_____

From: rd-usayahoogroups (DOT) com [mailto:rd-usayahoogroups (DOT) com] On Behalf Of hl

brewer

Sent: Friday, June 05, 2009 8:53 PM

To: rd-usayahoogroups (DOT) com

Subject: RE: 80% of Kellogg cereals will have at least 3 grams of

fiber per serving

As I blogged a little about the article - it's still Sugar-Sweetened

Processed food. I would rather see parents teaching/leading by example and

chosing real food sources of fiber. I still can't recommend Froot Loops

except in extreme cases of behavioral issues where bright sweet colors are

required just to get a child to eat anything (I had a case like that once).

This was one of the few sources of grains that were acceptable.

Holly Lee Brewer, MS RD CDE

Pediatric Dietitian, Diabetes Educator

Medical Nutrition Therapist, Las Vegas, NV

http://hlbrewer. <http://hlbrewer. blogspot. com> blogspot.com

http://hollyinbalad <http://hollyinbalad .blogspot. com> .blogspot.com

From: a Wennik <advantagediets.

<mailto:advantagedi ets.com%40comcas t.net> comcomcast (DOT) net>

Subject: RE: 80% of Kellogg cereals will have at least 3 grams of

fiber per serving

To: rd-usayahoogroups (DOT) <mailto:rd-usa% 40yahoogroups. com> com

Date: Friday, June 5, 2009, 11:43 AM

But is this fiber going to be inulin or insoluble fiber?

Regards,

a

a Schwartz Wennik, M.S., R.D.

Nutrition Consultant, Culinary Nutritionist, Author, Freelance writer,

Speaker, Spokesperson, MBTI specialist

_____

From: rd-usayahoogroups (DOT) com [mailto:rd-usa@ yahoogroups. com] On Behalf Of

Ortiz

Sent: Friday, June 05, 2009 9:20 AM

To: RD-USA

Subject: 80% of Kellogg cereals will have at least 3 grams of fiber

per serving

..

[Guest guest]

Was anyone else upset to see the full page ad for TRUVIA in the recent ADA

Times.

________________________________

To: rd-usa

Sent: Saturday, June 6, 2009 11:38:36 AM

Subject: RE: 80% of Kellogg cereals will have at least 3 grams of fiber

per serving

There are two ways of looking at this move by Kellogg's.

On the one side: It shows that a food manufacturer is willing to listen to

what people want in their food products. So, if we can keep the cry for

more nutrition in food products, food manufacturers will eventually listen.

On the other side: Food manufacturers will add an ingredient to a food so

they can splash across the packaging that the particular food now contains a

particular nutrient. It may be that there isn't enough of that nutrient to

make a huge impact on overall nutrition, but it becomes a marketing ploy.

The same thing goes for using stevia in products. It is a " natural "

sweetener so that a product can advertise it contains all " natural "

ingredients. But does this make it a " healthy " product?

I think we're seeing a little bit of both sides.

Regards,

a

a Schwartz Wennik, M.S., R.D.

Nutrition Consultant, Culinary Nutritionist, Author, Freelance writer,

Speaker, Spokesperson, MBTI specialist

PHONE:

EMAIL: robertajw@spinareci pe.com

WEBSITES: <http://www.spinarecipe.com/> www.spinarecipe. com - Healthy

Cooking Your Way!

<http://www.advantagediets.com/>

www.advantagediets. com - Top 3 Most Effective Ways to Lose Weight

BOOKS: Is Your Personality Type Making You Fat? (based on the

Myers-Briggs Type Indicator)

Drawing the Line on Calories, Carbs, and Fat

(connect-the- dots approach food diary)

BLOGS: www.spinarecipe. com/blog

www.blog.advantaged iets.com

<http://www.blog. advantagediets. com/>

SOCIAL

NETWORKS: http://twitter. com/spinarecipe_ com

<http://www.linkedin.com/in/spinarecipe>

http://www.linkedin .com/in/spinarec ipe

ADDRESS: HealthPro

P.O. Box 83

Lynnwood, Washington 98046

_____

From: rd-usayahoogroups (DOT) com [mailto:rd-usayahoogroups (DOT) com] On Behalf Of hl

brewer

Sent: Friday, June 05, 2009 8:53 PM

To: rd-usayahoogroups (DOT) com

Subject: RE: 80% of Kellogg cereals will have at least 3 grams of

fiber per serving

As I blogged a little about the article - it's still Sugar-Sweetened

Processed food. I would rather see parents teaching/leading by example and

chosing real food sources of fiber. I still can't recommend Froot Loops

except in extreme cases of behavioral issues where bright sweet colors are

required just to get a child to eat anything (I had a case like that once).

This was one of the few sources of grains that were acceptable.

Holly Lee Brewer, MS RD CDE

Pediatric Dietitian, Diabetes Educator

Medical Nutrition Therapist, Las Vegas, NV

http://hlbrewer. <http://hlbrewer. blogspot. com> blogspot.com

http://hollyinbalad <http://hollyinbalad .blogspot. com> .blogspot.com

From: a Wennik <advantagediets.

<mailto:advantagedi ets.com%40comcas t.net> comcomcast (DOT) net>

Subject: RE: 80% of Kellogg cereals will have at least 3 grams of

fiber per serving

To: rd-usayahoogroups (DOT) <mailto:rd-usa% 40yahoogroups. com> com

Date: Friday, June 5, 2009, 11:43 AM

But is this fiber going to be inulin or insoluble fiber?

Regards,

a

a Schwartz Wennik, M.S., R.D.

Nutrition Consultant, Culinary Nutritionist, Author, Freelance writer,

Speaker, Spokesperson, MBTI specialist

_____

From: rd-usayahoogroups (DOT) com [mailto:rd-usa@ yahoogroups. com] On Behalf Of

Ortiz

Sent: Friday, June 05, 2009 9:20 AM

To: RD-USA

Subject: 80% of Kellogg cereals will have at least 3 grams of fiber

per serving

..

[Guest guest]

I saw an ad via internet but got a little concerned about having to

sign a non discloser statement if I want to know the ingredients. That

just sent red flags up all over the place. I am not sure I can

recommend a product I can disclose the ingredients of.

Jackie Chase RD

Dillingham AK

>

>

> Was anyone else upset to see the full page ad for TRUVIA in the

> recent ADA Times.

>

> ________________________________

>

> To: rd-usa

> Sent: Saturday, June 6, 2009 11:38:36 AM

> Subject: RE: 80% of Kellogg cereals will have at least 3

> grams of fiber per serving

>

> .

>

>

>

[Guest guest]

Interesting string on ADA's allowing an ad for Truvia. Madalyn, you sound

like Truvia is a bad thing and that ADA shouldn't be showing its support by

allowing Truvia to advertise in the journal. What are your feelings about

stevia? It is a natural sweetener that finally got FDA approval. It's a

sweetener that has been used since pre-Columbian times. Isn't that enough

proof that it is safe? Or are you afraid of side effects from stevia?

Is advertising Truvia any different than advertising yogurt with probiotics?

Money is to be made in either case. And maybe that's what this all comes

down to. Should ADA be allowing companies to advertise in the journal

because by allowing it, it shows ADA supports the product? Should we as an

organization be backed by food companies, which can be seen by people as

statements from ADA being biased or influenced by those companies? It's a

similar ethical question of being in a position to both recommend something

and also sell it.

Regards,

a

a Schwartz Wennik, M.S., R.D.

Nutrition Consultant, Culinary Nutritionist, Author, Freelance writer,

Speaker, Spokesperson, MBTI specialist

PHONE:

EMAIL: robertajw@...

WEBSITES: <http://www.spinarecipe.com/> www.spinarecipe.com - Healthy

Cooking Your Way!

<http://www.advantagediets.com/>

www.advantagediets.com - Top 3 Most Effective Ways to Lose Weight

BOOKS: Is Your Personality Type Making You Fat? (based on the

Myers-Briggs Type Indicator)

Drawing the Line on Calories, Carbs, and Fat

(connect-the-dots approach food diary)

BLOGS: www.spinarecipe.com/blog

www.blog.advantagediets.com

<http://www.blog.advantagediets.com/>

SOCIAL

NETWORKS: http://twitter.com/spinarecipe_com

<http://www.linkedin.com/in/spinarecipe>

http://www.linkedin.com/in/spinarecipe

ADDRESS: HealthPro

P.O. Box 83

Lynnwood, Washington 98046

_____

From: rd-usa [mailto:rd-usa ] On Behalf Of

Jackie Chase

Sent: Sunday, June 07, 2009 10:55 AM

To: rd-usa

Subject: Re: 80% of Kellogg cereals will have at least 3 grams of

fiber per serving

I saw an ad via internet but got a little concerned about having to

sign a non discloser statement if I want to know the ingredients. That

just sent red flags up all over the place. I am not sure I can

recommend a product I can disclose the ingredients of.

Jackie Chase RD

Dillingham AK

>

>

> Was anyone else upset to see the full page ad for TRUVIA in the

> recent ADA Times.

>

> ________________________________

> From: a Wennik <advantagediets.

<mailto:advantagediets.com%40comcast.net> com@...>

> To: rd-usayahoogroups (DOT) <mailto:rd-usa%40yahoogroups.com> com

> Sent: Saturday, June 6, 2009 11:38:36 AM

> Subject: RE: 80% of Kellogg cereals will have at least 3

> grams of fiber per serving

>

> .

>

>

>

[Guest guest]

a,

Yes, I am concerned about ADA influencing the public (including RD's) by

accepting advertising for  products that may be of questionable nutritional

value.

Madalyn

 

________________________________

To: rd-usa

Sent: Wednesday, June 10, 2009 6:23:12 PM

Subject: RE: 80% of Kellogg cereals will have at least 3 grams of fiber

per serving

Interesting string on ADA's allowing an ad for Truvia. Madalyn, you sound

like Truvia is a bad thing and that ADA shouldn't be showing its support by

allowing Truvia to advertise in the journal. What are your feelings about

stevia? It is a natural sweetener that finally got FDA approval. It's a

sweetener that has been used since pre-Columbian times. Isn't that enough

proof that it is safe? Or are you afraid of side effects from stevia?

Is advertising Truvia any different than advertising yogurt with probiotics?

Money is to be made in either case. And maybe that's what this all comes

down to. Should ADA be allowing companies to advertise in the journal

because by allowing it, it shows ADA supports the product? Should we as an

organization be backed by food companies, which can be seen by people as

statements from ADA being biased or influenced by those companies? It's a

similar ethical question of being in a position to both recommend something

and also sell it.

Regards,

a

a Schwartz Wennik, M.S., R.D.

Nutrition Consultant, Culinary Nutritionist, Author, Freelance writer,

Speaker, Spokesperson, MBTI specialist

PHONE:

EMAIL: robertajw@spinareci pe.com

WEBSITES: <http://www.spinarecipe.com/> www.spinarecipe. com - Healthy

Cooking Your Way!

<http://www.advantagediets.com/>

www.advantagediets. com - Top 3 Most Effective Ways to Lose Weight

BOOKS: Is Your Personality Type Making You Fat? (based on the

Myers-Briggs Type Indicator)

Drawing the Line on Calories, Carbs, and Fat

(connect-the- dots approach food diary)

BLOGS: www.spinarecipe. com/blog

www.blog.advantaged iets.com

<http://www.blog. advantagediets. com/>

SOCIAL

NETWORKS: http://twitter. com/spinarecipe_ com

<http://www.linkedin.com/in/spinarecipe>

http://www.linkedin .com/in/spinarec ipe

ADDRESS: HealthPro

P.O. Box 83

Lynnwood, Washington 98046

_____

From: rd-usayahoogroups (DOT) com [mailto:rd-usayahoogroups (DOT) com] On Behalf Of

Jackie Chase

Sent: Sunday, June 07, 2009 10:55 AM

To: rd-usayahoogroups (DOT) com

Subject: Re: 80% of Kellogg cereals will have at least 3 grams of

fiber per serving

I saw an ad via internet but got a little concerned about having to

sign a non discloser statement if I want to know the ingredients. That

just sent red flags up all over the place. I am not sure I can

recommend a product I can disclose the ingredients of.

Jackie Chase RD

Dillingham AK

>

>

> Was anyone else upset to see the full page ad for TRUVIA in the

> recent ADA Times.

>

> ____________ _________ _________ __

> From: a Wennik <advantagediets.

<mailto:advantagedi ets.com%40comcas t.net> comcomcast (DOT) net>

> To: rd-usayahoogroups (DOT) <mailto:rd-usa% 40yahoogroups. com> com

> Sent: Saturday, June 6, 2009 11:38:36 AM

> Subject: RE: 80% of Kellogg cereals will have at least 3

> grams of fiber per serving

>

> .

>

>

>

[Guest guest]

The problem is ADA isn't going to stop accepting backing from food

companies, if for no other reason than the organization's survival. Do you

think that ADA has become a " bureaucracy " ? My husband once told me a

definition of bureaucracy he saw in his work. When the purpose of an

organization becomes self-survival rather than its original mission, it has

become a bureaucracy. However, there is a fine line between survival and

funding to get your message out. Where is ADA on this continuum?

Regards,

a

a Schwartz Wennik, M.S., R.D.

Nutrition Consultant, Culinary Nutritionist, Author, Freelance writer,

Speaker, Spokesperson, MBTI specialist

PHONE:

EMAIL: robertajw@...

WEBSITES: <http://www.spinarecipe.com/> www.spinarecipe.com - Healthy

Cooking Your Way!

<http://www.advantagediets.com/>

www.advantagediets.com - Top 3 Most Effective Ways to Lose Weight

BOOKS: Is Your Personality Type Making You Fat? (based on the

Myers-Briggs Type Indicator)

Drawing the Line on Calories, Carbs, and Fat

(connect-the-dots approach food diary)

BLOGS: www.spinarecipe.com/blog

www.blog.advantagediets.com

<http://www.blog.advantagediets.com/>

SOCIAL

NETWORKS: http://twitter.com/spinarecipe_com

<http://www.linkedin.com/in/spinarecipe>

http://www.linkedin.com/in/spinarecipe

ADDRESS: HealthPro

P.O. Box 83

Lynnwood, Washington 98046

_____

From: rd-usa [mailto:rd-usa ] On Behalf Of

Madalyn Friedberg

Sent: Thursday, June 11, 2009 2:41 PM

To: rd-usa

Subject: Re: 80% of Kellogg cereals will have at least 3 grams of

fiber per serving

a,

Yes, I am concerned about ADA influencing the public (including RD's) by

accepting advertising for products that may be of questionable nutritional

value.

Madalyn

________________________________

From: a Wennik <advantagediets.

<mailto:advantagediets.com%40comcast.net> com@...>

To: rd-usayahoogroups (DOT) <mailto:rd-usa%40yahoogroups.com> com

Sent: Wednesday, June 10, 2009 6:23:12 PM

Subject: RE: 80% of Kellogg cereals will have at least 3 grams of

fiber per serving

Interesting string on ADA's allowing an ad for Truvia. Madalyn, you sound

like Truvia is a bad thing and that ADA shouldn't be showing its support by

allowing Truvia to advertise in the journal. What are your feelings about

stevia? It is a natural sweetener that finally got FDA approval. It's a

sweetener that has been used since pre-Columbian times. Isn't that enough

proof that it is safe? Or are you afraid of side effects from stevia?

Is advertising Truvia any different than advertising yogurt with probiotics?

Money is to be made in either case. And maybe that's what this all comes

down to. Should ADA be allowing companies to advertise in the journal

because by allowing it, it shows ADA supports the product? Should we as an

organization be backed by food companies, which can be seen by people as

statements from ADA being biased or influenced by those companies? It's a

similar ethical question of being in a position to both recommend something

and also sell it.

Regards,

a

a Schwartz Wennik, M.S., R.D.

Nutrition Consultant, Culinary Nutritionist, Author, Freelance writer,

Speaker, Spokesperson, MBTI specialist

PHONE:

EMAIL: robertajw@spinareci pe.com

WEBSITES: <http://www.spinarec <http://www.spinarecipe.com/> ipe.com/>

www.spinarecipe. com - Healthy

Cooking Your Way!

<http://www.advantag <http://www.advantagediets.com/> ediets.com/>

www.advantagediets. com - Top 3 Most Effective Ways to Lose Weight

BOOKS: Is Your Personality Type Making You Fat? (based on the

Myers-Briggs Type Indicator)

Drawing the Line on Calories, Carbs, and Fat

(connect-the- dots approach food diary)

BLOGS: www.spinarecipe. com/blog

www.blog.advantaged iets.com

<http://www.blog. advantagediets. com/>

SOCIAL

NETWORKS: http://twitter. com/spinarecipe_ com

<http://www.linkedin <http://www.linkedin.com/in/spinarecipe>

..com/in/spinarecipe>

http://www.linkedin .com/in/spinarec ipe

ADDRESS: HealthPro

P.O. Box 83

Lynnwood, Washington 98046

_____

From: rd-usayahoogroups (DOT) com [mailto:rd-usayahoogroups (DOT) com] On Behalf Of

Jackie Chase

Sent: Sunday, June 07, 2009 10:55 AM

To: rd-usayahoogroups (DOT) com

Subject: Re: 80% of Kellogg cereals will have at least 3 grams of

fiber per serving

I saw an ad via internet but got a little concerned about having to

sign a non discloser statement if I want to know the ingredients. That

just sent red flags up all over the place. I am not sure I can

recommend a product I can disclose the ingredients of.

Jackie Chase RD

Dillingham AK

>

>

> Was anyone else upset to see the full page ad for TRUVIA in the

> recent ADA Times.

>

> ____________ _________ _________ __

> From: a Wennik <advantagediets.

<mailto:advantagedi ets.com%40comcas t.net> comcomcast (DOT) net>

> To: rd-usayahoogroups (DOT) <mailto:rd-usa% 40yahoogroups. com> com

> Sent: Saturday, June 6, 2009 11:38:36 AM

> Subject: RE: 80% of Kellogg cereals will have at least 3

> grams of fiber per serving

>

> .

>

>

>

[Guest guest]

The problem is ADA isn't going to stop accepting backing from food

companies, if for no other reason than the organization's survival. Do you

think that ADA has become a " bureaucracy " ? My husband once told me a

definition of bureaucracy he saw in his work. When the purpose of an

organization becomes self-survival rather than its original mission, it has

become a bureaucracy. However, there is a fine line between survival and

funding to get your message out. Where is ADA on this continuum?

Regards,

a

a Schwartz Wennik, M.S., R.D.

Nutrition Consultant, Culinary Nutritionist, Author, Freelance writer,

Speaker, Spokesperson, MBTI specialist

PHONE:

EMAIL: robertajw@...

WEBSITES: <http://www.spinarecipe.com/> www.spinarecipe.com - Healthy

Cooking Your Way!

<http://www.advantagediets.com/>

www.advantagediets.com - Top 3 Most Effective Ways to Lose Weight

BOOKS: Is Your Personality Type Making You Fat? (based on the

Myers-Briggs Type Indicator)

Drawing the Line on Calories, Carbs, and Fat

(connect-the-dots approach food diary)

BLOGS: www.spinarecipe.com/blog

www.blog.advantagediets.com

<http://www.blog.advantagediets.com/>

SOCIAL

NETWORKS: http://twitter.com/spinarecipe_com

<http://www.linkedin.com/in/spinarecipe>

http://www.linkedin.com/in/spinarecipe

ADDRESS: HealthPro

P.O. Box 83

Lynnwood, Washington 98046

_____

From: rd-usa [mailto:rd-usa ] On Behalf Of

Madalyn Friedberg

Sent: Thursday, June 11, 2009 2:41 PM

To: rd-usa

Subject: Re: 80% of Kellogg cereals will have at least 3 grams of

fiber per serving

a,

Yes, I am concerned about ADA influencing the public (including RD's) by

accepting advertising for products that may be of questionable nutritional

value.

Madalyn

________________________________

From: a Wennik <advantagediets.

<mailto:advantagediets.com%40comcast.net> com@...>

To: rd-usayahoogroups (DOT) <mailto:rd-usa%40yahoogroups.com> com

Sent: Wednesday, June 10, 2009 6:23:12 PM

Subject: RE: 80% of Kellogg cereals will have at least 3 grams of

fiber per serving

Interesting string on ADA's allowing an ad for Truvia. Madalyn, you sound

like Truvia is a bad thing and that ADA shouldn't be showing its support by

allowing Truvia to advertise in the journal. What are your feelings about

stevia? It is a natural sweetener that finally got FDA approval. It's a

sweetener that has been used since pre-Columbian times. Isn't that enough

proof that it is safe? Or are you afraid of side effects from stevia?

Is advertising Truvia any different than advertising yogurt with probiotics?

Money is to be made in either case. And maybe that's what this all comes

down to. Should ADA be allowing companies to advertise in the journal

because by allowing it, it shows ADA supports the product? Should we as an

organization be backed by food companies, which can be seen by people as

statements from ADA being biased or influenced by those companies? It's a

similar ethical question of being in a position to both recommend something

and also sell it.

Regards,

a

a Schwartz Wennik, M.S., R.D.

Nutrition Consultant, Culinary Nutritionist, Author, Freelance writer,

Speaker, Spokesperson, MBTI specialist

PHONE:

EMAIL: robertajw@spinareci pe.com

WEBSITES: <http://www.spinarec <http://www.spinarecipe.com/> ipe.com/>

www.spinarecipe. com - Healthy

Cooking Your Way!

<http://www.advantag <http://www.advantagediets.com/> ediets.com/>

www.advantagediets. com - Top 3 Most Effective Ways to Lose Weight

BOOKS: Is Your Personality Type Making You Fat? (based on the

Myers-Briggs Type Indicator)

Drawing the Line on Calories, Carbs, and Fat

(connect-the- dots approach food diary)

BLOGS: www.spinarecipe. com/blog

www.blog.advantaged iets.com

<http://www.blog. advantagediets. com/>

SOCIAL

NETWORKS: http://twitter. com/spinarecipe_ com

<http://www.linkedin <http://www.linkedin.com/in/spinarecipe>

..com/in/spinarecipe>

http://www.linkedin .com/in/spinarec ipe

ADDRESS: HealthPro

P.O. Box 83

Lynnwood, Washington 98046

_____

From: rd-usayahoogroups (DOT) com [mailto:rd-usayahoogroups (DOT) com] On Behalf Of

Jackie Chase

Sent: Sunday, June 07, 2009 10:55 AM

To: rd-usayahoogroups (DOT) com

Subject: Re: 80% of Kellogg cereals will have at least 3 grams of

fiber per serving

I saw an ad via internet but got a little concerned about having to

sign a non discloser statement if I want to know the ingredients. That

just sent red flags up all over the place. I am not sure I can

recommend a product I can disclose the ingredients of.

Jackie Chase RD

Dillingham AK

>

>

> Was anyone else upset to see the full page ad for TRUVIA in the

> recent ADA Times.

>

> ____________ _________ _________ __

> From: a Wennik <advantagediets.

<mailto:advantagedi ets.com%40comcas t.net> comcomcast (DOT) net>

> To: rd-usayahoogroups (DOT) <mailto:rd-usa% 40yahoogroups. com> com

> Sent: Saturday, June 6, 2009 11:38:36 AM

> Subject: RE: 80% of Kellogg cereals will have at least 3

> grams of fiber per serving

>

> .

>

>

>