Tropicana Introduces Tropicana Tropolis™ to Squeeze More Fruit into Kids’ Daily Diets

[Guest guest]

I noticed in the announcement that they asked dietitians...wonder what the

cost will be?

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Tropicana Products, Inc., a division of PepsiCo, Inc. (NYSE: PEP), announced

it is testing a new portable kids snack called Tropicana Tropolis™ – a

smooth blend of real squeezable fruit, packed with nutrition, designed for

kids. America’s iconic juice brand for more than 50 years, Tropicana created

this innovative new food line to help moms squeeze the goodness of fruit

into kids’ daily diets by making fruit fun.

With challenges in mind that moms and kids face when it comes to consuming

enough fruits and vegetables, Tropicana worked with moms, kids and health

experts including dietitians and pediatricians to develop this healthy,

delicious, lunchbox and grab-and-go snack. Price, availability and

convenience are the three main barriers for moms when it comes to squeezing

fruits and vegetables into everyday routines, leaving Americans, including

children, short on the five to 13 fruit and vegetable servings recommended

for everyday consumption¹.

*Made with Moms in Mind*

The brand believes the fruit goodness, nutrition and portion size of

Tropicana Tropolis will have mom appeal. It boasts a smooth blend of real

squeezable fruit, is a good source of fiber, and offers 100 percent of the

recommended daily value of vitamin C, with no added sugars, artificial

sweeteners or high fructose corn syrup; and no artificial flavors, colors or

preservatives. Tropicana Tropolis aims to deliver a fun fruit experience in

a convenient and affordable way.

“Moms have fond memories of Tropicana from their own childhoods, and our

hope is that this new nutritious snack will give them yet another way to

give their children fruit goodness,” said Memo Maquivar, Tropicana vice

president of marketing. “For kids, we want Tropicana Tropolis to be all

about making fruit fun and being drawn into ‘a world of good’.”

*Infused with Fun for Kids*

Tropicana enlisted the help of kids to identify the flavors they like most,

resulting in the sweet and sour Tropicana Tropolis varieties: CherryWorld,

GrapeWorld and AppleWorld. The colorful pouch shows kids a glimpse of a

whole new Tropicana Tropolis World, while an online universe will allow them

to discover the fun in fruit through interactive games. The package is

designed to fit in lunchboxes and small hands for a fun-to-squeeze

experience, while the top easily tears off to make eating independently a

breeze for kids on-the-go.

*Committed to Providing Families with Healthy, Delicious Products*

The Tropicana Tropolis introduction is the latest addition to the expanding

“Good for You” product portfolio from PepsiCo. As a corporation, PepsiCo is

dedicated to encouraging people to live healthier lives by addressing

consumers’ needs for wholesome, great-tasting and authentically nutritious

products. Tropicana Tropolis comes on the heels of Tropicana’s successful

2009 debut of Trop50, a line of nutritious juice drinks with 50 percent less

sugar and calories, and no artificial sweeteners.

*Where Families Can Find Tropicana Tropolis*

Tropicana Tropolis will be available in select stores in limited markets

beginning late January 2011. If successful, expanded distribution is

expected in 2012.

*About Tropicana Products, Inc.*

Tropicana Products, Inc., a division of PepsiCo, Inc., is the leading

producer and marketer of branded fruit juices. Tropicana markets its

products in the U.S. under a variety of brand names, including the Tropicana

not-from-concentrate line of juices: Dole® juices and juice blends;

Tropicana® Juices, Trop50 and Tropicana Twister® juice beverages. The Dole

brand name is licensed from Dole Food Company, Inc. For more information

about Tropicana, visit Tropicana.com.

LINK<http://eon.businesswire.com/news/eon/20101216006433/en/Tropicana-Introduces\

-Tropicana-Tropolis%E2%84%A2-Squeeze-Fruit-Kids%E2%80%99>

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Ortiz, MS, RD

*The FRUGAL Dietitian* <http://www.thefrugaldietitian.com>

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