FW: Be the Biggest Loser in 2009!

[Guest guest]

Start 2009 as a " loser! "

The hit reality show that made being a " loser " a good thing, presents those

couch potatoes at home a real chance to join in and become " The Biggest Loser. "

NBC's highly rated show, The Biggest Loser teamed with Gaiam, Inc to bring home

viewers fitness accessories and kits that will help them shed the pounds like

their favorite contestants. The new line of exercise products allows anyone to

play at home with the new season and become " The Biggest Loser! "

Below is the press release with additional information, but if you have any

questions, need products samples or images, I can be reached at

spantano@... or .

Best regards,

Shay

FOR IMMEDIATE RELEASE

Contact:

Shay Pantano

spantano@...

GAIAM INC. INTRODUCES NEW THE BIGGEST LOSER BRANDED FITNESS PRODUCTS

Fitness accessories to be featured in the seventh season

premiering January 2009 on NBC

NEW YORK, NY, January 2008 - Gaiam, Inc., a lifestyle media company dedicated to

helping people lead healthier, more rewarding and sustainable lives, today

announced a new line of The Biggest Loser branded fitness accessories and kits.

One of the top-rated shows in NBC's impressive line-up, The Biggest Loser

challenges overweight contestants to lose pounds through comprehensive diet and

exercise. Produced in 25 countries and airing in more than 90 countries, the

series has become a worldwide sensation. The Biggest Loser fitness accessories

will provide fans of the show with key products that can be easily incorporated

into daily work out regimes. The fitness accessories have been licensed through

an agreement with NBC Universal Television, DVD, Music and Consumer Products

Group and Reveille LLC.

" The Biggest Loser is the number one TV fitness brand and inspires people to

achieve weight loss they didn't think was possible, " said Gaiam President of

Entertainment and World Wide Distribution, S. Sondheim. " Gaiam is

excited to provide the core products fitness fans need to shed pounds at home,

alongside their favorite contestants. "

Gaiam's dedication to health, wellness and a safe approach to weight loss is

aligned with The Biggest Loser's vision of healthy weight loss. In keeping with

the immense popularity of the show, Gaiam's Biggest Loser fitness accessories

will be sold in major retailers like Target, Amazon.com, sporting goods stores

and grocery chains like Safeway, Wegmans, and Walgreens.

The Biggest Loser kits are intended for home use, and have been specifically

selected to accompany the workouts featured on the show. Each kit comes with an

instructional poster guide and a measuring tape so fitness enthusiasts can

assess their results at home along with their favorite contestants. The Biggest

Loser assortment of product include: the " Core Advantage Stability Ball Kit "

with stability ball (available in three sizes) and resistance band to improve

flexibility and muscle tone; the " Sculpt and Burn Kit " with weighted water ball

(available in two measurements) and jump rope for added cardio workout;

" Resistance Cords " (available in two resistances) for cardio and strength

training; " Total Body Bands " for total body toning and a fitness mat - a

multi-purpose mat perfect for Yoga, Pilates and floor exercises.

About GAIAM

Gaiam, Inc. (NASDAQ: GAIA) is the leading independent distributor of special

interest programming, with a 72,000 door retail distribution network and 9,000

store in stores. With more than 46 percent of the fitness and wellness market,

Gaiam is dedicated to providing solutions for the many facets of healthy,

eco-conscious living. Since its founding in 1988, Gaiam has grown into a $220

million integrated brand. The company's commitment to quality, coupled with an

innovative approach to merchandising and distribution have allowed it to

dominate the health and wellness category with fitness sensations' Rodney Yee,

Mari Winsor, and Tanja Djelevic. For more information about Gaiam, please visit

www.gaiam.com, or call 1..

About The Biggest Loser

The first reality series where everybody " loses, " The Biggest Loser challenges

and encourages overweight contestants to shed pounds in a safe and recommended

manner through comprehensive diet and exercise as they compete for a grand prize

of $250,000. Hosted by Alison Sweeney (Days of our Lives), the series provides

the contestants with challenges, temptations, weigh-ins and eliminations until

the final contestant remains to claim the title of " the biggest loser. " Each

team works out under the supervision of professional trainers Jillian s

and Bob Harper. The Biggest Loser is a production of Reveille LLC, 25/7

Productions and 3 Ball Productions.

" The Biggest Loser " series has become a worldwide hit airing in over 90

countries and produced in 25 countries. Since its debut in 2004, The Biggest

Loser has grown to become a standalone health and lifestyle brand by developing

tools and products inspired by the show and approved by its doctors and experts.

Anchored by the online, subscription-based extension of the show,

Biggestloserclub.com, The Biggest Loser Meal Plan, The New York Times

best-selling books series, best-selling fitness DVD series, a line of

appliances, fitness equipment, protein supplements and countless other health

and lifestyle based products, The Biggest Loser consumer products program has

generated over $50 million in spending with presence at more than 25,000 major

retailers to date. Check out www.biggestloser.com

<blocked::http://www.biggestloser.com/> for more information.

Reveille

Reveille is a leading independent television studio with a major presence in

scripted and unscripted television and digital entertainment, and a world leader

in creating integrated marketing opportunities for advertisers. Reveille's

scripted entertainment programming includes " The Office " and " Kath and Kim "

(NBC), " Ugly Betty " (ABC) and " The Tudors " (Showtime). The company's roster of

highly successful reality programming includes " The Biggest Loser " , " American

Gladiators " , and " Nashville Star " (NBC), " 30 Days " (FX), " Parental Control "

(MTV) and many more. Through its distribution arm, ShineReveille International,

Reveille distributes its extensive library of high-quality programming, along

with a broad array of programming acquired from independent producers and U.S.

networks, to more than 150 countries.

About NBC Universal Television, DVD, Music and Consumer Products Group

NBC Universal is a leader in providing entertainment programming to the domestic

and international marketplaces. NBC Universal Television DVD, Music, and

Consumer Products Group manages all global ancillary television business

endeavors for the NBC Universal Television Group, including third-party home

entertainment distribution, consumer products, musical soundtracks, special

markets projects and the NBC Universal Online Store.

# # #

Shay Pantano

Krupp Kommunications

636 Avenue of the Americas, Suite 4C

New York, NY 10011

Phone:

Fax:

spantano@...

www.kruppkommunications.com

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