2007 EDITION OF TOYS R US TOY GUIDE FOR DIFFERENTLY-ABLED KIDS

[Guest guest]

SkbRose@... wrote: 2007 EDITION OF TOYS “R†US TOY GUIDE FOR DIFFERENTLY-ABLED KIDS DEBUTS IN STORES NATIONWIDE AND ONLINE Shriver Lends Her Support to Help Parents Find Toys to Empower Children with Physical and Cognitive Disabilities WAYNE, NJ (September 5, 2007) – Today, Toys “R†Us announced the release of the latest edition of the Toys “R†Us Toy Guide for Differently-Abled Kids, a

complimentary toy-selection guide for parents and friends of children with disabilities. The Guide is available in all Toys “R†Us stores nationwide and online at www.Toysrus.com/DifferentlyAbled. This easy-to-use resource, released annually, features specially selected toys that promote the development of children with physical and cognitive disabilities. For more than a decade, parents, friends, caregivers and professionals have relied on the Toys “R†Us Toy Guide for Differently-Abled Kids to help select toys that are suitable for a child’s particular abilities. Featured on the cover of this year’s Guide is Shriver, First Lady of California, who has dedicated much of her life to connecting kids with disabilities to resources that help them lead successful lives. Appearing on the cover with is four-year-old Katelyn , a

remarkable child with Down Syndrome whose favorite pastimes include singing, dancing and playing with her dogs Charlotte and Sierra. “I am so thrilled to join Toys “R†Us in its efforts to bring joy and laughter to children of all abilities through the power of play,†said Shriver, who, in addition to being the First Lady of California, is the mother of four children. “The toys featured throughout the Guide provide a wonderful way to inspire children with special needs, encouraging them to have fun while learning everyday skills.†“The magic of toys and the learning they inspire is never more evident than when in the hands of a differently-abled child,†said Jerry Storch, Chairman and CEO, Toys “R†Us, Inc. “As a company committed to all kids and families, we are proud to offer this unique resource to help parents find toys to empower, uplift and build developmental skills for the special child in their lives.â€

Each year, Toys “R†Us enlists the National Lekotek Center, an independent, nonprofit organization dedicated to children with disabilities, to carefully evaluate and select the products featured in the Guide - toys that best contribute to the development of children with special needs. The Guide includes more than 80 everyday toys for children of all ages, and all items featured in the Guide promote the development of specific skills, such as auditory, language, visual, fine motor, thinking and social skills. Symbols are assigned to each toy so parents can easily identify items that are best suited for their child’s needs. In addition to toy recommendations, the Guide also includes the National Lekotek Center’s “Top Ten Tips for Buying Toys,†a list of questions compiled by Lekotek’s experts to guide people when selecting toys for children with disabilities. This year, the Guide also introduces a new, easy-to-use toy-finder index that lists

toys in separate skill-building categories. This added feature allows users to quickly find and select toys that are appropriate for a child’s specific needs and interests. As part of its ongoing commitment to the Guide, the company has created a new, in-store and online program to further assist customers shopping for toys for differently-abled children. Throughout the month of September, all Toys “R†Us locations across the country will showcase products from the Guide in dedicated in-store boutiques. Additionally, all products in the Guide will be marked with special labels on store shelves so the items are easily identifiable. The company has also expanded the Guide’s online presence by adding a downloadable version on its website, www.Toysrus.com/DifferentlyAbled, so people can browse the Guide from the convenience of their own homes. All

items featured in the Guide are also available on the website. To make the Guide more accessible, the company has increased the number of print copies to 3 million, ensuring the Guide will be available in all Toys “R†Us stores throughout the year. In addition to the National Lekotek Center, this year Toys “R†Us is working with some of the world’s leading special needs organizations to educate the families and communities they serve by providing information about the Guide. These partners include Autism Speaks, Children and Adults with Attention Deficit/Hyperactivity Disorder (CHADD), Muscular Dystrophy Association (MDA), National Association of Special Education Teachers (NASET) and National Down Syndrome Society (NDSS). About Toys "R" Us, Inc. Toys “R†Us is the world’s leading specialty toy retailer. Currently it sells merchandise through more than 1,500 stores, including 586 stores in the U.S. and 700 international toy

stores, which includes licensed and franchise stores, and through its Internet site at www.toysrus.com. Babies “R†Us is the largest baby product specialty store chain in the world and a leader in the juvenile industry, and sells merchandise through 256 stores in the U.S. as well as on the Internet at www.babiesrus.com. Get a sneak peek of the all-new AOL.com.

Park yourself in front of a world of choices in alternative vehicles.Visit the Yahoo! Auto Green Center.