Ajinomoto brands aspartame ‘AminoSweet’

[Guest guest]

This may not be news to anyone but me; however, I hadn't heard it, and

thought maybe others hadn't either. - ne

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Ajinomoto brands aspartame ‘AminoSweet’

Filed by Shaun Weston

http://www.foodbev.com/news/ajinomoto-brands-aspartame-aminosweet

Leading aspartame producer Ajinomoto is launching a new initiative that

will brand the sweetener AminoSweet.

It’s now more than 25 years since products sweetened with aspartame were

first launched in Europe. In this time, the sweetener has transformed

the market for low-calorie and sugar-free foods and drinks and has

become the first choice for many leading brands.

Like other low-calorie sweeteners, aspartame delivers sweetness without

calories, but it’s unique in two ways:

* Aspartame tastes like sugar

* Aspartame is made from two amino acids.

In recent years, there has been more and more focus on the development

of low-calorie foods and drinks that help consumers maintain a healthy

weight and avoid obesity. At the same time, food and drink manufacturers

have become more interested in what their ingredients are made of and

where they come from.

Ajinomoto believes that the time is right to remind the industry that

aspartame tastes just like sugar, and that it’s made from amino acids –

the building blocks of protein that are abundant in our diet.

The name AminoSweet is appealing and memorable. It reflects that

AminoSweet comes from the same amino acids that are abundant in the food

we eat every day.

Source: Ajinomoto

http://www.foodbev.com/news/ajinomoto-brands-aspartame-aminosweet