NY Daily News Coverage of Response to Ransom Notes Campaign

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Friday, December 14, 2007

Psych groups' fury over 'ransom' ads

BY CHRISTINA BOYLE

DAILY NEWS STAFF WRITER

Friday, December 14th 2007, 4:00 AM

<http://www.nydailynews.com/news/galleries/mental_health_ads_push_buttons/mental\

_health_ads_push_buttons.html>[image:

One of the 'ransom note'-style ads targeting Asperger's syndrome. Click for

more

photos.]<http://www.nydailynews.com/news/galleries/mental_health_ads_push_button\

s/mental_health_ads_push_buttons.html>

Warga/News

One of the 'ransom note'-style ads targeting Asperger's syndrome. Click for

more photos.

The words are scrawled in thick black ink and spell out a parent's worst

nightmare: " WE HAVE YOUR SON. "

Others are typed or cut from the pages of a magazine but all contain the

same harrowing message: " This is only the beginning . . . Ignore this and

your kid will pay. "

These " ransom notes " are being plastered all over town as part of a new ad

campaign about the dangers of psychiatric disorders like autism,

attention-deficit/hyperactivity disorder and Asperger's syndrome. They are

causing outrage among many of the groups they are designed to represent -

prompting parents and disability advocates to demand they be taken down.

" I was offended. It's not a helpful way to think about a disorder, " said

a Chew, who has a 10-year-old son with autism. " It makes you feel

like there's some sort of criminal element to the disorder. "

" The child has not been 'taken,' they just need a little extra help, " said

, 26, who has a cousin with autism. " It's basically showing

[parents] they have no control over their child. It's inappropriate. "

The ad campaign is being rolled out over the next four months by the NYU

Child Study Center, which says the posters are designed to highlight the

plight of children who suffer from undiagnosed or untreated psychiatric

problems.

" I understand some people's feelings are hurt. For that, I apologize. It was

never our intention to offend or insult anyone, " said Dr.Harold Koplewicz,

founder and director of the Child Study Center, who says he has also

received e-mails praising the campaign.

" It's harsh and edgy and shocking but I don't think it's nearly as shocking

as the diseases themselves, and the lack of treatment, " he said. " It's time

for psychotic disorders to be equal to physical disorders. "

More than 200 ads will appear on construction sites and kiosks across the

city. Eleven billboards will display the shocking messages and a handful of

newspapers, magazines and Web sites will print the ads, designed for free by

the BBDO agency.

Disability advocates including Not Dead Yet and the Autism Acceptance

Project have united in protest.

" There needs to be recognition that not all attention is good attention, "

said Ari Ne'eman, president of the Autistic Self Advocacy Network who

suffers from Asperger's syndrome.

" The message that this campaign is sending, specifically that children with

disabilities are shells, that somehow we have had our true selves stolen

away or kidnapped ... is one that has a lot of terrible consequences. "

cboyle@...

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