Danone (Dannon) Adverts :-)

[Guest guest]

Danone (Dannon) is a huge international company. So I know that

almost all of our members, who have ever seen one of the company's

yoghurt (yogurt) advertisements, will know what I'm talking about.

I've noticed over the last while that Danone (Dannon) is using all

sorts of made up, scientific sounding, names to market its yoghurt

products.

My favourite is " Bifidus Regularis. " I laugh every time I seem that

commercial :-)

Perhaps I shouldn't chuckle so heartedly though, because Danone

(Dannon) is making a fortune around the world, with its misleading

marketing ploys. They've even gone so far as to trade mark one of

yoghurt's natural bacteria. Sadly, people are falling like flies for

these ads. They're spending a fortune for these overly priced, overly

packaged, overly advertised, yoghurt products.

I went on line to read all the actual ingredients -- sans the

ridiculous names. I found what I was looking for, including all sorts

of sites that have a great time chuckling about the products

ridiculous ingredient names. Wikipedia has gathered up all that

information (minus the chuckles) and put it together for easy

reading. There are lots of interesting links from the original site.

So, before any of you fall for a Danone (Dannon) advertisement, please

read through the following site and perhaps a link or two. If you are

going to eat yoghurt, a good sized tub of some inexpensive, live

culture yoghurt will do you just as well, if not better, than those

claiming to have made up " scientific " ingredients.

Danone's latest advertising reminds me of the original " pro vitamin "

advertisements for hair products. Hair is dead. All the vitamins,

pro or otherwise, are not going to help it one little bit. The other

ingredients may make up a great hair product, but dead hair just isn't

receptive to " vitamin therapy. " :-)

Modern day snake oil salesmen are alive and profiting. Their

advertising is more flamboyant than it was in the days of selling

bottles off of a wagon, but the results are still the same. :-(

http://tinyurl.com/yqd8rs

http://www.bifidusdigestivum.com/

--

Lyndi

Moderator

[Guest guest]

>Lyndi wrote:

>

> My favourite is " Bifidus Regularis. " I laugh every time I seem that

> commercial :-)

>

> Perhaps I shouldn't chuckle so heartedly though, because Danone

> (Dannon) is making a fortune around the world, with its misleading

> marketing ploys.

Lyndi,

You are so right. Look at all the markets that entice us. I love

the commercial where one guy says, " It's on TV so it must be true " .

There is another weight loss product whereas the the announcer says,

" This is only for people who really need to lose weight fast " Can you

imagine the number of people who flock to that ? Anyone else have any

other ?

Bennie

[Guest guest]

Carolyn Eddy wrote:

> I asked my nutritionist about the new activia and after she quit

> laughing she explained this. What a rip off.

I also wonder about their " immune support " little bottle that is

about three dollars. I think it is just vitamins. My poor husband

bought these for me because he wanted to help.

Bennie

[Guest guest]

Bennie wrote:

> I also wonder about their " immune support " little bottle that is

> about three dollars. I think it is just vitamins. My poor husband

> bought these for me because he wanted to help.

And the beat goes on --

If it's a drink, then all it is is gussied up, liquefied yoghurt.

Caveat emptor. The snake oil salesmen are everywhere.

--

Lyndi

[Guest guest]

Carolyn wrote:

> I asked my nutritionist about the new activia and after she quit laughing

> she explained this.

Good thing you had a nutritionist to ask.

That just goes to show how attention getting those sneaky advertisements are

though. It got me looking up the validity of their claims and the source of

their silly names. It got you to ask your nutritionist.

Since " common sense is not so common, " many, many folks won't look up anything

or ask a doctor or nutritionist. They will fall for the " scientific sounding "

adverts and buy the stuff. The real hook is that the ads say to drink/eat the

products every day. If a person has already fallen for the original notion and

bought the product once, the " take it everyday " hook, will send many of them

back to the store over and over again.

Then there's the guilt driving factor in the adverts. For example, Mum is shown

taking the product so she can " stay healthy for her family. "

Horserfeathers! But it sells.

--

Lyndi

[Guest guest]

--- Lyndi wrote:

Then there's the guilt driving factor in the

> adverts. For example, Mum is shown taking the

product so she can " stay healthy for her family. "

Do any of you remember when yogurt, first came on the

market in the 80's. It was going to make us live to be

at least 100.

Just like my Dad used to say " a poor excuse is better

than none. " ha ha

Kaylene

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[Guest guest]

I have to say that I fell for the ad and bought some. Two packs to be exact. I

ate one almost before I took my coat off. This was before I hurt my back. It

was last summer. Anyway, it made me sicker than a dog an I politely returned it

to the store for a complete refund. Buyer beware.

Cheryl V

---------------------------------

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[Guest guest]

Lyndi wrote:

> > Just like my Dad used to say " a poor excuse is better

> > than none. " ha ha

>

> Now there's a line I haven't heard in a long time. <grin>

> --

> Lyndi,

Wow, talk about memories, I got " No excuses " . That is a idea

stopper there. I always had some creative ones to try out.

Oh well, I always talked them in my head : ) Bennie

> _

[Guest guest]

Kaylene wrote:

> I also noted that I have been spelling yoghurt,

> incorrectly. Shame on me for not using my spell check.

>

> I just checked and there are several ways to spell it.

> I'm not quite as demented as I thought.

Yeh. Yanks and most Canucks spell it without the traditional " h. "

Being old school, I still spell it the way the rest of the world does: -)

It was yoghurt when I was 15. 40 years and one country later, it's still

yoghurt.

--

Set in my Spelling Ways

Lyndi