Reporters ignored rumours of Tiger Woods' cheating to avoid upsetting him

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Reporters ignored rumours of Tiger Woods' cheating to avoid upsetting him

People magazine reporter Steve Helling admitted he never followed up stories of

infidelities - nor did any other news organisations.

Stories of Tiger Woods' cheating were well-known for years - but reporters

brushed them aside through fears of being kicked out of his inner-circle.

People magazine reporter Steve Helling admitted he never followed up stories of

infidelities - nor did any other news organisations.

" Over the years, I had heard rumours of Tiger's partying - drunken nights at the

clubs, dirty dancing with other women, phone numbers slipped to pretty blondes -

but I didn't follow up on the tips, " he admitted.

Helling - who has now written a book called Tiger about the scandal - even

claims a Florida club owner who saw Tiger " drinking and dancing with a woman who

wasn't his wife " in 2006 called several magazines with the story.

" No one returned his calls, and the one person he spoke with told him that they

weren't interested in the story, " Helling says.

" It took 13 calculated years to meticulously shape his image - it took two weeks

to destroy it, " he writes.