Famous T.V. Jingles from 80's and 90's

[Guest guest]

Friends,

I have taken this from a blog I read online... This is a listing of

all the famous commercials we had on the telly when we were " younger "

..... when there were mostly black and white TV's and when a TV serial

used to run for 13 episodes, and when watching " Ramayan " on sunday

mornings was the highlight of the Weekend and Chitrahaaar was the

highlight of the weekdays(exceptions were Buniyaad, Humlog and Yeh Jo

hai Zindagi)...this blog reminisces the wonderful ads we had on the

telly in the 80's and 90's .. The original writer did use some

" objectionable " words and I have tried to clean them out.. but

overall, its very very hilarious... brings back memories of childhood

and the ads we watched.....

.....those were the " simpler times "

give me your inputs on the subject and if you remember any more

wonderful ads from the 80's, I am looking forward to hearing

them....!!!

Ameet 1993

******************

In no particular order, here are some very memorable (at least to me)

jingles from 80s ads (INDIAN, " of case " !)

Note: Thanks to many of you who wrote back with ads you remembered,

sorry for not having updated this page since then. Thanks to Ruchi and

Ritwick for bringing this page back into the front of my mind so I

could update it!

Frooti: (Thanks MSS) Did Frooti always come in a mango flavour? Or was

it preceded by Orange Frooti? I'm so confused. Anyway, Mango Frooti

had an original ad with a jingle that ended, " Mango Frooti, fresh and

juicy " Later in the early 90s, this ad was set to the tune of the

then-famous Ice Ice Baby,

" Fresh fresh Frooti, Frooti!

(tin din din din din din)

Fresh fresh Frooti, Frooti!

(tin din din din din din)

Mango Frooti, fresh and juicy!

(YEAH!) "

To this day, you can hear it on board any train: " Ey, thanda Frooti,

cold draaaaaannnnk " . Frooti is still being sold at exorbitant prices

on railway trains by douchebags who take advantage of anyone suffering

from thirst. So much that they will drink even tepid Frooti if it is

available, which is mostly the case. It is never ice cold.

Glucon-C(D): " Glucon-C(D), yeh jaan mein jaan daal de - peete hi! "

variations include: " iske saath ek foot-patti, muft muft muft! "

" Mmm! Santre jaisa mazedaar! " , says the kid who turns into a

superhero. One of the ads features this superhero stuck in a BEST bus

in traffic. The driver is really pissed of and tired and they are

moving real slow and in jerks. Suddenly, our hero clicks his fingers -

Ah, I have an idea! He exits the bus running, and changes into Super

Glucon-D boy or something and gives the driver some Glucon-D. For some

reason, this not only refreshes the driver, it also eases traffic

flow! Was that a metaphor to say that this drink also has a lot of

fiber in it???? I used to love Glucon-D. The orange taste was great.

Almost as good as Orange Rasna.

Tata Namak: Whaaa? You have to advertize for table salt? " Namak ho

Tata ka, Tata namak! " went the jingle.

Captain Cook: Hmm, don't really remember anything about this ad. There

was something funny about it, but what?

[April 07, 2005] I'm going through a vegetable oil/ghee phase here:

Gagan: I don't remember very much except for the phrase, " Khao Gagan,

raho magan! " Was this just Gagan Ghee or was it vegetable oil too? I

think Tiku Talsaniya was in the ad, although I could be wrong. Help?

Postman: Postman brand vegetable oil. Why name an oil after your

friendly neighbourhood mail delivery person? I don't know. These

things used to come in huge blur-coloured plastic cans, I remember. Do

they still make them? The earliest ads didn't have the kid dreaming

about gigantic puris falling onto him from on the table. It didn't

even have the jingle, " Postman... naturally! " But other than these

negative results, I've got jack.

Saffola: One (early) version of this ad features some middle-aged dad

at his daughter's birthday party, he collapses just as they start to

sing Happy Birthday (maybe he just received the bill?) I do remember

his daughter (like any other daughter in ads during the time) was in a

pink dress. Anyway, sounds of an ambulance. Wife with dried tears in

her eyes looking at the camera and saying something about how she

takes her hubby's health seriously now and has switched to Saffola. It

was made from safflower oil, and had the heart logo on the

yellow-coloured plastic can.

Sapan:

Ad 1: Sapan Ghee - No human faces involved. Just a tin of ghee, maybe

a bottle, and the sound of cows mooing. All of a sudden, an

Amitabh-like voice says, " Dadima, aapke haath ka khaana to bas... " and

Dadima's voice says - " Lo, ghee ka kaam, aur dadima ka naam! "

Ad 2: Sapan Rasgulla - A family sings this jingle:

[All of 'em] Shudh Sapan rasgulla, shudh sapan rasgulla!

[Just son] Mmmmm!

[Just mom] Shudhta mein hardam aage

[Just daughter] la la la, la la la la

[All of 'em] Shudh Sapan rasgulla, shudh sapan rasgulla!

Woodwards Gripe Water: [Thanks, Meers!] I hazily remember the mid- or

early-80s version of this ad, it just had a bawling kid in it and a

mom who uses gripe water to stop the kid from... well, griping. The

version that is more famous is definitely the late-80s one: kid

crying. Mom taking care of kid. Grandma walks in. " Kya hua? " " Bachchi

ro rahi thi " " Woodwards Gripe Water dede. Tu jab choti thi, tab tujhe

yehi diya tha maine " . Gramma's Mama walks in. " Kya hua? " ... and like

those Russian stories where the elephant, the chicken, the donkey, the

walrus, the hare, the bear, the cossack, the chipmunk and the squirrel

slowly add onto the rest of the story just to make it longer, this ad

goes from mother to great-great-grandmother. All this to show that WGW

has been around since 1919 or something.

Colgate Tooth Powder: [Thanks to Manish Acharya for a reminder!] Two

versions of the tooth powder ad, both with the same target audience in

mind - country bumpkins who are jocks, apparently. Because, as we all

know, everyone in the cities uses tooth PASTE, not powder! [Note: even

the Dabur Lal Dant-Manjan ad featured a village school - Lekin

masterji, aapke daant?!]

Version one: muscular country bumpkin is out in the yard, with his

weights, in front of a couple of buffalo. [Oh yeah, this ad could also

have been aimed at the Bhaiiya paap-ulasan in Bombay. Same

difference!] As if we aren't already tired of the stereotyping in this

ad, a sati-savitri maa-ke-samaan bhabhi is in the background, either

praying to the Tulsi tree in the aangan or cooking on the choolha or

some other shit that women in villages apparently do.

Bumpkin: Arrey Bhabhi, zara mera doodh-badaam aur koyla dena to!

Bhabhi: Arrey wah, devarji, badan ke doodh-badaam, aur daaton ke liye koyla?!

[scene change, shows graphic of gums and teeth up close]

Voice-over: Khurdare padaarth daaton ki parakh kharaab kar sakte

hain.... [use Colgate Tooth Powder, blah blah blah]

Version two is basically the same as above except the bumpkin

apparently also has a college-going sister. YEAH, RIGHT! As if they

let girls in such a family ever leave the kitchen!

Behna: Bhaiyya, main college jaa rahi hoon

Bhaiyya: Arrey pehle mera doodh-badaam aur koyla to zara dena!

Behna: Wah bhaiyya, badan ke liye doodh-badaam, aur daaton ke liye koyla!?

[same voice-over and stuff]

Bhaiyya: Wah, college jaa ke bahut hoshiar ho gayee hain meri behana!

Hawkins Pressure Cooker: [Thanks to Sumit Bakshi for a reminder!] A

minimal ad from the early/mid 80s, it starts with a loud pressure

cooker whistle, and then, Preeti Sagar (At least I think it was her,

but that could just be me talking out of my ass) starts to sing:

Hawkins ki seeti baji, khushboo hi khushboo udi

Mazedaar, lazzedaar khaana hai tayyar, aji khaana hai tayyar!

Murg Musallam, Tomayyto Soup, Matar Pulao, Maaki Daal,

Kheer aur Dum Aloooooo

Har vyanjan swadisht banaaye, minton mein jhatpat pakaaye

Hawkins! Hawkins! Hawkins Pressure Cooker!

Voice over guy: Vishwasneeya, HAWKINS! Avval quality ka praasure [said

with a Delhiite accent] cooker! Bachat kare, barson chale!

Prestige Cooker: [Another Sumit Bakshi reminder] The original ad

features a wife slaving away in the kitchen while her mother-in-law

relaxes in the living room and the hubby is at work (I think). The

wife is reaaaaallllyyy overworked and understandably loses it, and

starts throwing kitchenware into the living room, and the other people

in the house watch each utensil go over their heads like a tennis

game.

Voice over: Phenk do yeh kadhaai, bekchi, yeh frying pan

Inse nata todo.

(The last sentence is accompanied by a huge wok landing in the postman's hands)

(Heaven, or the exhaust fan, slowly lowers a Prestige Pressure Cooker

into the wife's hands)

Prestige Pressure Cooker. Fry kare, deep fry kare, chun chun sikaai kare.

Jhat ubaale, pat pressure de [Cue to loud whistle]

Prestige Pressure Cooker. Jo biwi se karein pyaar, woh Prestige se

kaise karein inkaar!

A second, very similar (albeit shortened) version of this ad plugged

Prestige Pressure Pans instead of Cookers. Replace the word Cooker in

the above with Pan, and that's what it was.

There were a handful of girls who played the " wife " role in these ads

- cookers, Maggi noodles, etc. They were really cute.

Godrej Shaving Cream: Having recently been informed [Thanks Ashu!]

that this page contains not even ONE ad about shaving cream, I have

been forced to update it! An early-mid 80s ad for Godrej Shaving Cream

features Vivek Vaswani as some sort of nervous reporter who is

interviewing random men. The scene begins with VV approaching some

clean-shaven CONFIDENT guy in a neat suit.

VV: Uh.. S-S-Sir, which shaving cream do you use?

Guy1, confidently smiling: Godrej!

VV: WHY?

Guy1: Great shave, cologne fragrance! Wife loves it!

The guy is talking fast because he is in an elevator and has already

reached his floor and is getting off. VV has to now pursue other guys,

and he sees another guy enter the elevator -

VV: Sir, which shaving cream do you -

Guy2 turns around and displays his beard, smiles and says, in a deep voice: ME?

Vimal Washing Powder: This ad featured a very young Dileep Tahil (he

was pretty famous in Hindi movies at that point, so I don't know why

he did this ad, but people do strange things for money and otherwise).

Scene: DT is walking down the street, happy in a sort-of-white kurta

and pyjama. The VWP girl on a huge banner comes alive, and here's the

conversation (please SING it to the tune of the jingle, imagine the

music being played in the extract below):

girl: Suno suno, ay babuji (tanv danv tanv danv tanv danv tanv danv)

kahan chale? (tanv danv danv danv) kapde kyon hain mailey dhule?

DT: MAILEY? Lekin maine to laundry se dhulvaayi thi

girl: To kya, zara thehro (winks, accompanied by synth sound of wink,

and his clothes become ultra-white) farak dekhlo!

chorus: Vimal Washing Powder, kapde dhoye jagmag jagmag

Ujwal, ujwal, kapde dikhte nikhaar, rangon ke bahaar

laaye jhilmil jhilmil!

Vimal Washing Powder!

Dabur Chyawanprash (a very famous ad): Featuring great Marathi

character actor (who was pretty old by then), Shriram Lagoo. He also

has lent his histrionic might (he was another shaking A. K. Hangal but

also a villain more often than AKH himself) to Hindi movies. But in

this ad (which was released pretty much around the time that the

serial Khandaan, which featured both Lagoos, was playing on national

television), he is just a regular rich-grandpa (dadaji) and has a

social message (sort of) for you.

kid: Dadaji! Badminton!

SL: uh-huh, pehle Dabur Chyawanprash

(voice over): Anwla aur chalees se bhi adhik gunon se bharpoor, Dabur

Chyawanprash!

Pan Parag: (another very very famous ad): Featuring the suppressed

histrionic mights of a fat Shammi Kapoor and Ashok Kumar and their

wives (one of them was Asha Lata, maybe? They were the typical

maa-wife roleplayer women of the early- and mid-80s... If someone

knows their names, please send them to me. Thanks!)

Scene: Shehnai playing in the background, it is the house where the

wedding is supposed to take place, which is the bride's house, and it

happens to be Ashok Kumar's house. His wife:

AKW: Suniye, ladki ke maa-baap aaye hain

AK: Arrey, aaiye, aaiye (ha ha ha ha ha, mandatory laughter from all

four members)

SK: Baarat... thik 8 baje pahunch jaayegi. Par hum aapse ek baat to

kehne bhool hi gaye!

(Shehnai stops, and sudden jarring music is played on keyboard while

AK and his wife share a worried look... thinking... DOWRY!)

SK: Ghabraiye nahin, hume kuch nahin chahiye! Hum to sirf itna chahte

hain ki aap baraatiyon ka swagat... Pan Parag se kijiye!

AK (relieved): Oh-ho, Pan Parag! Humein kya maloom tha aap bhi Pan

Parag ke shaukeen hain... (he pulls out a tin can from under his

shawl) Yeh lijiye Pan Parag

(closeup of SK's face which brightens up): PAN PARAG!

(singer, probably Priti Sagar): Pan Parag, pan masala Pan Parag

Khatir-daari mein

zaroori, iske bina mehfil adhoori

Pan parag, pan

masala, Pan Parag!

Pan Parag: (another famous version of this ad): Features Jalal Agha (I

always get confused about who the dad was, and who the son was. This

was the son, and I think his name was Jalal Agha)

Scene: JA enters a party, and guests notice him and start talking to him.

Guest1 (played by middle aged Delhiite-looking lady): Arrey lo,

aagaye? Aaj kal to bade chaaye hue ho TV par, Pan Parag aur kya kya!

JA (smiles humbly): Shukriya

Guest2 (played by Vipin Handa, who went on to have a short-lived talk

show called Aamne-Saamne): TV mein to hamesha tayaar rehte ho, aaj

kahan hai tumhara dibba?

JA (smartly pulls out a pillow pouch!): To YEH kya hai?!

Guest3: Ek se... mera kya hoga!!! (laughs)

JA: To aap DO lijiye!

Guest4's voice: Aur mere liye?

(JA turns towards the voice, sees its a really tall dude, and pulls

out the whole strip and smiles at camera, while Priti Sagar - I think

- sings the jingle above)...

Vicco Turmeric Ayurvedic Cream: (a very early, famous version

featuring a very young and cute Sangeeta Bijlani. This version is

historic because it was always featured before one of the very first

sitcoms that I ever saw on Doordarshan, Yeh Jo Hai Zindagi. starring

Shafi Inamdar, Swaroop Sampat, Rakesh Bedi and Satish Shah in

different roles - who doesn't remember that one episode where he keeps

saying, What a relieeeeef!. This was a long time before Sampat decided

to do All The Best, with the shitty fake laughter in the background)

Scene: A wedding, the bride's house, the females who are dressing up

and decorating the bride (Sangeeta Bijlani) are supposed to be

singing, while the parents - Sudhir Dalvi, Shirdi Ke Sai Baba as the

dad, with a typical mom/wife roleplayer from Marathi movies: I can

remember her face, but not her name - looking at each other sad yet

happy... the chorus sings:

Bade naazon se paali hamaari banno, tujhe dulhan banaaye ree pyaari banno

(shehnai)

(lead female voice) tujhko haldi ka ubhtan lagaayein sakhiyaan (at

this point there is cackling laughter from all the girls, as they

apply turmeric paste to her legs and her cheeks)

teri kaaya ko kanchan banaayein sakhiyaan

(chorus) roop kundan sa chamke hamaari banno, tujhe dulhan banaaye ree

pyaari banno... (at this point, she is going around the holy fire

seven times with her hubby, and the wedding is done. The music

changes, and they show the couple on their honeymoon, in what is

probably Observation Post, but is supposed to be Kashmir, then her

hubby jumps into a swimming pool, comes out, and drips all the water

in his hair onto Sangeeta, at which point, I was thinking, even that

long ago, what are you doing with that useless idiot, How Could You

Want Him When You Know You Could Have Me?)

(voiceover says something about Vicco Vajradanti Ayurvedic Cream,

which you probably don't notice because they are showing a young

Sangeeta on the screen, smiling)

(chorus) Vicco Turmeric Ayurvedic Cream!

(female) Tvacha ki raksha karey, antiseptic cream

Roop ko sanvarey, nikharey har dam!

Haldi aur chandan ka anokha sangam!

(chorus) Vicco Turmeric Ayurvedic Cream,

Vicco Turmeric Ayurvedic Cream!

(at this point all the music stops, and in my mind I always hear the

theme song of Yeh Jo Hai Zindagi start up!)

Dabur ka Lal Dantmanjan: (another famous ad) Scene: A classroom in

some Hindi medium school in a village. There's a diagram of the front

view of human teeth. Teacher has really really bad teeth. The teacher

is played by T. P. Jain (thanks, Ruchi)...

Teacher: Bacchon, yeh hai hamaare daaton ki banavat! (looks around)

Raju! Tumharei daat to motiyon jaise chamak rahey hain!

Raju: (played by Master Bittu, I think): Kyon na ho, masterji, main

Dabur ka Lal Dantmanjan jo istimaal karta hoon!

(a few more dialogues by the teacher, extolling Raju's good habits,

which unfortunately I don't remember because the short version of this

ad received more airtime)

Another student: Lekin masterji, AAPKE DAANT?!

this ad is connected with the following jingle, though I don't

remember at what point in the ad this really starts to play:

(male) Daaton ki karey hifazat, moti sa chamkaaye!

(female) Dabur Lal Dantmanjam se mukhda khil khil jaaye!

(male voice-over) Kifaayti, aur asardaar!

Even though people might not remember this ad, I have heard the last

line used occasionally when people want to say " Before removing the

mote from thy neighbour's eye, attend the beam in thine own " .... in

other words, LEKIN MASTERJI, AAPKE DAANT?????

OK Soap: jingle: Jo OK sabun se nahaaye, kanval sa khil jaaye! OK

nahane ka bada sabun!

(character, played by Raja Bundela (thanks to a bunch of people for

sending me emails about this!): Sachmuch, KAAFI BADA HAI!

(voice-over): Jo OK se nahaaye, kamal sa khil jaaye. TATA utpaadan.

Once again, occasionally heard people using " SACHMUCH, KAAFI BADA

HAI! " in fact, I think it was the Zee TV show with Satish Shah, when

he's on the run from someone, and he finds this well-endowed chick

inside a car, and begs her to hide him in her car. She smiles and

says, " OK! " and he says, " Sachmuch, kaafi bada hai! "

Maggi 2-Minute Noodles (Thanks Vishal): Two kids, a brother and a

sister, get down from their school bus and open the house gates and

enter the kitchen immediately. And they scream in unison, " Mummy

bhookh lagi hai! " The mom smiles and says, " Do minute! "

The jingle: unfortunately only the first and last line remain fresh in

memory, the rest of it disappeared because they played the short

version of this ad for a lot longer than the original version.

" School se aate dhoom machaate

(second line)

(third line)

Ek hi baat pe (something) manaate, Maggi Maggi Maggi! "

Mom: Pal bhar mein tayyar....

kids in chorus: Khaane mein mazedaar!

Dettol Soap: Not a jingle, really. Just a short ad showing this woman

in the marketplace, at work, in the bus on the way back home, and dust

settling on her all through. She comes back home and voila! There's a

bar of Dettol Soap in the bathroom. Harish Bhimani provides the

voice-over for this ad: " Dettol Saabun. Mail mein chupe keetaanuon ko

dho daalta hai. " Simple and short.

Tango: Jingle with people looking bored, including some statue that is

really depressed... I don't really remember very much about this ad,

except parts of the song.

(spoken:)

It's the same old (something)

The same (something)

And the same old news! (shows news anchors sitting bored, and suddenly

someone throws in the soft-drink bottle filled with Tango!)

(spoken, chorus) Add something special! To an ordinary day!

(singing, chorus) A Tango in your hand, a smile on your face

And suddenly, the world is a much better place!

It's Tango! Tango! Tango!

Add something special... to an ordinary day!

(voice-over) Tango! Making the most of an orange!

I think I used to like Tango.

Limca: Weeelll.. now that we are talking about soft-drinks. There was

a series of ads for Limca that had the following format:

Girl: Limca! Did you know Limca had...

Guy (choruses): Isotonic salts to quench your thirst?! Asel, mala kai

maahit?! I drink Limca, I love Limca!

(there was another one of these with a Surd guy saying something

typical like " Oye ki farak painda, I drink Limca.... " )

Isotonic salts... that was the first time I heard that term, and I had

to wait till 9th standard to find out what that meant. Isotonic salts,

my ass!

Sylvania Laxman: The early ad didn't have the singing bit. It was just

Asrani who was a servant. And the lamps in the house all go phut at

the same time, so his mistress sends him over to the store to buy

Sylvania Laxman bulbs. He tries to remember, but by the time he

reaches the store (owned by Viju Khote), he has forgotten what it was

called...

Asrani: Ey bhai, Raam Laxman bulb dena!

Viju Khote: AISA KOI BULB NAHIN AATA!

Asrani: Aji kaise dukaandaar hain aap! Duniya bhar mein mashoor (and

even at this point, VK starts to understand what A wants and starts to

pick it out), uttam quality ka bana....

VK: To Sylvania Laxman bulb chahiye tumhein

Asrani: Haan haan wohi, lekin ek nahin chhai.

VK: Chhai?

Asrani: POORE GHAR KE BADAL DALOONGA!

ECE Bulbs: This ad starred the Artist Better Known As Ghanshu Bhikari

(from Nukkad). On the way out of the house, Ravi Baswani's wife says:

(singing) Bhool na jaana! ECE bulb laana!

and then there's a whole lot of people talking in different languages

asking him not to forget...

Parsi: Dikra, bhool to nai, ECE bulb lavjo!

Bangaali aurat: Bhoolbe naa nee sho bulb ECE bulb

(I forget the other people)...

and the Bangaali aurat is the last one to tell him about the bulb,

when he reaches the bulb shop owned by Ghanshu and says:

Bulbbulbbulbbulbbulb....

Ghanshu sings: Jyaada de ujaala (and the bulb/tube lights up in his

hand) din-o-din chalne waala ECE bulb aur ECE tube!

Casper Mosquito Repellent: This was more of a Video-ad than a TV ad,

but it DID feature on TV. Scene shows a family of mom-dad-bro and sis.

Male voice: Maccharon ko jisse lagta hai dar

kids chorus: Woh hai Casper!

Male voice: Woh chemical jismein dugna asar!

kids chorus: Woh hai Casper!

Male voice: Shaam se lekar subah tak jale!

kids chorus: Woh hai Casper!

Male voice: Jismein ek nahin, DO conductor!

kids chorus: Woh hai Casper!

(voice over): Bhaarat mein pehli baar! Electronic mosquito repellent,

Casper! (Only, he sounded like he said Kesper)

Although, this ad DID lie. The very FIRST electronic mosquito

repellent on the market was:

Good Knight: I only remember the last line in this jingle: Sweet

dreams, and Good Knight folks!

NECC (National Egg Coordination Committee): A very famous ad, because

the jingle was catchy.

Calendar (Again, I am using the famous character played by said person

from Mr. India, his real name being Satish Kaushik): Meri jaan, meri

jaan, murgi ke ande!

Dilip Dhawan: Khaana meri jaan, meri jaan, murgi ke ande!

Female: Omlet khilaoon, fried khilaoon, boiled khilaoon!

Priti Sagar's voice: Khilaoon murgi ke, murgi ke, ande hi ande!

(voice over, probably Harish Bhimani): Sunday ho ya Monday, roj khaayein ande

Calendar (with an egg held between thumb and first two fingers): Fantash-tick!

Brittania Coconut Crunchies: Features Agha (not the son, the

father)... on a tropical location...

Singer: Ek naariyal ped se toota! (falls with sound effects on Agha's

head) (he takes it and starts to roast it)

Singer: senk-taap kar use pakaaya... khoob kurmura use banaaya...

Britannia Coconut Crunchies!

(and a long time later, they added the later-produced Brittania

signature tune at the end... the ting-ting-ti-ding, something like the

Intel tan-tan-tan-tan!)

Go Kool Ice Cream: Anything karega for Go Kool! Deewana banega for Go

Kool! Mooh mein paani laane wala Ice Cream... ga-ga-ga-ga-Go Kool Ice

Cream!

Milkfood 100% Ice Cream: There were a few ads for this Ice Cream, and

I have very little recollection of these ads (I think most of my

memories of these ads are mixed up with the Go Kool Ice Cream ads)

Milkfood Desi Ghee (thanks, Ruchi): I vaguely remember this one, but

one faithful reader says this was screened after every over during the

1983 Prudential Cup. Dara Singh saying, " Milkfood Desi Ghee ka kamaal

hai... Bhai wah! "

Bizzare Mazhar: Here's a crazy ad I found online for some Ghee

starring Mazhar Khan. I remember having seen this ad on some video

casette we were watching, but didn't really pay very much attention to

it. But the website has really done this ad a lot of justice.

Gold Spot: The tennis court version...

(Guy): She's crazy about (something)

(Girl):As crazy as he's about (something else) and

hits the tennis ball into the guy's mouth, who manages to remove it

just before they sing:

(together): As crazy as crazy as we're about...

Gold Spot! The Zing Thing! Gold Spot (two bolts of thunder courtesy

synthesizer) Gold Spot!

Amul Chocolate (voice over at the end by Harish Bhimani)

(Girl): I am too old for dolls, too young for the Disco (Hahahaha! She

said disco!!!)

(Guy, I think this was a very young Aftab Shivdasani): But I think

you're just right for Amul Chocolate!

(Voice over): Amul chocolate! A gift for someone you love!

(many ads like this one... one that went too young to be a grandma....

one that was a little girl, etc)

B-Tex Cream & Lotion:

Male: Daad, khaaj khujli ka dushman?!

Chorus: B-Tex Malam, B-Tex Lotion

Male: Eczema ka jaani dushman!

Chorus: B-Tex Malam B-Tex Lotion, B-Tex!

Another, more recent B-Tex ad (thanks, Ruchi):

Ravi Baswani is scratching his shoulder and back, when Archana

Joglekar steps up and sings a parody of Tirchi Topiwale:

RB (irritated with the itch): Oye Oye!

AJ:

Khujli karne waale! B-Tex lagaa le!

B-Tex lagaake tu apni (aa aa aa)

Daad, khaaj khujli mitale

RB (happily displaying a tube of B-Tex): Oye Oye!

Kinetic Honda (scooter, featured a very young Javed Jaffrey out of a

job and suddenly getting a scooter:)

song: Honda! Kinetic Honda! It gets to you, you'll never be the same

again! Honda! Kinetic Honda!

voice over: Kinetic Honda! What a scooter OUGHT to be!

Cinkara: Did I just say Jaaved Jaffrey? This is vintage JJ. I very

recently (1999) saw the complete theater version of this ad. The

secretary in this ad with the wide 80s glasses is soooooooooo cute!!!!

Anyways: JJ is overloaded with work. And just as he is about to think

the pile on his desk can't get any bigger, the secretary hands him

some more papers...

voice over: Yeh bechaara, kaam ke bojh ka maara!! (he faints)

voice over: Inhein chaahiye Hamdard Ka Cinkara

(JJ drinks it, and in the next scene, breaks through glass and hands

in his reports with a flourish)

voice over: Hamdard ka tonic, Cinkara!

Another JJ ad series (thanks, Ritwick): Maggi Hot and Sweet Tomato

Chilli Sauce ( " It's Different " ) had a bunch of ads starring Karamchand

Pankaj Kapoor and Javed Jaffrey. One of them features them as

spectators on a tennis court... and at the end, JJ screams, " Koi mujhe

bataayega, ki Maggi Hot and Sweet Tomato Chilli Sauce mein aisi kya

baat hai! " and Pankaj Kapoor nonchalantly motions to the crowd without

taking his eyes away from his sandwich, and the crowd yells, " IT'S

DIFFERENT! " , and the tennis ball lands in his lap.

The other, more famous ad, also brought back the imitations of Ajit,

the awesomest gangster of 70s films. JJ is dressed as Ajit, and is

talking to his henchmen while Pankaj Kapoor is busy opening up a

bottle of Maggi Hot and Sweet, and Lily the mistress is at JJ's

side...

JJ: Thodi hi der mein hamaara helikaapter Hindustaan se door

Birmingham pahunch jaayega. , tum cycle par jaao... (at this

point, Pankaj Kapoor takes out a Maggi bottle and thumps it on the

table, and everyone fears gunshots and hides)

JJ: Saara shehar mujhe LOIN ke naam se jaanta hai, aur tum yeh

kambakhat tamatar ka saaas!...

PK (interrupting): BOSS! Yeh tamatar ka saas nahin, Maggi Hot and

Sweet Tomato CHILLI sauce hai, It's Different!

JJ: Saaf saaf kaho tum kehna kya chahte ho!

PK (imitating JJ): This saas, is different, Baas!

(Lily giggles)

JJ: Lily, don't be silly!

Volfarm Tomato Ketchup (thanks again Ritwick): At a party, someone's

eating pakoras without any tomato sauce. The host goes upto him, and

says, " Thoda ketchup try karo! " and the guest says, " Ketchup hota

kaddo bhara! " the host says " Ismein kaddoo nahin zara! " guest tries

it, and says, " Wah! " and the jingle begins:

[Male Chorus] Volfarm!

Laal rasile tamataron se hota yeh tayyar, [Male Chorus] Volfarm!

Nahin koi milaavat ismein, na banaavati rang!

Jo bhi khayein ek baar woh khaatein baar baar, [Male Chorus] Volfarm!

Pudeen Haara: Hamdard has a lot of ads. One of them features this guy

I refer to as Bhanu Pratap because there was some typical 80s revenge

movie we saw that had this guy as the villain Bhanu Pratap. Anyway,

this ad features Bhanu Pratap as a madaari... and Master Bittu is

watching him juggle apples or something. Suddenly the music stops and

the apples fall and BP is crouched... " Madaari ji kya hua? " " Kuch

nahin beta, p-p-pet mein dard hai! "

Master Bittu rushes to his grandma: " Dadi ma, dadi ma, woh pudine

waali dawa do, na, madaari ke pet mein bahut dard hai! "

voice over: Pudeen Haara!

(BP is juggling again)

While we're on the subject of Pet-dards, here's a gem of an ad,

recalled to my memory thanks to Ritwick and Ruchi:

Kaayam Churn: Rakesh Bedi is dressed in the half-chaddi shikari

costume complete with hat and rifle, and he is faced by three

rakshasas with stuff written on their bellies (or maybe it was their

belts?): Gas, Acidity and Pet-Dard (everything is written in Hindi)...

RB is trying his best to get rid of these guffawing buffoon rakshasas

(or were they rakshas buffoons? Hmm.) by shooting at them, but to no

avail. He remarks, " Hm! Goliyon ka bhi koi asar nahin! " and suddenly a

Rishi-muni appears in front of a yagna-kund seated right next to

where RB was standing... and he says, " Inka ilaaj goliyaan nahin,

aayurved hai " (and Ritwick assures me that he has used this line in

daily life, and I think I should also get people to start using this

in daily life) and the rishi gives RB a small bottle of Kaayam Churn.

RB says, " Kaayam Churn? " and in the full version of this ad, the

monsters vanish in a poof... but in the chopped up version of this ad,

as soon as RB says Kaayam Churn, they cut the scene and then show RB

smiling at the camera with a small bottle of the Churn in his hand,

while the voice-over says: " Bhavnagar wale Sheth brothers ka Kaayam

Churn! "

Coldarin: One of the earliest advertizements I remember watching. Very

famous line. Man at work screws something up (maybe breaks some glass

or drops a sheaf of papers) because he has cold and related headache,

and senior goes:

Senior: Yeh kya haal bana rakhkha hai? Kuch lete kyon nahin?

Man: Bahut si dawaiyan lee, sir, but kuch farq hi nahin pada.

Senior: Coldarin lee?

Man: uh-huh

Senior: Tumhein maloom nahin? Coldarin sardi ki khaas dawa hai.

Voice over: Sardi se aaram, chusti se chale kaam! Coldarin!

Vicks Action 500: This has to be among TWO OF THE EARLIEST

advertizements I remember watching in a movie theater. It features

none other than DHEERAJ KUMAR as a fighter pilot with headache and

cold. And of course, as soon as he pops a Vicks Action 500, he gives

his " sexy " smile and is back in the cockpit!

Strepsils: The other ad which I hold in the category of TWO EARLIEST

ADS I HAVE SEEN in theaters. This one also features none other than

VIJAYENDRA GHATGE! He is enacting a scene in a movie where he plays

the lead role!!!!! And the last dialogue is something like... " Good

BYE, MADAM! " and then he starts to cough... so someone pops him a

Strepsils... and then he starts charming whatever female is around

him. As I said, since these are the most ancient ads I remember, I

don't remember very much about them. I wish they would still play

these ads once in a while. When will India have something like TVLAND

for Indian programmes?!

Strepsils: Another ad featured a cartoon where a lion walks onto stage

and decides to roar into the microphone, but only manages to meow.

There is general laughter from the audience. Then, of course, it pops

a Stepsils and ROAARRRRSSSSS and there is microphone feedback. Another

successful short ad for Strepsils! But STILL SHADOWED BY GHATGE!!!!!

Bond Red Label Chai: The typical young mom (also featured in

the Maggi noodles ad) is at the market, and she asks the shopkeeper

(who in reality provided the voice for many ads and voice-overs):

Woman: Aji Bond Red Label Chai to deejiye

Shopkeeper: Aji chai to chai hi hai, paani ubalo, patti daalo, doodh

shakkar milao, aur pee jaao. Ismein kya khaas hai??!

Woman: Peeyo, to jaano!

(song, probably Preeti Sagar again):

Baagon ki taazgi laaye, packet bhar shuddhta aaye

Bond Red Label Chai! Har baar tasalli dilaaye!

Bond Red Label Chai! sachmuch hai bejod chai

(music stops, and woman continues): Aur daam bhi kifaayti!

Was there a version of this ad with Deepika Chikhliya in it? Or am I

confusing it with some other ad? Help!

Nirma: A YELLOW-COLOURED WASHING POWDER/SOAP BAR?!?!?!?!?!!?!?!?!?!!?

Who would have thought that would sell? Well, apparently the people

at Nirma. Unfortunately, it still sells big, I think.

An often remixed ad, but this was the original shown in movie theaters

as well... it featured some good looking young girls including

Sangeeta Bijlani... female lead and chorus singing the song, while

the four chicks wash their clothes and carry on with their daily

housewife life, which includes travelling in autos and buying

lightweight vegetables and dealing with goody-goody kids, maybe. There

are clips of other members of the family (decided younger members)

pirouetting in bright clothes supposedly washed by Nirma)....

Washing powder Nirma! Washing powder Nirma!

Dhoodh si safedi, Nirma se aayi,

Rangeen Kapda bhi dhul dhul jaye, [Thanks, Rajan]

(OKAY, big deal, so this line refers to the detergent cake and not the

washing powder!) Paani mein rehke bhi yeh kam gale (at which point, my

mom would always say, saala jhooth bolta hai!)

Dheron kapde dhoye aur jyaada chale

Washing powder Nirma! Washing powder Nirma!

Thoda sa powder, aur jhaag dher saara! (music)

Rangeele kapdon ko pal mein ujaala!

Rekha... Geeta.... Jaya aur Sushma (they show the four different

girls, including Sangeeta Bijlani getting into an auto. It might sound

like I am obsessed with her, but that's not true. I used to think she

looked like someone else, as is the case with most female celebrities

I know) sabki pasand Nirma!

Washing powder Nirma! Washing powder Nirma!

(with harmony): NIRMA!

(at this point in the ad, a girl wearing a polka-dot skirt is spinning

around, and she turns into the Nirma girl on the packet)

(future modification of the jingle had the line " Nirma detergent

tikiya iske jhaag ne jadoo kar diya " ...)

Rasna: This ad became huuuuuuge when it was played right before and

during the fifteen-minute cartoon, shown on Sunday evenings,

Spider-Man. It just consists of a lot of kids drinking Rasna, and it

includes the fat Gujju uncle who drinks a huuuuuge jug of Rasna (fat

people are always funny, I know, I have been entertaining my class

since I was in First standard).... jingle:

Ras ki rachna Rasna (chorus: RASNA!)

Tarah tarah ke swaad ki rachna rasna (chorus: RASNA!)

(music)

verse: Ek packet se ban jaaye batteess gilaas (music)

Rasna ka har zaayeka sabke man ki bujhaaye pyaas!

Ras ki rachna Rasna (chorus: RASNA!)

At some point during this ad's release, I think the long version had

even the names of all the 10 flavours (the 11th flavour introduced,

Mango Ripe, was one of my favourites, was added later on and got its

own jingle which I quote below. The 12th flavour was Kala Khatta, I

think, and then there was Masala Soda (Jaljeera) which was always

misspelt as Masala Sooda.)in the verses of the song.

Once Rasna became part of the Sunday morning line-up of ads, they

added this cute female (think Anjali irritating) to the ad, and I

believe that girl's parents wanted more money or something, eventually

she grew up a little bit, and they made her endorse another cold drink

- Sudha. The ad for this drink went thus: It shows the girl, you can

see she is grown up, and she says: Pehchana? Badi ho gayi hoon, na?

Aur (my taste has become refined, too)... Sudha... etc etc.... In the

meantime, Rasna found another cute kid who was younger for their ads.

They got their buck-toothed girl, and everyone was happy.

Anyway, my point was, Rasna added the cute kid to the ad and added the

punch-line: I Love You, Rasna!

Mango Ripe jingle:

Mango ripe! Mango ripe! Naya hai Rasna Mango Ripe...

Koi samay ho koi bhi din Rasna Mango Ripe ka din

(mmm yummy) (different ways of drinking Mango Ripe: either with water,

or as milk shake - at one point they had the shake bottle free with

some offer)

Mango ripe! Mango ripe, mazey ka Rasna Mango Ripe!

( I LOVE YOU RASNA!)

At some point in time, Harish Bhimani started doing voice-overs for

Rasna ads and started to mention that it was a product of Pioma

Industries. And ever since, programs were not sponsored by Rasna, but

by Pioma Industries.

Why and how do I remember all this shit? I don't know.

Bajaj Bulbs (thanks again Ritwick): A very memorable ad, this features

a Parsi guy singing his life story...

Jab main chota ladka tha, badi sharaarat karta tha (shown reading a

book under his blanket with his torch powered, no doubt, by Bajaj)

meri chori pakdi jaati....

jab roshan hota Bajaj

Kya Rangeen jawani thi, ek raja aur ek rani thi, raja-rani sharma

jaate (the parents turn the light on in the room while raja-rani are

making out) jab roshni deta Bajaj

(When he is trying to sneak into the fridge and eat some leftovers

late at night, when his wife turns on the lights. I have two things to

say about this part:

a) The Rangeen Jawaani lines were cut from the latter years that this

ad was screened

This guy's wife was CUUUUTE. She had those huge-framed glasses

popular in the 80s - think Cinkara girl - and was thin and was

probably Parsi herself. When she pointed an admonishing finger at her

husband, even at the age of 10, I thought she was the cutest )

Ab main bilkul boodha hoon, goli khaakar jeeta hoon (they show him

dry-swallowing some pills) lekin aaj bhi ghar ke andar roshni deta

Bajaj!

Voice over: Roshni ki duniya ka sartaaj, BAJAJ!

Bajaj Tubes (HBT) : Yes, they invented something they called

" Hydro-Based Technology " . Whatever that means, what, they used WATER?

Oh really? Get out!

Anyway, this ad had to show water being used to be converted into

fluorescent tubes, so they used the animation effects ripped off from

the then-recent movie, The Abyss... then, a Darth Vader-esque guy is

armed with a tubelight, and they show him chopping an electricity bill

in half:

Bijli ke bill mein (SWISH!) katauti

Roshi mein badhauti, Bajaj tube se!

--

Ameet Chimote

BMS PhD program, Year 3

Cell Biophysics Group

----------------------------------------------------------------------------

048 Biological Sciences

State University

3640 Colonel Glenn Hwy.

Dayton, OH 45435-0001

----------------------------------------------------------------------------

Phone:

Fax :

chimote.2@...

[Guest guest]

Dear Ameet,

Wonderbarr! Which in Deutshe means wonderful! You made me flash back to my

young days.

BTW, the thin lady in the Bajaj Parsi ad is not a Parsi, but Mallvika

Tiwari, who acted in many other ads, before graduating to flop movies. Then

she was promoted to prime TV serials, where her wooden acting earned her the

boot.

Kishore Shah 1974

[Guest guest]

Dear Kishoreda,

The word in German is Wunderbar, and is pronounced as such. In afct Geman is

one of those languages like Sanskriot and Huindi, where you pronounce as you

write, except that J is pronounced as Y, therefore our would be Sonja

in German!

>

> Dear Ameet,

>

> Wonderbarr! Which in Deutshe means wonderful! You made me flash back to my

>

> young days.

>

> BTW, the thin lady in the Bajaj Parsi ad is not a Parsi, but Mallvika

> Tiwari, who acted in many other ads, before graduating to flop movies.

> Then

> she was promoted to prime TV serials, where her wooden acting earned her

> the

> boot.

>

> Kishore Shah 1974

>

>

>

[Guest guest]

Ja! Anchita, Ja! And this is not in Hindi (or Huindi, if you prefer), but

Deutsche!

Kishore Shah 1974

Re: Famous T.V. Jingles from 80's and 90's

> Dear Kishoreda,

> The word in German is Wunderbar, and is pronounced as such. In afct Geman

> is

> one of those languages like Sanskriot and Huindi, where you pronounce as

> you

> write, except that J is pronounced as Y, therefore our would be

> Sonja

> in German!

>

>

>

>>

>> Dear Ameet,

>>

>> Wonderbarr! Which in Deutshe means wonderful! You made me flash back to

>> my

>>

>> young days.

>>

>> BTW, the thin lady in the Bajaj Parsi ad is not a Parsi, but Mallvika

>> Tiwari, who acted in many other ads, before graduating to flop movies.

>> Then

>> she was promoted to prime TV serials, where her wooden acting earned her

>> the

>> boot.

>>

>> Kishore Shah 1974