Zyprexa Kills Campaign

[Guest guest]

The courts got rid of the lock on the Zyprexa Kills campaign documents

and I got a chance to read them finally. In summary, this is what

happened:

1) Zyprexa was found to cause diabetes and even kill patients who have

bipolar and schizophrenic symptoms.

2) Lilly's staff was accused of being " damn liars covering up side

effects " in e-mails from some (surprisingly) ethical doctors,

but " manipulated slides " for presentations to the FDA and other parties.

3) Instead of recalling the product or issuing warnings, they instead

launched a marketing campaign called VIVA ZYPREXA where they encouraged

their drug sale reps to manipulate doctors, downplay side effects and

promote it for off-label uses.

4) Eli Lilly purchased the web domain www.zyprexakills.com in 2002, but

the documents didn't get leaked until December 2006 and despite getting

sued for $1.2 billion, the stock jumped from the 50s into the 60s and

Zyprexa is the 3rd top selling pill in the world.

Oddly enough, sexual dysfunction isn't listed as a side effect of

Zyprexa, but when I took it, my sexual dysfunction was even worse than

when taking an SSRI. I wonder if there were similar campaigns for

Prozac and other SSRIs covering up the permanent sexual side effects

and whatever other horrors these drugs cause?