Guest guest Posted May 16, 2010 Report Share Posted May 16, 2010 Behind all wit, there is wisdom. Particularly behind yours. > > Subject: Opinion > To: JUNG-FIRE , Negative-Capability > Date: Sunday, May 16, 2010, 2:26 PM > > > > > > > > > > > > > > > >  > > > > > > > > > > > > > > > Pub yesterday's Berkshire > Eagle > Remember, nothing is truly > ‘free' > Letter to the > Editor > Updated: 05/15/2010 07:35:03 AM > EDT > > > > Saturday > May 15, 2010 > I am increasingly aware of the commercial ploy on TV of > " Get three weeks > (food?) free! Buy one suit and get two absolutely > free! " It is spreading to > supermarkets, to just about anything. Granted, these are > hard times, but it > borders on using this fallacy illegally. Somebody is not > telling the truth. > Some wit said, " There's no such thing as a free > lunch! " and this is true. We > get to pay the full price one way or another, but the > merchant is bamboozling > us. Free shipping or postage is marginal but can be > deducted under advertising > expenses. All this appeals to our basic human greed, myself > included. We think > we have done something clever and gotten away with it. It > is a hoax. > Nature teaches us the basic law of balance: the tide > that comes in, also goes > out. So, caveat emptor, buyer beware. However, as these > customs proliferate, it > pays to be aware of how vulnerable our hidden motives make > us! > While I am on a tear, let me add another frustration at > advertisers whose > ubiquitous use of ending prices with .99 believe $15.99 > looks cheaper than $16. > Well, if you have to add up these numbers on an order slip > manually or in your > checkbook, it takes time and frustration, especially to the > growing elderly > population, so that in the end they just don't send in > that order! > Leading catalogs are wising up, and you can tell the > elite from the cheaper > ones. It is every bit smarter to sacrifice that penny for a > cleaner and more > rapid process. Trust me! Integrity builds a solid > business reputation. It > pays to be honest. > We all know this, but, alas, " The spirit is willing > but the flesh is weak, " > including my own. Now that I am an old woman, the best I > can do is sin on the > installment plan! > ALICE O. HOWELL > Monterey > > > > > > > > > > > > > > > > > > > > > > > > > Quote Link to comment Share on other sites More sharing options...
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