French paradox redux? US vs. French on being full

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Public release date: 15-Feb-2008

http://www.eurekalert.org/pub_releases/2008-02/cfb-fpr021508.php

Contact: Cuellar

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Cornell Food & Brand Lab

French paradox redux? US vs. French on being full

It's the French paradox redux: Why don't the French get as fat as

Americans, considering all the baguettes, wine, cheese, pate and

pastries they eat?

Because they use internal cues -- such as no longer feeling hungry -- to

stop eating, reports a new Cornell study. Americans, on the other hand,

tend to use external cues -- such as whether their plate is clean, they

have run out of their beverage or the TV show they're watching is over.

" Furthermore, we have found that the heavier a person is -- French or

American -- the more they rely on external cues to tell them to stop

eating and the less they rely on whether they felt full, " said senior

author Wansink, the S. Dyson Professor of Marketing and

director of the Cornell Food and Brand Lab in the Department of Applied

Economics and Management, now on leave to serve as executive director of

the U.S. Department of Agriculture's Center for Nutrition Policy and

Promotion until January 2009.

The new study, an analysis of questionnaires from 133 Parisians and 145

Chicagoans about how they decide when to stop eating, is being published

in the journal Obesity and is being presented this later month at an the

Winter Marketing Educators conference.

" Over-relying on external cues to stop eating a meal may prove useful in

offering a partial explanation of why body mass index [a calculation

based on the relationship of weight to height] varies across people and

potentially across cultures, " said co-author Collin Payne, a Cornell

postdoctoral researcher. He stressed that further studies should

following up with smoking behavior and socio-economic differences as

well. " Relying on internal cues for meal cessation, rather than on

external cues, may improve eating patterns in the long term.

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Wansink, author of " Mindless Eating: Why We Eat More Than We Think, "

also conducted the study with Pierre Chandon, a marketing professor at

INSEAD, an international business school in France.

Source: Cornell University

--

ne Holden, MS, RD

" Ask the Parkinson Dietitian " http://www.parkinson.org/

" Eat well, stay well with Parkinson's disease "

" Parkinson's disease: Guidelines for Medical Nutrition Therapy "

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