Fw: [LymeInfo] [pr] ILADS Public Awareness Campaign: Superbowl Jumbotron

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Click on ilads.org below and view the wall of people with lyme that will be showing at the superbowl. Most are women----- Forwarded Message ----To: LymeInfo Sent: Sun, January 29, 2012 1:43:45 PMSubject: [LymeInfo] [pr] ILADS Public Awareness Campaign: Superbowl

Jumbotron

Super Bowl just the ticket for Lyme disease education

International Lyme and Associated Diseases, Inc. (ILADS)

http://ilads.org/

PO Box 341461

Bethesda, land 20827-1461

Phone:

Fax:

Email: contact@...

January 27, 2012

http://www.ilads.org/media/ilads_jumbotron.php

The International Lyme and Associated Diseases Society is

running a powerful public service campaign to create greater

awareness of the misdiagnosis of Lyme disease on a JumboTron

outside the XLVI Super Bowl at Lucas Oil Stadium.

"Lyme disease is a silent epidemic in America. We want to

alert and educate consumers about this disease, which is

often misdiagnosed. Left untreated, it will become chronic

and debilitating," said Leo J. Shea, III, PhD, President of

the non-profit International Lyme and Associated Diseases

Society (ILADS). "Tick-borne illnesses compromise your

immune system and the diagnosis, which is largely based on

symptoms, can be elusive unless a physician is Lyme-literate."

Open Eye Pictures and Burgess Communications partnered to

create and edit a pro bono spot for the Ilads Super Bowl

use. The thirty second spot was created by selecting and

assembling footage from Open Eye Pictures' short

listed movie UNDER OUR SKIN and sends viewers to the

ILADS.ORG website for more information.

"After four years of research and production - and over 375

hours of footage, what we uncovered is a chilling tale of

microbes, medicine and money," says filmmaker Andy Abrahams

. "I want to show the horror of an illness and ill

system that too long has been ignored."

Donna Weidel, President of Burgess Communications, adds, "I

suffer from Lyme disease and from years of misdiagnosis.

Finally I was tested for Lyme - and found a Lyme-literate

doctor. Lyme is estimated to be growing faster than AIDS and

has become a global health problem. This pro bono spot will

draw more attention to the need for better diagnosis."

View the ILADS video message as it appears on the Super Bowl

Jumbotron and contact ILADS to share your feelings about the

Super Bowl Jumbotron:

http://www.ilads.org/media/ilads_jumbotron.php

International Lyme and Associated Diseases, Inc. (ILADS)

http://ilads.org/

PO Box 341461

Bethesda, land 20827-1461

Phone:

Fax:

Email: contact@...