Advertising fro children - FYI

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Ad industry unveils biggest change in food guidelines in decades

Cadbury Schweppes, Soup, Coca-Cola, General Mills, Hershey, Kellogg,

Kraft Foods, Mc's, PepsiCo and Unilever, which account for more than

two-thirds of all the food and beverage ads in the industry, unveiled the new

Children's Food and Beverage Advertising Initiative. Under the new agreement,

the marketers will devote at least half of all of their advertising for children

under 12 to promoting healthy foods and lifestyles. Though considered a

watershed movement for the advertising industry, some consumer groups say the

initiative still doesn't do enough to limit advertising for less nutritious

foods to children.

http://adage.com/article?article_id=113201

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" The belly rules the mind. "