Wild Oats Markets expanding storewide superfoods education program

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Wild Oats Markets expanding storewide superfoods education program

http://www.twoi.com/newsmaker_article.asp?idNewsMaker=9898 & fSite=AO545 & next=4

Jan 3,2006-Superfoods are a group of wholesome foods that pack a

nutritious punch.

03/01/06 Superfoods, the heavy-hitters of the food world, have been

creating quite a stir among nutritionists and consumers, alike; now

there's even more reason for excitement. In best-selling author Dr.

Pratt's new book " SuperFoods HealthStyle, " -- in stores in

January -- new items have been added to the list of nutrient-rich,

health-boosting superfoods. These include: apples, cinnamon, kiwifruit,

herbs and spices, honey, dark chocolate and pomegranates. With the

arrival of the New Year, millions of Americans will resolve to lose

weight and adopt a healthy lifestyle. Rather than focus on fad diets

that are typically short-lived, incorporating superfoods can lead to

lasting health benefits and healthy weight management.

The latest data from the National Center for Health Statistics show that

30 percent of American adults 20 years of age and older -- more than 60

million people -- are obese. And, according to the latest National

Health and Nutrition Examination Survey (NHANES), 65 percent of American

adults are overweight. The new Dietary Guidelines published in April

2005 recommend increasing consumption of certain foods -- or superfoods

-- that are likely to have important health benefits for most Americans.

In response to this growing national concern, Wild Oats Markets, Inc., a

leading national natural and organic foods retailer, is expanding its

storewide superfoods education program to help consumers boost overall

health, and achieve and maintain a healthy weight, naturally in the New

Year. In addition to encouraging customers to incorporate more

nutrient-dense superfoods into their diets, Wild Oats has created the

Superfoods -- Super You! Healthy Eating Plan.

The Superfoods -- Super You! Healthy Eating Plan is designed to help

consumers understand the benefit of vitamins, minerals and supplements,

and to consider the balance between eating well and exercising

regularly. The 48-page guide is now available in Wild Oats stores for $1

and includes: information on the various superfoods, their health

benefits, great-tasting recipes, a flexible meal plan developed by Wild

Oats dietitians and nutritionists, handy shopping lists, information on

vitamins and supplements, recommendations for living a healthy

lifestyle, and hydration, fitness and mindful eating tips.

Through this program, Wild Oats is making it easy for shoppers to

identify and learn about superfoods, understand their role in weight

management, kick off a healthy New Year, and sustain healthy eating

throughout the year. In addition to its consumer education program, Wild

Oats will host an on-going schedule of in-store health tours and

lectures with Dr. Pratt and nutrition experts across the country

to help consumers incorporate superfoods into their healthy lifestyles

and to stick to their New Year's resolutions.

Superfoods are a group of wholesome foods that pack a nutritious punch.

In addition to tasting fantastic, superfoods contain an exceptionally

high nutrient content when compared to the amount of calories per

serving. Wild Oats staff has researched the superfoods most recommended

by dietary experts and has highlighted the following food groups in its

stores: berries, citrus, cruciferous vegetables, eggs, green foods,

green leafy vegetables, legumes, nuts, oats, olives and olive oil, fish

rich in Omega-3 fatty acids, orange vegetables, sea vegetables, seeds,

soy, tea, tomatoes, turkey, whole grains, and yogurt and kefir. For

2006, Wild Oats has expanded its list of superfoods to include the

following: apples, cinnamon, kiwifruit, herbs and spices, honey, dark

chocolate and pomegranates.

Medical professionals say that superfoods, also called " functional

foods, " may help people feel more energetic, provide protection against

disease, and promote a healthy lifestyle now and for the future. The

antioxidants found in superfoods are a class of vitamins, minerals and

enzymes that may help eliminate chemically active oxygen molecules

thought to contribute to aging and chronic ailments such as cancer,

heart disease and Alzheimer's.

Wild Oats Markets, Inc. is a nationwide chain of natural and organic

foods markets in the U.S. and Canada. The Company operates 113 natural

foods stores in 24 states and British Columbia, Canada. The Company's

markets include: Wild Oats Natural Marketplace, Henry's Farmers Market,

Sun Harvest and Capers Community Markets.

--

ne Holden, MS, RD < fivestar@... >

" Ask the Parkinson Dietitian " http://www.parkinson.org/

" Eat well, stay well with Parkinson's disease "

" Parkinson's disease: Guidelines for Medical Nutrition Therapy "

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