Manufacturer's Public Relations Plan

[Guest guest]

Thanks Lea . . . This is an incredible insight to the

implant debacle. I wonder how much of this has been

published by the media? I think they would be very

interested to see how they've been had!

Sadly, breast cancer women are the worst candidates

for breast implants! - Rogene

Quote: " This is an extremely well-organized,

well-connected and powerful group of activists. "

Dow/Grass Roots Research

I have contacted the following for information

regarding breast cancer organizations/support groups:

- Y-ME

- National Alliance of Breast Cancer Organizations

- American Cancer Society - Reach For Recovery

- American Medical Association

- Society for the Study of Breast Disease

- G. Komen Foundation

- Northwestern Memorial Hospital

- The Health Learning Center - Northwestern University

We're off to a great start -- I've attached location

listings from Y-ME, American Cancer society's

volunteer program -- Reach For Recovery and National

Alliance of Breast Cancer organizations (NABCO).

My findings when speaking with the above is that

Y-ME, the NABCO organizations and Reach For Recovery

seem to be the most frequently mentioned support

groups. Reach For Recovery is an American Cancer

Society volunteer program which arranges for

volunteers to visit cancer patients while they are in

the hospital. The volunteers are matched to the

patients according to age, type of surgery and type of

treatment procedures. The Health Learning Center at

Northwestern Memorial Hospital is also sending a

brochure listing their recommendations as they do not

have a support group of their own.

I'll continue my research -- the Northwestern

brochure will certainly be a great help. I'll also

begin researching major cancer hospitals.

cc: S Seligman

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EXHIBIT BM

002807

JUN-26-91 WED 11:14 P.01

Y-ME LOCATIONS (5/14/91)

NATIONAL HEADQUARTERS:

CHAPTERS:

Illinois:

California:

(S.F. Bay area)

Connecticut:

(CT, RI and Lower NY)

Florida:

(Southeast)

Indiana:

(Northwest)

(Central)

Kentucky:

land:

(Western MD,

Eastern WV,

Southern PA)

Y-ME National Organizations for Breast Cancer

Information and Support, Inc. 18220 Harwood Avenue

Homewood, Illinois

60430 Office Telephone:

708/799-8338 24 hour Hotline:

708/799-8228 National

Hotline: 800/221-2141

See National listing

Y-ME Bay Area Breast Cancer Network

P.O. Box 3198

Saratoga, CA 95070-1198

408/741-0718

Y-ME of New

England 1169 Main street,

#B-3 Branford, CT

06405

Business:

203/403-8202 Local

Hotline:

203/483-8200 State (CT) Hotline:

1-800-933-4963

Y-ME of Florida

2200 N. Federal Hwy, #214 Boca

Raton, Florida 3343

Office/Hotline: 407/338-2101

See National Listing

V-ME of Central Indiana

1340 East County Line Rd., Suite R

Indianapolis, IN

46227 Contact:

317-887-7740

Y-ME of Central

Kentucky P.O. Box

4201

Lexington, KY 40544-4201

606/277-7159

Y-ME of the Cumberland

Valley P.O. Box

2736

Hagerstown, MD 21741

301/791-584

[This page was FAXed to of

Burson-Marsteller on

6-26-91 @ 11:14AM from Y-ME: Phone 708-797-8338, FAX

9708-799-5937 to

B-M FAX 312-329-7583 (2 pages)]

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EXHIBIT BM

002808

JUN-26-91 WED 11:15 P.02

Massachusetts:

(Western MA,

Eastern NY)

Washington, D.C.

Virginia:

Y-ME of the Berkshires

197 Laurel St.

Lee, MA 01238

Business/local: 413/243-4822

Hotline: 800/439--4821 (area code 413 only)

My Image after Breast Cancer

6000 son Avenue, #203

andria, VA 22304

Hotline: 703-461-9616

Office: 703-461-3535 703-461-9596

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EXHIBIT

BM002809

Burson - Marsteller

One East Wacker Drive

Chicago Illinois 60601-1854

312 329 9292J

July 12, 1991

Mr. Bruni

VIA FAX

Associated Release

43 N. Canal

Chicago, IL 60606

Dear :

Enclosed are the women's support group and

Congressional letters. As you requested, we made

mock-ups of the three types of personalized letters we

talked about. I expect you'll fax copies back to me

once you re-input them.

Also, I need to find out from you if it will be

possible to personalize the women's support group

letters the way we talked about.

We want the contact name (if there is one) and

address at the top of each letter, but we only want a

salutation if there is a contact name. This might be

tricky, so we need to talk about it.

Finally, I've attached copies of the signatures for

your signers to consider.

Talk to you soon.

Regards,

Heidi Koczian

Enclosures

------------------------------------------------------

EXHIBIT BM

000340

THE BREAST CANCER COALITION

A national advocacy effort

July 15, 1991

Memorandum to Friends of the Breast Cancer Coalition

From: Amy Langer, Executive Director, NABCC/BCC

Working Board Member

Re: Breast Cancer Coalition Update Activities

As of today, more than 50 breast cancer

organizations, constituency-based women's health

organizations and grassroots Women's organizations

have joined the Breast Cancer Coalition. The

Coalition's membership is quite diverse, with both

large and small organizations represented, as well as

national organizations that maybe putting breast

cancer on their agendas for the first time. New

members of the Coalition include the Center for Women

Policy Studies, Breast Cancer Action, the National

Association for Female Executives, the Feminist

Majority Foundation, the National Council of Catholic

Women, the American Jewish Congress, and the American

Cancer Society. We welcome additional member

organizations.

The formation of the Breast Cancer Coalition has

generated considerable media interest, including

coverage by The Washington Post and he Journal of the

National Cancer Institute. Members of the Coalition

have played a role in several recent Washington,

DC-based activities, including he June announcement of

the Congressional Breast Cancer Challenge of 1991,

testimony before the National Institutes of Health

Task Force on Opportunities for Research on Women's

Health and testimony before the Senate Subcommittee on

Aging chaired by Sen. Brock (D-WA) entitled " Are

We Losing the War on Breast Cancer? " . After the Senate

hearing, the Coalition co-hosted a luncheon honoring

Senator , attended by more than 170 guests.