Guest guest Posted August 31, 2000 Report Share Posted August 31, 2000 [Fwd: Re: A change at Anthem] --- Re: Outpatient Marketing: Food for thought Ken, in response to the points you brought up; I would agree that it is very important to broaden your marketing approach beyond referral sources only. Direct education to the public is a wonderful idea, and this can be done in many forms. However, I would disagree with the thought that placing referral pads with a physician's office to be an inducement, unless a direct compensatory line can be established. The benefits of having script pads in a physician's office have already been stated rather well this list, so no need to repeat. I would only suggest that with all the physicians we deal with, client satisfaction (prompt scheduling, good outcomes, etc.) is a much bigger " inducement for referral " than a free script pad. Thank you, --- PT Ken Mailly wrote: > Consider the following scenario: > > You are a patient with no knowledge of Rehab > services (which > describes most of the population). You are told by > your Doctor that > you need to see a PT, OT, SLP, etc. You are given a > slip of paper > with the name/address/phone number of a practice, > clinic, or person > on top of it. > > Questions: > -Would you assume that this is where you MUST go to > receive these > services? > -Would you assume, despite the notification by the > physician that you > can go anywhere, that this is where you SHOULD go > for these services? > -Might you think that if you go elsewhere you might > be covered for > this care under your insurance? > -Might you, if you were the OIG, feel that this is > manipulation of > the patient for financial gain? > -Might this be construed by the OIG as an " inducment > to refer " ? > -If your business depends on referrals, isn't any > " inducement " > potentially suspect? > > As you consider your responses, remember that > referral pads cost > money if the Physician has to purchase them, and you > are providing > them for free. Put yourself in the shoes of an > uninformed consumer > of rehab services. This is the reality with which > we deal everyday. > Remember that the OIG is looking to expand the > definition of > inducement at every opportunity. > > As I've heard attorneys (the bane of our exsitence) > say > repeatedly, " If it sounds like a good business > strategy it's probably > illegal. " > > Personally, I think that we often overlook the > patient/consumer and > their role in this process. If we persist in > marketing our services > solely to referral sources, we are not only failing > to cut the > umbilical cord, we are placing our livelihood in > someone elses hands. > > > Just providing some fodder for consideration. > > Ken Mailly, PT > > > > Rehab Pro - The New Way...A Better Way to Rehab > Success! Call for details -. > Rehab Management Solutions can solve your cash flow > problems - > Coming September 22,2000 - Helene Fearon on Coding > and Reimbursement - Rochester Michigan. Register at > today. > How to Start a Private Practice with Dick Hillyer - > 9/23-24, 2000 Register at . > Visit our EStore at www.RehabBusiness.com > > ===== Rintamaa, PT Lake Hospital System Painesville, OH phone fax .Rintamaa@... __________________________________________________ Quote Link to comment Share on other sites More sharing options...
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