Guest guest Posted December 16, 2003 Report Share Posted December 16, 2003 Press Release Source: Cutting Edge Information Market Research's Role Expands, Aids Pharmaceutical Launches Tuesday December 16, 7:45 am ET DURHAM, N.C., Dec. 16 /PRNewswire/ -- Both Zydilus Cadila and AstraZeneca have recently pre-marketed new drugs online successfully. The companies were able to experience success because of the pre-launch market research that went into each campaign. Market research increasingly plays a vital role in successful launches, states a report from pharmaceutical intelligence firm Cutting Edge Information. ADVERTISEMENT As market research continues to act as a marketing support function, as well as a critical decision tool for new research and development, the necessary investment, structure, strategy and activity knowledge is essential. " Pre-Launch Pharmaceutical Market Research, " available at http://www.PharmaMarketResearch.com , helps provides the tools that are crucial for determining where new blockbuster markets will appear. As market research's role has expanded, so has the need to outsource project work. With their expanded strategic contributions, market researchers must hone their planning and coordination skills, according to the report. Building specialization among market researchers will lead to better knowledge of how to effectively use strategic market research and decision support groups. " Examining market research's evolving strategic role with particular emphasis on its increasing use to drive key business decisions is one of the best ways to learn about pre-launch market research, " said Elio Evangelista, senior analyst at Cutting Edge Information. " Coordinating and planning research activities to meet a variety of internal functional needs and working with vendors to gather, analyze and apply data offers more methods to succeed. " The report explains how to align global and affiliate-level market research functions, as well as see different organizational structures, functional leadership and oversight schemes. Download the online summary available at http://www.PharmaMarketReserach.com . It contains more than 250 metrics and divulges how top companies like Eli Lilly, Pfizer, Bristol-Myers Squibb and Aventis form market research budgets, strategies and tactics. For more information on this 141-page report or to learn about other research being conducted by Cutting Edge Information, contact Borja at diana_borja @cuttingedgeinfo.com or . Cutting Edge Information is your one-stop shop for pharmaceutical business research. Our reports will help your team build pharmaceutical marketing budgets and plans, optimize your alliances, and maximize lifetime customer value. Move ahead of your competition with information from the cutting edge. For more information, call or visit http://www.CuttingEdgeInfo.com . ---------------------------------------------------------------------------- ---- Source: Cutting Edge Information Quote Link to comment Share on other sites More sharing options...
Recommended Posts
Join the conversation
You are posting as a guest. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.