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Press Release Source: Cutting Edge Information

Market Research's Role Expands, Aids Pharmaceutical Launches

Tuesday December 16, 7:45 am ET

DURHAM, N.C., Dec. 16 /PRNewswire/ -- Both Zydilus Cadila and AstraZeneca

have recently pre-marketed new drugs online successfully. The companies were

able to experience success because of the pre-launch market research that

went into each campaign. Market research increasingly plays a vital role in

successful launches, states a report from pharmaceutical intelligence firm

Cutting Edge Information.

ADVERTISEMENT

As market research continues to act as a marketing support function, as well

as a critical decision tool for new research and development, the necessary

investment, structure, strategy and activity knowledge is essential.

" Pre-Launch Pharmaceutical Market Research, " available at

http://www.PharmaMarketResearch.com , helps provides the tools that are

crucial for determining where new blockbuster markets will appear.

As market research's role has expanded, so has the need to outsource project

work. With their expanded strategic contributions, market researchers must

hone their planning and coordination skills, according to the report.

Building specialization among market researchers will lead to better

knowledge of how to effectively use strategic market research and decision

support groups.

" Examining market research's evolving strategic role with particular

emphasis on its increasing use to drive key business decisions is one of the

best ways to learn about pre-launch market research, " said Elio Evangelista,

senior analyst at Cutting Edge Information. " Coordinating and planning

research activities to meet a variety of internal functional needs and

working with vendors to gather, analyze and apply data offers more methods

to succeed. "

The report explains how to align global and affiliate-level market research

functions, as well as see different organizational structures, functional

leadership and oversight schemes. Download the online summary available at

http://www.PharmaMarketReserach.com . It contains more than 250 metrics and

divulges how top companies like Eli Lilly, Pfizer, Bristol-Myers Squibb and

Aventis form market research budgets, strategies and tactics.

For more information on this 141-page report or to learn about other

research being conducted by Cutting Edge Information, contact Borja at

diana_borja @cuttingedgeinfo.com or .

Cutting Edge Information is your one-stop shop for pharmaceutical business

research. Our reports will help your team build pharmaceutical marketing

budgets and plans, optimize your alliances, and maximize lifetime customer

value. Move ahead of your competition with information from the cutting

edge.

For more information, call or

visit http://www.CuttingEdgeInfo.com .

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Source: Cutting Edge Information

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