Re: Soft-drink quaffers consume the most calories

March 16, 2007

Well, they have labored and produced an obvious result IMO....but the odds of

businesses in particular downsizing sodas, and stopping the sale of them overall

are very low. The margin on a soda is VERY high. Thus the volume sold for the

same price increases, and the business makes up money they may be making less of

for vending the accompanying sandwich. The clear reluctance to provide you with

a way to acquire tap water rather than buying the soda can be viewed as somewhat

punitive too!

So between the fact soda seems perpetually on sale at the supermarket, and the

portion sizes get ever bigger for the same price, in defiance of other trends in

food pricing... taking the machines out of the school doesn't slow them down

much. Our kids here have cars or friends/relatives with them, who bring the

barrel sized beverages to them. They're not big fans of WALKING to acquire one

though lol.

That study on VO2 max being inhibited slowed some down for a bit, the swimmers

were actually told to STOP DRINKING SODA. Some complied originally but

basically went back when their buddies were doing so. Peer pressure/consumption

seems to give us an endless parade of kids attached by straw to some beverage of

little value and high caloric intake... and one look at commercials aimed at

selling sodas are CLEARLY aimed at children/young adults too.....they know where

they are making the most money!

If we could ONLY persuade them that doing this will lead to an unsightly BEER

Belly style build to go with the soda, PERHAPS we could slow them down. They're

not fans of reading labels...and it's not just the soda, it's the energy drinks.

Those things are SO fashionable they have a new one just about every day, and

they consume those without even THINKING.... (pity we can't get something

really healthy for them fashionable lol....)

Of course, what am I thinking? They'll just declare soda bellies fashionable,

tatt it, pierce it, parade with THAT hanging over their low riders, and we'll

smack our foreheads in frustration at the well, likely tendencies we see

building but cannot stop. It all comes back to trying to persuade them not to

shoot themselves in the head theoretically....and a lot of these kids drank soda

from childhood on....

Perhaps by the time this lot is 30 years of age, we'll be selling them cute lil

hearing aids (to go with the deafness they're courting with the stereos), and

putting them on diabetes prevention medicines that coincidentally big Pharma is

so BUSILY INVENTING NOW......sigh. And selling them ways to get rid of the

tatt's and the piercings....? About the only segment of the population I can

think of readily that does recognize the concept of " empty calories " is the

dieting adult female....?

The Phantom

aka Schaefer, CMT, CSCS, competing powerlifter

Denver, Colorado, USA

Soft-drink quaffers consume the most calories

Members may find the following to be of interest:

Soft-drink quaffers consume the most calories

17 March 2007

http://www.newscientist.com/channel/health/mg19325953.500-softdrink-

quaffers-consume-the-most-calories.html

" SOFT drink intake is related to poor nutrition and raised risk for

obesity and diabetes. " So says Brownell, director of the Rudd

Center for Food Policy and Obesity at Yale University, whose team has

reviewed 88 studies on the effects of soft-drink consumption in a

systematic trawl through the evidence.

Of 21 studies that met the most rigorous methodological standards, 19

showed that people who drank the most soft drinks also took in the

most calories overall (American Journal of Public Health, vol 97, p

667).

Part of the problem seems to be that sugary soft drinks don't make

people feel full. " With soft drinks, it seems that the calories are

invisible to the body, " says Arne Astrup of the University of

Copenhagen in Denmark, a veteran of research on soft drinks and

obesity.

" With soft drinks, it seems that the calories are invisible to the

body "

A study by Astrup published last week in the British Journal of

Nutrition (vol 97, p 579) showed that people ate far less after

drinking cocoa-based drinks than after carbonated soft drinks.

The argument over whether sugary soft drinks have been contributing

to the rise in obesity in western countries has been raging for

years, and the American Beverage Association claims that Brownell's

review has picked on soft drinks unfairly.

Brownell agrees that obesity has many causes. " But you must start

somewhere, " he says. He argues that soft drinks and the vending

machines used to dispense them should be banned from schools.

====================

March 16, 2007

Well, they have labored and produced an obvious result IMO....but the odds of

businesses in particular downsizing sodas, and stopping the sale of them overall

are very low. The margin on a soda is VERY high. Thus the volume sold for the

same price increases, and the business makes up money they may be making less of

for vending the accompanying sandwich. The clear reluctance to provide you with

a way to acquire tap water rather than buying the soda can be viewed as somewhat

punitive too!

So between the fact soda seems perpetually on sale at the supermarket, and the

portion sizes get ever bigger for the same price, in defiance of other trends in

food pricing... taking the machines out of the school doesn't slow them down

much. Our kids here have cars or friends/relatives with them, who bring the

barrel sized beverages to them. They're not big fans of WALKING to acquire one

though lol.

That study on VO2 max being inhibited slowed some down for a bit, the swimmers

were actually told to STOP DRINKING SODA. Some complied originally but

basically went back when their buddies were doing so. Peer pressure/consumption

seems to give us an endless parade of kids attached by straw to some beverage of

little value and high caloric intake... and one look at commercials aimed at

selling sodas are CLEARLY aimed at children/young adults too.....they know where

they are making the most money!

If we could ONLY persuade them that doing this will lead to an unsightly BEER

Belly style build to go with the soda, PERHAPS we could slow them down. They're

not fans of reading labels...and it's not just the soda, it's the energy drinks.

Those things are SO fashionable they have a new one just about every day, and

they consume those without even THINKING.... (pity we can't get something

really healthy for them fashionable lol....)

Of course, what am I thinking? They'll just declare soda bellies fashionable,

tatt it, pierce it, parade with THAT hanging over their low riders, and we'll

smack our foreheads in frustration at the well, likely tendencies we see

building but cannot stop. It all comes back to trying to persuade them not to

shoot themselves in the head theoretically....and a lot of these kids drank soda

from childhood on....

Perhaps by the time this lot is 30 years of age, we'll be selling them cute lil

hearing aids (to go with the deafness they're courting with the stereos), and

putting them on diabetes prevention medicines that coincidentally big Pharma is

so BUSILY INVENTING NOW......sigh. And selling them ways to get rid of the

tatt's and the piercings....? About the only segment of the population I can

think of readily that does recognize the concept of " empty calories " is the

dieting adult female....?

The Phantom

aka Schaefer, CMT, CSCS, competing powerlifter

Denver, Colorado, USA

Soft-drink quaffers consume the most calories

Members may find the following to be of interest:

Soft-drink quaffers consume the most calories

17 March 2007

http://www.newscientist.com/channel/health/mg19325953.500-softdrink-

quaffers-consume-the-most-calories.html

" SOFT drink intake is related to poor nutrition and raised risk for

obesity and diabetes. " So says Brownell, director of the Rudd

Center for Food Policy and Obesity at Yale University, whose team has

reviewed 88 studies on the effects of soft-drink consumption in a

systematic trawl through the evidence.

Of 21 studies that met the most rigorous methodological standards, 19

showed that people who drank the most soft drinks also took in the

most calories overall (American Journal of Public Health, vol 97, p

667).

Part of the problem seems to be that sugary soft drinks don't make

people feel full. " With soft drinks, it seems that the calories are

invisible to the body, " says Arne Astrup of the University of

Copenhagen in Denmark, a veteran of research on soft drinks and

obesity.

" With soft drinks, it seems that the calories are invisible to the

body "

A study by Astrup published last week in the British Journal of

Nutrition (vol 97, p 579) showed that people ate far less after

drinking cocoa-based drinks than after carbonated soft drinks.

The argument over whether sugary soft drinks have been contributing

to the rise in obesity in western countries has been raging for

years, and the American Beverage Association claims that Brownell's

review has picked on soft drinks unfairly.

Brownell agrees that obesity has many causes. " But you must start

somewhere, " he says. He argues that soft drinks and the vending

machines used to dispense them should be banned from schools.

====================

March 16, 2007

>

> Members may find the following to be of interest:

>

> Soft-drink quaffers consume the most calories

> 17 March 2007

>

> http://www.newscientist.com/channel/health/mg19325953.500-softdrink-

> quaffers-consume-the-most-calories.html

>

> " SOFT drink intake is related to poor nutrition and raised risk for

> obesity and diabetes. " So says Brownell, director of the Rudd

> Center for Food Policy and Obesity at Yale University, whose team

has

> reviewed 88 studies on the effects of soft-drink consumption in a

> systematic trawl through the evidence.

>

> Of 21 studies that met the most rigorous methodological standards,

19

> showed that people who drank the most soft drinks also took in the

> most calories overall (American Journal of Public Health, vol 97, p

> 667).

*******

Fructose-sweetened Beverages Increases Risk Of Obesity In Rats

Science Daily

http://www.sciencedaily.com/releases/2007/03/070315123558.htm

Fructose-sweetened Beverages Increases Risk Of Obesity In Rats

Science Daily — According to figures published by the World Health

Organitzation (WHO), in the year 2015 some 2.3 billion adults will be

overweight and more than 700 million will suffer from obesity, a

pathology which is increasingly being seen in children.

In addition, for some time now the high incidence of obesity in

developed countries has coincided with an increase in the consumption

of beverages sweetened with fructose, a powerful sweetener. A team

from the University of Barcelona (UB) has recently published a study

in the journal Hepatology which provides clues to the molecular

mechanism through which the fructose in beverages may alter lipid

energy metabolism and cause fatty liver and metabolic syndrome.

The study was led by Dr Laguna of the Department of

Pharmacology and Therapeutic Chemistry at the Faculty of Pharmacy,

who is also the director of the research group " Nuclear receptors

regulating energy metabolism as pharmacological targets " , with the

participation of Núria Roglans, Laia Vilà, Mireia Farré, Marta

Alegret, Mª Sánchez and Vázquez-Carrera.

This preclinical study published in Hepatology was carried out with

laboratory rats receiving fructose- or glucose-sweetened liquid

intake. No solid food was given. " The fructose in fruit has nothing

to do with this study, " stresses Professor Laguna. " Fruit is healthy

and its consumption is strongly recommended. Our study focuses on

liquid fructose intake as an addition to the ordinary diet. "

Fructose is mainly metabolized in the liver, the target organ of the

metabolic alterations caused by the consumption of this sugar. In

this study, rats receiving fructose-containing beverages presented a

pathology similar to metabolic syndrome, which in the short term

causes lipid accumulation (hypertriglyceridemia) and fatty liver, and

at later stages hypertension, resistance to insulin, diabetes and

obesity.

The fructose used to sweeten beverages alters the lipid metabolism in

the liver and, according to the authors, represents a calorie

overload to which the body's metabolism is unable to adapt.

Specifically, fructose increases fat synthesis in the liver and

reduces its degradation through action on a specific nuclear receptor

(PPARa), which controls fatty acid ß-oxidation. " The most novel

finding, " says Laguna, " is that this molecular mechanism is related

to an impairment in the leptin signal. Leptin is a hormone that plays

a key role in the body's energy control; among its peripheral

actions, it accelerates fat oxidation in the liver and reduces its

synthesis. "

The study shows that rats receiving beverages with fructose have an

excess of leptin in blood. Curiously, though, the liver does not show

the effects that one would expect in the presence of high levels of

this hormone. It seems that the deficit in the degradation of the

fatty acids in the liver may be related to the leptin resistance,

which affects a transcription factor (Stat-3) involved in the

signalling pathway of leptin in the liver and the hypothalamus. Nor

were significant weight differences found between the rats drinking

liquids with glucose or fructose, " possibly because this was a short-

term experiment and there was no time to detect such changes, " notes

Professor Laguna.

Poorly balanced diets and the lack of physical exercise are key

factors in the increase of obesity and other metabolic diseases in

modern societies. In epidemiological studies in humans, the effect of

the intake of fructose-sweetened beverages seems to be more intense

in women. Professor Laguna's team intends to continue research on a

variety of fronts: the study of the difference in response between

sexes; the study of the molecular mechanisms of leptin resistance in

the liver in rat models; experimental studies with hepatocyte cell

cultures, and, further into the future, pilot studies of a fructose-

rich diet in humans to find possible markers of metabolic alterations

in blood cells.

===============

Carruthers

Wakefield, UK

March 16, 2007