[sickbuildings] CLOROX MEDICAL RESEARCHER DISCREDITS CLOROX (fwd)

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CLOROX MEDICAL RESEARCHER DISCREDITS CLOROX

TOXIC MOLD ADVERTISING

-- For immediate release --

August 2, 2005 -- Denver CO --

A medical researcher from Denver, Colorado-based National Jewish

Hospital has issued statements that directly contradict health

claims made by cleaning-products giant Clorox Corporation. National

Jewish Hospital promotes itself as the " Global Leader in

Immunological Research "

Clorox Corp., with $4.1 billion in revenues, is the manufacturer of

Clorox bleach and numerous other brands. Recently, Clorox has been

promoting it's flagship bathroom cleaning product -- Tilex Mold and

Mildew -- with a series of heavily rotated humorous television ads

that feature a homeowner screaming and running out of the house with

the tagline: " All homes have mold " . In contrast to the tone of

this, on the Tilex website there is reference to the potential

health dangers of exposure to certain types of mold, including

symptoms of lung tissue damage and memory loss.

However, in a December 9, 2004 statement made in a Jefferson County,

CO District Court deposition for a case concerning toxic mold

damages claimed by a Denver woman (Lake vs. Village Homes, Case No.

03CV4227, Divison 10), National Jewish researcher Dr. Karin Pacheco

appeared to discredit the Tilex claims. Dr. Pacheco's

qualifications as an expert witness relate to her ongoing medical

study of the allergic potential of mold. While under oath, Dr.

Pacheco made reference to established links of mold to diseases like

asthma, but added that " she wasn't convinced that mold exposure can

cause wider, long-term illnesses " .

Pacheco's statements are noteworthy, as sources have discovered that

funding for at least part of her work comes directly from grants

from the Clorox corporation itself. In the Spring of 2004, National

Jewish conducted a Clorox-sponsored research study on the allergic

effects of mold that had been killed by bleach. The study was

conducted by Dr. Pacheco and Lee Newman, MD. Extracts of the mold

Aspergillis Fumigatus, a notorious fungi that has been implicated in

cases of lung tissue damage and memory loss among other symptoms,

was administered to human subjects via skin pricks.

Watchdog groups are calling the discrepancy on the public messaging

into question. Lee , Director of the Fungal Disease

Resource Center, Inc, a Denver, Colorado-based nonprofit supporting

victims of toxic mold, had this to say. " While we didn't find the

commercial to be too funny, we support the warning that the Clorox

corporation is issuing to the public here. There is now an

ovewhelming amount of scientific data that supports a link of mold

exposures to serious illness. " , commented. " That there is such

conflicting information coming out of a well-respected organization

like National Jewish is alarming. "

Added , " We are calling for a formal clarification of the

position of National Jewish Hospital on whether they support the

advertising of one of their corporate grantors -- Clorox

corporation -- or not. "

Readers can find more information on the subject provided by the

Fungal Disease Resource Center on the web at:

http://www.fdrcinc.org

-- Lee // Fungal Disease Resource Center

MEDIA CONTACTS:

Lee / Fungal Disease Resource Center, Inc

media@...

Lee Newman, M.D./ National Jewish Hospital Denver

DEOHS@...

References:

http://www.tilex.com/images/tilex_moldmildew_brochure2.jpg

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