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Re: Ameda Announcement [1 Attachment]

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I think this is wonderful news!

Dee Kassing

I just received this from Ameda. I guess this clears that up!

Lou Moramarco IBCLC

Birth, Breastfeeding & Before

International Board Certified Lactation Consultant

Bradley Childbirth Educator

Certified Birth Doula

marylou22@...

www.lunadoula.com

Dear Ameda Customer,

This week Evenflo announced that they have entered into a definitive agreement to sell their worldwide feeding business, excluding Ameda, to - de México (KCM), a leader in personal and family care products in Mexico. You will find a copy of the press release attached to this message.

With this agreement, KCM will acquire Evenflo’s global feeding assets and all of the Evenflo México operations. Importantly, Evenflo will retain the Ameda breast pump and accessory business. Ameda is not a part of this transaction and remains a key part of Evenflo. There will be no interruption to the Ameda business and you should expect business as usual.

Due to the sale of the Evenflo feeding line, Evenflo will no longer sell or distribute products covered under the World Health Organization’s International Code of Marketing of Breastmilk Substitutes. The Ameda brand will continue, as always, to adhere to the WHO Code. This action has clarified any confusion in the marketplace regarding the Evenflo and Ameda position and compliance with the WHO Code.

Best regards,

Epstein

Vice President & General Manager, Ameda

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