Guest guest Posted June 19, 2003 Report Share Posted June 19, 2003 At 14:21 19/06/2003, you wrote: >I would like us to have a nationwide poster/ bus adverts campaign for HMAW- I >have looked into the costs through Viacom outdoor- who cover 80-90% of the >country and it would be managable- especially if everyone was prepared to >cough >up 10 or 20 quid. Hi Hannah, What are the costs of such a campaign? Krystyna Quote Link to comment Share on other sites More sharing options...
Guest guest Posted June 19, 2003 Report Share Posted June 19, 2003 Hannah - Sounds like a good idea to me... In the publicity I have done I have found that people do not know what a herbalist is or what sort of things we can treat, (often confusing us for homeopaths). I was thinking of some sort of national advertorial where the NIMH pays for an advert and we get some editorial space to tell our story. I have run 2 advertorials in my local paper focused different things and each time they have more than payed for themselves, so I am suprised that thinks they are not worth the money. Has anyone else done this kind of advertising and what response did they get? Jean I PR and HMAW vs HOAW Dear all, Good to hear everyone elses veiws on the PR side of things, I am especially keen to get some of the HOAW stuff circulating in NIMH- so thanks to on that one, at least it will save any embarassing night-time raids on homoepopathy PR material! Re Jean's point of having a levy for PR costs I think it is a good plan, infact I raised it at Conference this year (Trudy if you're reading this I finally sent off my CV today!). I would like us to have a nationwide poster/ bus adverts campaign for HMAW- I have looked into the costs through Viacom outdoor- who cover 80-90% of the country and it would be managable- especially if everyone was prepared to cough up 10 or 20 quid. If anyone is worried about the professionalism aspect of such a plan- don't- it is good enough for soliciters and accountants to advertise on busses and many a health campaign is fronted by billboards- why should we think of ourselves any differently? Hannah Barton MNIMH Quote Link to comment Share on other sites More sharing options...
Guest guest Posted June 20, 2003 Report Share Posted June 20, 2003 Hi Joan, Advertorials can be effective locally, especially if you can get a good deal from your local paper. But in the last e-mail we were talking about the national press. Somewhere like the Mail or Mirror could knock you back between £5,000 and £10,000 and I personally don't think this is the most effective way of spending such large sums of money (especially as you can get free editorial with the right contacts and some interesting angles). I agree that one of our biggest problems is that many people know about herbs, but few know about herbalists. So any posters, articles or adverts need to have a very clear message. It's quite a difficult balance to achieve - encouraging people to see a herbalist, whilst not appearing to suggest that herbs are dangerous or the exclusive domain of herbalists. Do people have any ideas for one sentence that could be the strap line for a poster or advert ? It's really great that publicity is beginning to be something that people care about and even disagree about ! I think it's as crucial for our future as SSR, and I hope that more of our resources are put towards it. Best wishes Re: PR and HMAW vs HOAW Hannah - Sounds like a good idea to me... In the publicity I have done I have found that people do not know what a herbalist is or what sort of things we can treat, (often confusing us for homeopaths). I was thinking of some sort of national advertorial where the NIMH pays for an advert and we get some editorial space to tell our story. I have run 2 advertorials in my local paper focused different things and each time they have more than payed for themselves, so I am suprised that thinks they are not worth the money. Has anyone else done this kind of advertising and what response did they get? Jean BBCi at http://www.bbc.co.uk/ This e-mail (and any attachments) is confidential and may contain personal views which are not the views of the BBC unless specifically stated. If you have received it in error, please delete it from your system, do not use, copy or disclose the information in any way nor act in reliance on it and notify the sender immediately. Please note that the BBC monitors e-mails sent or received. Further communication will signify your consent to this. Quote Link to comment Share on other sites More sharing options...
Guest guest Posted June 20, 2003 Report Share Posted June 20, 2003 Just to reinforce 's point: >Advertorials can be effective locally, especially if you can get a good >deal from your local paper. But in the last e-mail we were talking about >the national press. Somewhere like the Mail or Mirror could knock you >back between £5,000 and £10,000and I personally don't think this is the >most effective way of spending such large sums of money (especially as you >can get free editorial with the right contacts and some interesting angles). That sum covers only one newspaper for one day. To run an effective national advertorial campaign, you would need to place it in several, and the higher the circulation, the more expensive the cost. This is how newspapers make their money. Regards, Krystyna Quote Link to comment Share on other sites More sharing options...
Guest guest Posted June 22, 2003 Report Share Posted June 22, 2003 I had no idea the national papers charged so much!!! Jean Re: PR and HMAW vs HOAW Hannah - Sounds like a good idea to me... In the publicity I have done I have found that people do not know what a herbalist is or what sort of things we can treat, (often confusing us for homeopaths). I was thinking of some sort of national advertorial where the NIMH pays for an advert and we get some editorial space to tell our story. I have run 2 advertorials in my local paper focused different things and each time they have more than payed for themselves, so I am suprised that thinks they are not worth the money. Has anyone else done this kind of advertising and what response did they get? Jean BBCi at http://www.bbc.co.uk/ This e-mail (and any attachments) is confidential and may contain personal views which are not the views of the BBC unless specifically stated. If you have received it in error, please delete it from your system, do not use, copy or disclose the information in any way nor act in reliance on it and notify the sender immediately. Please note that the BBC monitors e-mails sent or received. Further communication will signify your consent to this. Quote Link to comment Share on other sites More sharing options...
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