Fashion Ke Is Daur Mein.....

[Guest guest]

 

The man sitting opposite me was dozing peacefully. Apparently, the rhythmic

rocking movements had induced light sleep. He could even be meditating as there

are people who claim they can meditate anywhere. He had a bag cradled in his

lap. It was made of a flimsy material, dull red in colour. ‘Fashion ke is daur

mein guarantee ki ichha na rekhen’ was printed in bold letters on the front.

 

I have seen this warning a few times before. It is generally displadyed by small

shopkeepers selling women’s and children’s dresses and footwear. I have

tried asking them about the need to have this caution shown so prominently as

it is likely to damage their reputation. My query was greeted with a sheepish

grin. One odd man tried to explain a relationship between fashion and quality

but even he knew that he made no sense. So far, I have not been able to decipher

the real meaning hidden in this marketing paradox. But it explains a number of

situations we encounter in daily life.

 

It became fashionable to draw clean persons into politics. As a result, we got a

PM who is acepted as intelligent and not corrupt. He is admired universally. But

his intelligence and personal honesty has not guaranteed an effective and clean

government.

 

The most sough-after and overrated politician suddenly found it to be

fashionable to identify with the common Indian. He grew a beard and gave up his

pair of stylish glasses when he toured rural India extensively. He hit headlines

repeatedly when he used to announce to some unsuspecting poor family that he

would spend a day with them. But his enthusiasm to  portray himself as the

common man’s friend has not guaranteed any success in the UP elections.

 

Quotas have been in fashion for a very long time. Politicians find it a

convenient tool to further their interests. There was somebody who announced

there would be 4.5% reservation for Muslims. Someone else made it  9% in his

speech. But such wild claims did not guarantee any success in elections for

these charlatans..

 

Live-in relationships have become fashionable for the fashionable few. They

twitter continuously on the merits of living together. The most important

reason, which is also seen as an advantage, for the couples to live together is

to know each other. But checking compatibility by living together for even a

number of years does not guarantee any permanence in a relationship. Ask

and Bipasha.

 

I dread the day when perhaps guarantee ki bhi koi guarantee nahin rehegi.

 

 

Bharat