BXtreme marketing, was Re: A Man of his word

[Guest guest]

> So for whatever it's worth, in my experience at

> least, Mr. Sherrill is a man of his word and keeps

> his promises.

It's good to hear about your experience.

However, I think it's simply good business practice

to keep one's customers properly served. What you

experienced is nothing but proper service.

On the other hand, the more I dig up into this

Bully Xtreme, the more I find things verging on

false advertising. A big chunk of the marketing of

the BX seems to be composed of bashing the BW

(unsuccessfully, I would say, unless one is a

newbie to these gadgets). That you returned your

unit shows that you still prefer the BW in spite of

all the maligning it receives in the BX marketing

pages.

I was attracted to the site because of the claim that

the unit beats the BW. Yet, try as I might, nowhere do

I see this. Oh sure there is a table showing the

differences between the BX and the BW somewhere, but

it does not show any real advantage of one over the

other. The difference being only in " extras " that are

included, such as the guarantee, the price, the

training materials, etc.

Well, there's the resistance thing, but so what? Only

a small percentage of buyers will be able to fully

compress either the BW or BX anyway.

Oh yes, there's the cable/strap difference but this is

more of personal preference -- I prefer the cable

myself.

So it's not the BX that beats the BW, but rather, the

BX package beats the BW package, and this is quite

different. And it should lead us to doubt all the

high-praise/BW-bashing testimonials written all over

the web pages (more false advertising?). (I find that

of a certain Bob Rosenberg quite amusing. He had an

X5 which he left alone in the box for a couple of

decades and he's singing praises for the BW??? Duh!

All because of the plastic handles of the X5,

probably. LOL)

Somewhere along the line, we are made to believe that

the BX was their own idea. Really? Combining the BW2

and the X5 tube design is far from an original idea.

Besides, are they really the ones making it? Isn't

this another product from the production lines in

India?

Going thru the different pages in the BX site, I see

blatant contradictions.

http://www.bullyxtreme.net/articles.htm

Isometric benefits and even researches and history

are shown in some pages, and then in another, he calls

it wrong, bashing BW training as wrong and

" lamebrained " (see the page at

http://www.bullyxtreme.net/Lamebrain.htm ). This in

spite of pictures showing exercises that are exact

replicas of BW exercises in another page.

Celebrity marketing is used, such as citing Bruce Lee

who used isometrics only as part of his training. (But

a newbie reader would get to think that isometrics was

a big part.)

There's even a come on about the latest Bond's

training program, but Surprise! Surprise! There isn't

any BX in it. In fact, I could just read the program

and do it without even purchasing a BX. You can read it

at http://www.bullyxtreme.net/_Craig.htm

Tito Ortiz of UFC fame is also bannered. Well, another

surprise: No BX training here, too. It's simply high

altitude training. http://www.bullyxtreme.net/UFC.htm

After going through all this, I keep wondering: Just

what is this guy doing???

He's obviously selling a BW clone/variant, yet he keeps

bashing the BW. Doesn't he know that he's also bashing

his own product in the process? Like, okay, I'll just

train like Bond Craig and forget about isometrics.

He may be a man of his word in giving a refund, but

the way he's marketing the BX makes me wonder what kind

of man he really is. That he can't market his product

without putting down another (and wrongly, at that), or

giving conflicting or irrelevant ideas to confuse the

issues, says a lot about the rest of his character.

Just me venting my thoughts after being a subscriber to

this guy's newsletter/sales-pitch for a few weeks.

Note: I'm not saying the BX is bad. I wouldn't know. And

I suspect it's no different from the BW. What I see as

bad is the way it's being marketed.

Gerry