Re: BXtreme marketing, was Re: A Man of his word

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Darn good thoughts, Gerry. One of these guys goes into forums to blast the Bullworker, too. Too much negatives in their ads.knuj_gse wrote: > So for whatever it's worth, in my experience at> least, Mr. Sherrill is a man of his word and keeps> his promises. It's good to hear about your experience.

However, I think it's simply good business practiceto keep one's customers properly served. What youexperienced is nothing but proper service.On the other hand, the more I dig up into this Bully Xtreme, the more I find things verging on false advertising. A big chunk of the marketing of the BX seems to be composed of bashing the BW (unsuccessfully, I would say, unless one is a newbie to these gadgets). That you returned your unit shows that you still prefer the BW in spite of all the maligning it receives in the BX marketing pages.I was attracted to the site because of the claim that the unit beats the BW. Yet, try as I might, nowhere do I see this. Oh sure there is a table showing the differences between the BX and the BW somewhere, but it does not show any real advantage of one over the other. The difference being only in "extras" that are included, such as the guarantee, the price,

the training materials, etc. Well, there's the resistance thing, but so what? Only a small percentage of buyers will be able to fully compress either the BW or BX anyway.Oh yes, there's the cable/strap difference but this is more of personal preference -- I prefer the cable myself. So it's not the BX that beats the BW, but rather, the BX package beats the BW package, and this is quite different. And it should lead us to doubt all thehigh-praise/BW-bashing testimonials written all overthe web pages (more false advertising?). (I find thatof a certain Bob Rosenberg quite amusing. He had anX5 which he left alone in the box for a couple of decades and he's singing praises for the BW??? Duh! All because of the plastic handles of the X5, probably. LOL)Somewhere along the line, we are made to believe thatthe BX was their own idea. Really? Combining the BW2 and the X5 tube

design is far from an original idea.Besides, are they really the ones making it? Isn't this another product from the production lines in India?Going thru the different pages in the BX site, I seeblatant contradictions. http://www.bullyxtreme.net/articles.htmIsometric benefits and even researches and history are shown in some pages, and then in another, he calls it wrong, bashing BW training as wrong and "lamebrained" (see the page athttp://www.bullyxtreme.net/Lamebrain.htm ). This inspite of pictures showing exercises that are exactreplicas of BW exercises in another page.Celebrity marketing is used, such as citing Bruce Lee who used isometrics only as part of his training. (Buta newbie reader would get to think that isometrics wasa big part.) There's even a

come on about the latest Bond's training program, but Surprise! Surprise! There isn't any BX in it. In fact, I could just read the program and do it without even purchasing a BX. You can read it at http://www.bullyxtreme.net/_Craig.htmTito Ortiz of UFC fame is also bannered. Well, anothersurprise: No BX training here, too. It's simply highaltitude training. http://www.bullyxtreme.net/UFC.htmAfter going through all this, I keep wondering: Justwhat is this guy doing???He's obviously selling a BW clone/variant, yet he keepsbashing the BW. Doesn't he know that he's also bashinghis own product in the process? Like, okay, I'll justtrain like Bond Craig and forget about isometrics.He may be a man of his word in giving a refund, but the way he's marketing the BX

makes me wonder what kindof man he really is. That he can't market his product without putting down another (and wrongly, at that), or giving conflicting or irrelevant ideas to confuse the issues, says a lot about the rest of his character.Just me venting my thoughts after being a subscriber tothis guy's newsletter/sales-pitch for a few weeks.Note: I'm not saying the BX is bad. I wouldn't know. AndI suspect it's no different from the BW. What I see as bad is the way it's being marketed.Gerry __________________________________________________