private labeling question

[Guest guest]

Not specific to perfume, but manufactured products in general. You have choices

of how you would like to proceed and it is up to your process and comfort level.

Depending on how automated your systems are you can do several things.

1. You can bulk sale the item to them (e.g. single gallon container with

finished product)

in this case they are responsible for decanting into their own containers

and labeling them as they see fit

2. They can provide you with labels that fit your bottles and you simply attach

them instead of yours

in this case you incur the expense of maintaining their label stock, and the

time necessary to use their labels in place of your own.

if your bottle is recognizable as yours then it will be fairly obvious to

some customers that they are looking at a branded product

you may dilute the perceived value of your product.

3. They can provide you with bottles either labeled or in addition to labels

you will incur the cost of filling and labeling bottles that you may not be

setup to handle. This may cost you additional time.

These are the things you need to consider if you are to calculate costs.

Obviously, the licensing issues are a whole other discussion. In the first case

#1 you may actually incur less cost and can possibly afford to give a discount

if you were so inclined. In the other cases, you will incur added expense and

will need to account for that in your pricing.

If you have recognizable things such as bottle shape and color and other things

that people associate with your product, you may want to prevent them from using

them. If you bottles are round, they have to use a rectangular or other shape

bottle. If your labels are predominantly green, then they would not be allowed

to use that color as the predominant color. It may even go to size. If your

stuff is sized and priced at 12 ml and 30 ml then you may want to have them

package theirs in some other value not within 20 % for example.

The other thing you may want to do is go in the other direction. You can have a

label with your name on it as a small print. Something like they do in B & B and

Hotels where the label says " Packaged Exclusively for Marriotte by the Such and

Such company...) " This way if someone really loves it they still have a way to

contact the mfg (you) and so on.

These are just thoughts and observations. I would wait for someone more informed

than myself for specifics.

-- B

[Guest guest]

Not specific to perfume, but manufactured products in general. You have choices

of how you would like to proceed and it is up to your process and comfort level.

Depending on how automated your systems are you can do several things.

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Thank you very much for your time and advice.

It is great help.

So ideally it would be to have a written contract. Are they any sample contracts

somewhere that I could look at or download?

Tanja

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