Re: Advertising your perfumes

[Guest guest]

>

> Hopefully this isn't too off topic. :-)

>

> So I've just started my first advertising campaign and am wondering, from your

experiences, what has been your most successful type of advertising in reaching

those interested in natural perfume?

>

> My first ad is just brand marketing: an ad pointing to my website/product in

general. I've been told that doing a " limited time offer " or " coupon " ad might

be more effective. ?

>

> Also, have you found print media vs. internet advertising to be more or less

effective?

>

Hi Amy: The effectiveness of advertising (brand awareness) vs. promotion

(coupons, special offers), and print vs. online, can only be determined in

relation to your final objectives.

Are you trying to increase traffic to your website? Or are you trying to

aggressively increase sales? Would you like to capture a specific demographic?

All of these may require a different approach/format/medium in order to be

effective. If you'd like to talk specifics, feel free to contact me off list...