Need advice - naturals in some mainstream perfumes?

[Guest guest]

Hi all

I've just got the go-ahead to write an article about natural perfumery for a

New Zealand magazine, and am looking for some advice. The article is aimed

at consumers. While the vast majority of it will discuss and promote natural

perfumes, there will be a small section that talks about some of the

mainstream, synthetic perfumes which nonetheless contain a higher quantity

of genuine naturals than most others on the mainstream market. (If there

still are some??!!)

My understanding has been that some perfume houses such as Guerlain and

Creed tend to use a higher percentage of naturals than other houses. Would

this be correct? And if so, what would be any other perfume houses that also

do?

And which mainstream, non-natural perfume houses do natural perfumers

prefer, if they ever use non-natural perfumes? I have heard several people

on this list talk about their feelings for Guerlain. I'm wondering also

about Creed. Any others?

I'm sorry to bring non-naturals into the list conversation, and hope this

isn't off-topic. From my point of view this is firmly in the context of

encouraging the wider public to think about natural perfumes, and is setting

the stage for talking extensively in the article about wholly natural

perfumes.

Thanks very, very much for any help and advice.

Best wishes

Johanna