Guest guest Posted February 10, 2003 Report Share Posted February 10, 2003 Rosemary Vernon writes: << low carb beer " . The model was a young hottie in workout wear.------low carb products. Does that mean that the alcohol, which is absorbed directly through the stomach, will push the protein into the muscle faster. Gosh, what a great idea -- mix your protein powder into beer and party down while you simultaneously get your protein quota for the day. >> Cute, Rosemary, Will someone please explain to me how alcohol is " decarbed " ? Except, of course, by limiting the actual alcohol content? What a brilliant marketing strategy, have enough alcohol in there to warrant an alcohol label and most importantly *regulated distribution* and cut the alcohol enough to pass government " low carb " definitions. Wait until the placebic drunk and happy find out they have been using 0.005% beer as an excuse to make fools of themselves. I'm starting to really like the new " near beer " --assuming all this wild speculation is anywhere " near true " Could this be serendipity? Could we *BE* so lucky? Jerry Telle Lakewood CO USA Quote Link to comment Share on other sites More sharing options...
Guest guest Posted February 11, 2003 Report Share Posted February 11, 2003 Michelob Ultra has 2.6 grams of carbs and 95 calories. It's a good tasting light beer for those who like light beer. The advertising never says it's good for you or healthy for that matter. ...but ain't Anheuser-Busch marketing great :-) Randy Berndt Friendswood, TX Powerlifter, Husband, Father & Anheuser Busch employee for 10 years. ---------- From: Rosemary Vernon= For the " Just when you think you've seen it all " category: Driving through Santa today, we came upon a billboard advertising Michelob " low carb beer " . The model was a young hottie in workout wear. I wonder if this product will soon be showing up in Netrition's newsletter as the latest thing in low carb products. Does that mean that the alcohol, which is absorbed directly through the stomach, will push the protein into the muscle faster. Gosh, what a great idea -- mix your protein powder into beer and party down while you simultaneously get your protein quota for the day. * Don't forget to sign all letters with full name and city if you wish them to be published! Quote Link to comment Share on other sites More sharing options...
Guest guest Posted February 11, 2003 Report Share Posted February 11, 2003 Michelob Ultra is 5% alcohol...just like 90% of all beers. The brewing process is much longer, so as to deplete the carbs in the beer. Randy Berndt Friendswood TX ------- Rosemary Vernon: << low carb beer " . The model was a young hottie in workout wear.------low carb products. Does that mean that the alcohol, which is absorbed directly through the stomach, will push the protein into the muscle faster. Gosh, what a great idea -- mix your protein powder into beer and party down while you simultaneously get your protein quota for the day. >> Jerry Telle: Will someone please explain to me how alcohol is " decarbed " ? Except, of course, by limiting the actual alcohol content? What a brilliant marketing strategy, have enough alcohol in there to warrant an alcohol label and most importantly *regulated distribution* and cut the alcohol enough to pass government " low carb " definitions. Wait until the placebic drunk and happy find out they have been using 0.005% beer as an excuse to make fools of themselves. I'm starting to really like the new " near beer " --assuming all this wild speculation is anywhere " near true " Could this be serendipity? Could we *BE* so lucky? * Don't forget to sign all letters with full name and city if you wish them to be published! Quote Link to comment Share on other sites More sharing options...
Guest guest Posted February 11, 2003 Report Share Posted February 11, 2003 Jerry Telle wrote: <<Wait until the placebic drunk and happy find out they have been using 0.005% beer as an excuse to make fools of themselves.>> Funny that you would mention that. Years ago when I was in college, a few friends and I had a keg-party. We bought several near-beer kegs and didn't tell anyone invited to the party about it as a little joke to see which party-goers would act drunk. Much to our delight (and perverse sense of humor) a fair number of party-goers acted like drunken fools despite the fact that they had been consuming next to no alcohol. Several party-goers caught on, but didn't reveal our harmless little secret (particularly when we let them in on the stash of real beer we had hidden). In the days that followed, we let the " drunken " party-goers in on the joke, much to their chagrin. We laughed for weeks about that one. I didn't lose any friends over it, but I sure got retribution in the form of practical jokes played on me... which I completely deserved! Sincerely, A. Levy Los Angeles, California Quote Link to comment Share on other sites More sharing options...
Guest guest Posted February 11, 2003 Report Share Posted February 11, 2003 Jerry Telle: > Will someone please explain to me how alcohol is " decarbed " ? Except, of > course, by limiting the actual alcohol content? ** You are operating from a fundamental misperception here. The alcohol is not 'decarbed'. there are more calories in beer in addition to the alcohol. Beer is not just alcohol. This is what is diminished in low carb beer -- the extra carbs. Beer is a drink that has calories from alcohol, and from extra carbs. These latter calories can be diminished in low carb beer. And yes, i realize that technically, alcohol is not a carb, but that is rather irrelevant, since beer does have carbs in addition to the alcohol content. Telle: > What a brilliant marketing strategy, have enough alcohol in there to warrant > an alcohol label and most importantly *regulated distribution* and cut the > alcohol enough to pass government " low carb " definitions. > > Wait until the placebic drunk and happy find out they have been using 0.005% > beer as an excuse to make fools of themselves. ** You are confusing the alcohol in beer with the extra carbs. Whitney Richtmyer Seattle, WA * Don't forget to sign all letters with full name and city if you wish them to be published! Quote Link to comment Share on other sites More sharing options...
Guest guest Posted February 11, 2003 Report Share Posted February 11, 2003 We've had the " Full Strength, Low Calorie, Full Taste " beer here, in Australia, for quite some time. Advertising, in the beginning, concentrated on beer drinkers (and there are lots of THOSE here) who were watching their weight. No mention was ever made of the fact that alcohol contains more calories per gram than carbs - calories per gram, if memory serves. The advertising doesn't seem to have taken well. Apparently, you have to drink a lot of the product first to believe the advertising. Product still sells reasonably well, though. Interestingly, I actually had a conversation with a bodybuilder who asserted that since that beer had been introduced, he was able to drink during the week on his ketogenic diet. I think he must have been drinking something stronger, as well. McCracken Boyne Island Australia > For the " Just when you think you've seen it all " category: Driving > through Santa today, we came upon a billboard advertising > Michelob " low carb beer " . The model was a young hottie in workout > wear. > > I wonder if this product will soon be showing up in Netrition's > newsletter as the latest thing in low carb products. Does that mean > that the alcohol, which is absorbed directly through the stomach, > will push the protein into the muscle faster. Gosh, what a great > idea -- mix your protein powder into beer and party down while you > simultaneously get your protein quota for the day. > > Rosemary Vernon, Editor > Dolfzine On-Line Fitness, Inc.® > A Not-For-Profit Foundation > www.dolfzine.com > > Marina del Rey, CA > IronRoses@e... > http://www.chuckietechie.com Quote Link to comment Share on other sites More sharing options...
Guest guest Posted February 11, 2003 Report Share Posted February 11, 2003 Randy Berndt wrote: <<Michelob Ultra has 2.6 grams of carbs and 95 calories. It's a good tasting light beer for those who like light beer. The advertising never says it's good for you or healthy for that matter. ....but ain't Anheuser-Busch marketing great :-)>> ****First let me state that I don't see anything wrong with drinking beer in moderation for those who like it. The problem with the marketing for this product is that it gives the distinct impression by the picture of a woman in a leotard on some sort of exercise equipment or exercising (we drove by a bit fast for me to really peruse it in detail) that it's okay to include as part of a fitness diet. This is a masterpiece of marketing, as you say, especially in a place like West LA where probably over half the people are very body-conscious. In my opinion beer is a very poor carb choice for someone who wants to eat a nutrition-dense diet and is watching overall calorie intake. However, there are probably a lot of people who are looking for a way to justify drinking a few beers and Ultra has played to this. If these individuals are smart, they will turn the can over and read the calories, not to mention the chemicals that are in all this processed stuff. What they then need to decide is whether they are going to watch every last morsel they swallow or are they going to allow themselves a few pleasures in life. Of course, much of this will depend on who you are and your current goal. Rosemary Vernon, Editor Dolfzine On-Line Fitness, Inc.® A Not-For-Profit Foundation www.dolfzine.com Marina del Rey, CA IronRoses@... http://www.chuckietechie.com Quote Link to comment Share on other sites More sharing options...
Guest guest Posted February 12, 2003 Report Share Posted February 12, 2003 McCracken writes: <<No mention was ever made of the fact that alcohol contains more calories per gram than carbs - calories per gram, if memory serves. >> Telle: " Contains more calories per gram than carbs " --if alcohol is not a carb, then is it fat? Protein? Its own class? It is ingested and metabolized as an extremely high glycemic index carb, is it not? If it ingests like a carb and it metabolizes like a carb, doesn't that make it a carb? Jerry Telle Lakewood CO USA Quote Link to comment Share on other sites More sharing options...
Guest guest Posted February 12, 2003 Report Share Posted February 12, 2003 A. Levy writes: << Funny that you would mention that. Years ago when I was in college, a few friends and I had a keg-party. We bought several near-beer kegs and didn't tell anyone invited to the party about it as a little joke to see which party-goers would act drunk. Much to our delight (and perverse sense of humor) a fair number of party-goers acted like drunken fools despite the fact that they had been consuming next to no alcohol. Several party-goers caught on, but didn't reveal our harmless little secret (particularly when we let them in on the stash of real beer we had hidden). In the days that followed, we let the " drunken " party-goers in on the joke, much to their chagrin. We laughed for weeks about that one. I didn't lose any friends over it, but I sure got retribution in the form of practical jokes played on me... which I completely deserved! >> Deserved? for advancing the knowledge of the placebo effect? a place in history maybe. Do you happen to remember what the placebically effected said about their experience after your chicanery was revealed? OUTSTANDING, thanks of passing this along. [some studies which I quoted ages ago also reported that much the same placebo effect accompanies the use of marijuana and some other drugs. This is not to imply that these drugs do not have a genuine physiological effect, but that the mind can strongly influence the effects of any drug (or any other form of therapy!). Mel Siff] Jerry Telle Lakewood CO USA Quote Link to comment Share on other sites More sharing options...
Guest guest Posted February 12, 2003 Report Share Posted February 12, 2003 Jerry Telle: <<Do you happen to remember what the placebically effected said about their experience after your chicanery was revealed?>> There was a range of reactions. Everything from outright denials of acting drunk to embarrassment to those who thought it was a genuinely funny prank. I did observe that more of the female party-goers acted drunk than the males. I could take a guess as to why that was, but since I was an economics major who took only one psychology course during my undergraduate studies, it would only be a guess. When we pulled this stunt, we weren't really thinking about it in terms of an experiment, but rather as a practical joke. Mind you the observations made by me and my fellow " scientists " in this " experiment " are potentially suspect, since we had access to the real beer, which, as I recall was consumed in excessive quantities. Sincerely, A. Levy Los Angeles, California * Don't forget to sign all letters with full name and city if you wish them to be published! Quote Link to comment Share on other sites More sharing options...
Guest guest Posted February 12, 2003 Report Share Posted February 12, 2003 Jerry, I have not the first clue. In the context of my post, I think I made sure everyone knew that I was working from memory and don't necessarily know carbohydrate vs alcohol metabolism intricately. Mine is just an anecdote about low carb beer advertising (hopefully a somewhat facetious one), rather than a scientific treatise. BTW: There should have been a seven when I mentioned calories per gram for alcohol, again from memory. McCracken Boyne Island Australia > McCracken writes: > > <<No mention was ever made of the fact that alcohol contains more > calories per gram than carbs - calories per gram, if memory serves. >> > > Telle: > > " Contains more calories per gram than carbs " --if alcohol is not a carb, then > is it fat? Protein? Its own class? It is ingested and metabolized as an > extremely high glycemic index carb, is it not? If it ingests like a carb and > it metabolizes like a carb, doesn't that make it a carb? > > Jerry Telle > Lakewood CO USA Quote Link to comment Share on other sites More sharing options...
Guest guest Posted February 12, 2003 Report Share Posted February 12, 2003 You may be more accurate than you thought! Just last semester, one of my professors told us of a lab, I think he said at the University of Washington but I'm not completely sure, where they studied this exact type of scenario. According to him, the lab looks like a bar and when they serve the non-alcoholic beverages they spritz a small bit of alcohol across the top of the drink so some of the smell of alcohol is there but basically there is no alcohol content. And again, according to him, they see results much like you did. I have even seen the same type of effects myself when non-alcoholic " wines " were served at a reception. Chandra Freeman Ponca City, Oklahoma Quote Link to comment Share on other sites More sharing options...
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