Guest guest Posted January 30, 2010 Report Share Posted January 30, 2010 I did not open the link to the story although I was interested in it and then read your message about a malicious script so I decided to not open it but... I have seen the pacifica brand at Whole Foods too and did not for a minute think that they were natural. So here is my question: what is the legislation around branding perfumes natural? In organic foods I think there are several levels: you can name your stuff organic if something like 30% of it is organic (whatever that means: do you tend to eat only the first third of the organic cucumber you buy and if so which end of the cuke is the one that's organic!?) but in order to have the Certified Organic label you need to have it all be organic and only use organic facilities. So what about perfumes!? WF does distribute a number of perfume brands that have the " natural look " and do all they can, image-wise, to make unaware customers THINK that they are buying something totally natural. Some of my clients think that even the body splashes distributed in malls with names like " boysenberry maple " or " sugar vanilla blossom " are " natural " and need to be educated. It does not even occur to most buyers that at $12 for three bottles of 3.3floz, these things are completely chemical! Of course, when you are at Whole Foods, you believe that you are buying good natural stuff. Unless properly educated anything that says " natural " or has a small advertising/packaging gimmick making people think that you are natural, will sell as natural! Have you never met people who think that your natural EOs and absolutes smell too chemical because natural perfume " should " smell like the pacificas and others ?! So, after my ranting... what is (if any) the legislation that allows a brand to claim their product is natural? Are you natural if you have 1, 5, 25% of natural EOs in the bottle? Are you natural if you " only " use 1, 5 or 25% of aromachems? Or are you only allowed by law to " trick " customers into believing they are buying natural with advertising, packaging gimmicks while staying legal by having a list of real ingredients (the bad 26, dpg, alc, water) written in very small letters at the bottom of your bottle? Thanks for bringing up this interesting point! Marc Quote Link to comment Share on other sites More sharing options...
Recommended Posts
Join the conversation
You are posting as a guest. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.