Guest guest Posted November 2, 2008 Report Share Posted November 2, 2008 When Glade says their stuff " has essential oils like boutiquey fragrances, " what on earth are they talking about? Are there actually boutiques that specialize in natural perfumes? Are they talking about us? Is it just a marketing ploy to set naturals apart as something only for the rich (or rather, drive home that point)? Quote Link to comment Share on other sites More sharing options...
Guest guest Posted November 2, 2008 Report Share Posted November 2, 2008 > > When Glade says their stuff " has essential oils like boutiquey > fragrances, " what on earth are they talking about? Are there actually > boutiques that specialize in natural perfumes? Are they talking about > us? Is it just a marketing ploy to set naturals apart as something > only for the rich (or rather, drive home that point)? I am betting that it was written by some advertising agency who had pretty much no idea what they were really talking about, but thought using the term " essential oils " would sound very upscale. It doesn't say " ONLY essential oils " , just that it has essential oils IN it, so the first thing that occurred to me is that they could very easily be using just a tich of some very inexpensive eo's, like cinnamon, and then the rest of the blend fragrance oils, and technically they're not lying if they say it's made " with essential oils " ... they're just letting people assume that it's ALL essential oils. Sue > Quote Link to comment Share on other sites More sharing options...
Guest guest Posted November 3, 2008 Report Share Posted November 3, 2008 > > When Glade says their stuff " has essential oils like boutiquey > fragrances, " what on earth are they talking about? > Hi Adam, A question I actually know something about!! (I'm a marketer by profession, and only a rather inexperienced hobbyist natural perfumer). I agree with Sue: the ad was likely written by a suit in an ad agency who knows nothing about the field of perfumery, the target markets of perfumers, natural or otherwise, or what boutique shoppers (whoever they are) are buying. I think s/he was trying to upscale the Glade brand by conveying the idea that, just as high-end, custom perfumers do, Glade uses essential oils in their fragrances, presenting the brand as somehow different from--and better than--the cheap, mass-produced home fragrance market in which it undoubtedly belongs. A rather curious and transparent attempt to upscale the brand, no? ~Becky Quote Link to comment Share on other sites More sharing options...
Guest guest Posted November 4, 2008 Report Share Posted November 4, 2008 > I think s/he was trying to upscale the Glade brand by conveying the > idea that, just as high-end, custom perfumers do, Glade uses > essential oils in their fragrances, presenting the brand as somehow > different from--and better than--the cheap, mass-produced home > fragrance market in which it undoubtedly belongs. > > A rather curious and transparent attempt to upscale the brand, no? > > ~Becky > Becky, what always interests me though is that those seemingly transparent attempts always seem to work! Why can't I sell as much as Glade does????? Wish I understood marketing. http://www.sagescript.com Quote Link to comment Share on other sites More sharing options...
Guest guest Posted November 4, 2008 Report Share Posted November 4, 2008 > Wish I understood marketing. > > http://www.sagescript.com > Hi , You don't have to understand marketing. You have to understand your client. Know what they want, what they crave, what they'd sell their mother-in-law to get, what keeps them up at night. Then give it to them. Glade's ad is directed at women who know their house isn't as clean as it could be, who want to be seen as Martha , who would love to one-up the snobby b**** next door, and who are trying to live an upscale, elegant life that is beyond their financial means. Using " Glade with essential oils " promises the woman who buys it that she is buying a little bit of class. You're not selling the product, you're selling an idea, a benefit, a desire. So there you go: marketing 101. ~Becky Quote Link to comment Share on other sites More sharing options...
Recommended Posts
Join the conversation
You are posting as a guest. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.