Lipitor commercials pulled

[Guest guest]

Lipitor Commercials Pulled

Dr. Jarvik

Pfizer Inc said on Monday it was pulling television

advertisements for its Lipitor cholesterol drug

featuring Dr. Jarvik, inventor of the Jarvik

artificial heart, because they created

" misimpressions. "

The ads involving Jarvik had come under scrutiny from

a U.S. House of Representative committee as part of an

investigation into celebrity endorsements of

prescription medicines.

Democratic lawmakers had voiced concern that Jarvik's

qualifications were misrepresented in widely seen TV

commercials touting the blockbuster drug. They said

Jarvik seemed to be dispensing medical advice even

though he is not a practicing physician.

The commercials, which portray Jarvik in various

outdoor activities, also raised eyebrows after news

reports that a stunt double was used in a scene with a

man rowing across a lake.

Dr. Jarvik

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