Re: WSJ: Why the perfume business is starting to stink

[Guest guest]

<Anya <anya@...> wrote: Timely article about how the

celebrity scents and copycat high end

fragrances are starting to turn off the buying public. The niche market

that we're in can, if publicized and branded well, IMO, step in.

Websites and sampling programs need to be firmly in place before this

can happen, however.

http://online.wsj.com/article/SB119845478490847789.html>

Its' interesting how the mainstream perfume industry seems to have gone to

naturals as a way to boost interest and sales. Things that make you

hmmmm.........

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[Guest guest]

--- In , Shea

>

>Its' interesting how the mainstream perfume industry seems to have

>gone to naturals as a way to boost interest and sales. Things that

>make you hmmmm.........

>

I stopped buying perfume(s) at the department store a long time ago.

Everything was smelling the same. Each one was a cheaper (while more

expensive) knockoff of the other, that turned and smelled cheap no

matter who was wearing it.

Was introduced to the natural blends and have *never* gone back.

There's no replacing them. I've a rose blend that has the fragrance of

the rose no department store perfumery could replicate. No alcohol, the

fragrance is wonderful in the bottle and on the body.

[Guest guest]

>make you hmmmm.........

>

I stopped buying perfume(s) at the department store a long time ago.

.. I've a rose blend that has the fragrance of

the rose no department store perfumery could replicate. No alcohol, the

fragrance is wonderful in the bottle and on the body.

Yep

that's what we're talking about real luxury perfume NOT money.... <G>

every good wish, Janita

Janita Haan Natural Perfume

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[Guest guest]

Timely article about how the

celebrity scents and copycat high end

> fragrances are starting to turn off the buying public. The niche

market

> that we're in can, if publicized and branded well, IMO, step in.

> Websites and sampling programs need to be firmly in place before

this

> can happen, however.

>

> http://online.wsj.com/article/SB119845478490847789.html>

>

> Its' interesting how the mainstream perfume industry seems to have

gone to naturals as a way to boost interest and sales. Things that

make you hmmmm.........

>

>

> Yeah, & I've noticed a general trend to more " green " things & way

of life aka " The Green Movement. " Perfume, technically being a

luxury/lifestyle product, was sure to follow suit (or lead it

really). In style magazines and even interior design magazines,

there is more & more about EVERYTHING GREEN. The designers of

couture clothing, avant garde furnishings & accessories & PERFUME are

going to have to start to realize that people are doing their

homework and becoming more aware of what they put on or in their

bodies. There are more and more articles and educational shows

discussing how things are made, and what goes into cosmetics,

perfume, and clothing. There is even a show spefically dedicated to

that on Style Network! I know from my own research and experience

that my generation (Gen X) definitely is more product ingredient

savvy and perfers organic & all natural compared to that of a fancy

designer label. For me, if I'm going to pay a top dollar for

something, I'm going for quality over the name on the label!

This is what I TREASURE & CHERISH about making purchases from

Aftelier...Mandy is a NP intity, but also has found herself a niche

in the HIGH END perfume market, with her phenominally original and

layered " novelistic " potions that are bottled in luxurious precious

glass flacons, flasks, and cases. To me, this is what sets her apart

from the independent perfumer's products that I've seen...the

packaging, the marketing, the PR. Her perfumes & products are

packaged beautifully...thus being the first thing that meets our

senses (our sight) BEFORE we get to smell & experience what's in

store for us inside...our first impression. Hence, Aftelier perfumes

are an all around originally opulant, mystical experience...making it

well worth the high price (which always brings exclusivity). She has

thus raised the bar for high end perfumery altogether (not just NP).

I've found that style & luxury trends are usually led by

celebrities. We all know who's perfume they ALL covet...pick up any

style magazine & read on about her! With Mandy setting the standard

for perfume so high...the market is going to eventually demand that

the designer's of synth's follow suit...or their sales will continue

to be sacrificed. GO MANDY!!!

Ellen

Essence by ME

Kingsport, TN

>

>

>

>

> ---------------------------------

> Looking for last minute shopping deals? Find them fast with

Search.

>

>

[Guest guest]

>

> Yeah, & I've noticed a general trend to more " green " things & way

of life aka " The Green Movement. " Perfume, technically being a

luxury/lifestyle product, was sure to follow suit (or lead it

really). In style magazines and even interior design magazines,

there is more & more about EVERYTHING GREEN. The designers of

couture clothing, avant garde furnishings & accessories & PERFUME are

going to have to start to realize that people are doing their

homework and becoming more aware of what they put on or in their

bodies. There are more and more articles and educational shows

discussing how things are made, and what goes into cosmetics,

perfume, and clothing. There is even a show spefically dedicated to

that on Style Network! I know from my own research and experience

that my generation (Gen X) definitely is more product ingredient

savvy and perfers organic & all natural compared to that of a fancy

designer label. For me, if I'm going to pay a top dollar for

something, I'm going for quality over the name on the label!>

I've noticed that too, and it's a very good thing. Modern design is really

starting to lead the way in terms of being green. Here in Chicago, green design

is really the buzz right now, especially since the mayor is gung-ho about green

building and other such things. We've got a way to go(like a decent and

efficient recycling program), but where there is a will, there is a way. As a

Gen Xer, I also am very much prone to be attracted to what is organic or

natural. I've always thought that there has to be some way to live with

nature, rather than against it.

<This is what I TREASURE & CHERISH about making purchases from

Aftelier...Mandy is a NP intity, but also has found herself a niche

in the HIGH END perfume market, with her phenominally original and

layered " novelistic " potions that are bottled in luxurious precious

glass flacons, flasks, and cases. To me, this is what sets her apart

from the independent perfumer's products that I've seen...the

packaging, the marketing, the PR. Her perfumes & products are

packaged beautifully...thus being the first thing that meets our

senses (our sight) BEFORE we get to smell & experience what's in

store for us inside...our first impression. Hence, Aftelier perfumes

are an all around originally opulant, mystical experience...making it

well worth the high price (which always brings exclusivity). She has

thus raised the bar for high end perfumery altogether (not just NP). >

I know, it is really interesting and fortunate that Mandy has got the attention

and devotion of the Hollywood set. What great PR for us! No offense to the

hippie types, but I think she helped NP get a new image, separate from the

patchouli and granola lifestyle(not that there is anything wrong with that, I

would be a hypocrite to demean that culture, especially after what I wrote

above!), but you have to admit, most Americans just arent into that kind of

thing! They love the glitz and glama!!

Thoroughly modern (well maybe not totally thoroughly)

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[Guest guest]

Janita <heartinmymouth@...> wrote:

<I stopped buying perfume(s) at the department store a long time ago.>

Me too, I don't remember the last time I bought a fragrance at a store. I've

checked some out, but I haven't bought any in years!

<. I've a rose blend that has the fragrance of

the rose no department store perfumery could replicate. No alcohol, the

fragrance is wonderful in the bottle and on the body.>

One of the cool things about being a perfumer is that you can make the stuff

yourself! And to your liking. It's also like that about art too!

<that's what we're talking about real luxury perfume NOT money.... <G>

every good wish, Janita

Janita Haan Natural Perfume>

Amen!!

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